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Birch Gold Group

Precious metals dealer and IRA facilitator

Director of Marketing

Marketing Generalist & ManagementUpdated on Nov 13
Full-timeBurbank, CA, USA$140k - $180k /yrIn-person

About the Job

Requirements

  • Demonstrated ability to lead and manage change, positioning Marketing as a key business partner and implementing marketing initiatives and solutions that meet business needs.
  • Ability to build and maintain strong working relationships with Sales and work effectively with a wide range of individuals.
  • Ability to communicate effectively, verbally and in writing, and influence at all levels.
  • Ability to prioritize and manage multiple tasks.
  • Strong organizational and time management skills.
  • Detail-oriented work habits and ability to work independently.
  • Ability to adapt productively to change and handle essential tasks as assigned.
  • Resourcefulness and initiative in developing and completing projects.
  • Willingness and ability to continue professional development.
  • Advanced knowledge of Microsoft Office applications, including Word, Excel, Teams, and PowerPoint.

Responsibilities

  • Provide leadership support while overseeing direct response advertising and promotion activities to generate sales-qualified leads and sales.
  • Lead the conception, development, and implementation of marketing plans.
  • Spearhead the strategic and tactical execution of campaigns.
  • Maintain a successful brand image among the target audience.
  • Review the latest marketing trends, strategies, and competitive landscape.
  • Analyze sales numbers to optimize future activity.
  • Collaborate with the CMO on high-level decisions regarding budgeting and strategic direction.
  • Manage marketing department members, including copywriters, graphic designers, and analysts.
  • Coordinate with other departments to ensure internal efficiencies.
  • Act as the primary liaison with marketing vendors.

About the Company

Birch Gold Group

Precious metals dealer and IRA facilitator

Birch Gold Group is a national dealer of precious metals that helps Americans diversify savings with physical gold and silver. Customers can buy metals for physical delivery or roll over all or part of an existing IRA or eligible 401(k) into a Precious Metals IRA. The product works by allowing straightforward purchases of gold or silver for delivery, or by transferring retirement assets into a metals-based IRA managed with guidance from Precious Metals Specialists. The company differentiates itself through experienced guidance, clear explanations of how current news could affect metal prices, strong customer service, and an A+ BBB rating, emphasizing trustworthy support and transparent service. The goal is to help people decide whether precious metals fit their financial plan and to provide reliable, educative assistance while delivering superior service.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Burbank, CA
Founded
2003

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