Select Management Group represents digital creators with large online audiences, offering a full suite of services including brand partnerships, content creation, and career development. It operates as a talent manager that builds long-term relationships, negotiates brand deals, and provides content strategy and contract support, earning commissions on endorsements and commercial ventures. Its platform acts as a one-stop shop to help creators monetize their influence and grow sustainable careers in digital media and entertainment. Distinguishing factors include a global roster with a combined reach of over a billion fans and an emphasis on end-to-end support and long-term partnership rather than one-off deals. The company's goal is to maximize creators' opportunities and income while guiding their professional growth into sustainable, scalable careers.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2015
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Health Insurance
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Live Nation has backed Creator Nation, a new venture co-founded by Scott and Alexis Fisher that will acquire and scale creator-management firms. The company will work across talent management, content, commerce, brand partnerships and live experiences, with Live Nation providing capital and strategic support. Creator Nation plans to announce its first acquisitions in the coming months. Live Nation did not disclose its investment size or identify potential targets. The venture expands Live Nation's creator-economy strategy, aiming to transform digital followings into broader entertainment businesses. Alexis Fisher previously brought Dallas Cowboys Cheerleaders and other creator-led shows to live stages through Timeline Management, which will continue operating separately. Scott Fisher founded Select Management Group in 2010, which worked with over 500 creators before its acquisition by Propagate Content in 2025. Creator Nation is hiring across creator strategy, commerce, touring, data, operations and marketing.
Voyage, the talent consultancy founded by music executive Spencer Moya, today announced that the company has been acquired by Select Management Group,