Senior Vice President - CRM & Connections Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Razorfish Strategy & Performance team is seeking a Senior Vice President of Strategy with deep expertise in CRM and Performance Marketing. Ideal candidates bring experience in Fintech and Retail and excel at helping brands connect with customers through direct and addressable channels across the entire customer lifecycle.

As SVP, you’ll lead teams across a large integrated account, with multiple sub-brands and workstreams. You will be expected to drive integrated strategies and proactively identify organic growth opportunities while shaping thought leadership for clients and the agency. Acting as a trusted advisor to senior executives, you’ll combine strategic vision with the ability to translate complex concepts into actionable solutions for diverse audiences.

The role demands a commanding knowledge of CRM, consumer behavior, growth strategy and lifecycle communications, as well as the ability to enhance program capabilities across owned and addressable paid channels, including email, SMS, push, social, search, programmatic OLA/OLV.

Responsibilities

Strategic CRM Program Development & Execution

• Define the strategic vision, business goals, and success metrics for enterprise CRM programs to drive client growth and guide strategy development and execution.
• Create CRM strategies that sit at the intersection of Customer Engagement, Business, Technology, Big Data, and Content to strengthen customer relationships.
• Drive measurable business growth through integrated customer engagement strategies spanning both owned (email, SMS, app, web) and paid (social, programmatic, addressable) channels.
• Lead CRM strategy for new business pitches, collaborating across teams to deliver innovative, tailored proposals that meet client needs.

Client Leadership & Executive Collaboration

• Cultivate trusted, collaborative relationships with client stakeholders at all levels, especially C-level executives, acting as a strategic advisor.
• Understand client business models, strategic priorities, and industry dynamics to identify CRM opportunities aligned with growth.
• Proactively identify and steward incremental growth opportunities through forward-looking strategies and program recommendations.
• Translate strategy into executive-ready presentations, roadmaps, and business cases that resonate with client leadership.

Data-Driven Consumer & Market Insights

• Develop deep insights into consumer behavior by leveraging 0P, 1P, 2P and 3P data, research, and behavioral analytics.
• Lead the application of data and analytics for CRM program design, segmentation and audience strategy, journey development, personalization, and performance measurement.

Performance, Optimization & Experimentation

• Champion a test-and-learn culture, including structured A/B and multivariate testing, to drive continuous program optimization.
• Work with analytics to dictate propensity models for use in audience selection and decisioning
• Identify areas where AI can play a role in optimizing internal processes and external customer communications
• Establish and track business-level, consumer health, and journey, program and campaign KPIs, regularly communicating performance insights and strategic adjustments to both internal teams and clients.
• Lead measurement strategies to evaluate CRM program effectiveness and surface new levers for optimization and growth.

Cross-Functional Leadership & Collaboration

• Collaborate with creative, analytics, technology, product, and media teams to bring CRM strategies to life through seamless execution.
• Align strategies with martech capabilities, ensuring platforms and data pipelines support scalable, high-impact CRM experiences.
• Ensure alignment across channel tactics, messaging, frequency, and data-driven personalization.

Team Leadership & Thought Leadership

• Guide, mentor, and grow junior and mid-level strategists by providing direction, feedback, and career development support.
• Foster team engagement and motivation by identifying areas for individual and team growth within CRM.
• Represent the agency in thought leadership efforts—writing articles, speaking at industry events, contributing to marketing/demand generation efforts, and showcasing innovation in CRM.

Qualifications

• 15+ years driving growth in CRM, direct marketing, and performance marketing, with a confident executive presence and a track record of leading cross-functional, high-performing teams.
• Builds strategies leveraging 0P, 1P, 2P, and 3P data to deliver on business KPIs, set vision, and drive large-scale change in complex client environments.
• Deep experience across email, push, SMS, web, direct mail, and integrating owned channels with media and social; skilled in leading with platforms like Salesforce, Adobe, Braze, and Epsilon.
• Develops actionable insights from research, behavioral data, and measurement tools, combining strong analytical rigor with creativity to optimize performance and engage audiences.
• Trusted advisor to C-level stakeholders, shaping high-stakes decisions, unlocking opportunities, and leading global, multi-agency pitches with a proven record of winning outcomes.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $186,000 - $288,765 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/25.

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Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/7/2025.