Creative Strategist

About the Role

As our Creative Strategist, you will own creative performance from audience insight through concept development, testing, and optimization, turning consumer behavior and performance data into creative strategies that drive measurable growth.

This is a highly hands-on, analytical role for someone who combines strong creative instincts with a deep understanding of direct-response marketing, customer psychology, and paid social performance. You’ll research audiences, develop new concepts and angles, analyze creative performance, and continuously identify opportunities to improve what we test and how we scale winning ideas.

At Acentecom, we believe the strongest creative strategies start with a deep understanding of the customer and evolve through continuous experimentation. We’re looking for someone who can connect audience insights, creative thinking, and performance data to make better decisions and drive stronger results.

What You’ll Own

• Develop a deep understanding of audiences, customer psychology, and market behavior, identifying pain points, desires, objections, beliefs, and emotional drivers and translating them into actionable creative opportunities.

• Build and continuously evolve a pipeline of creative concepts, hooks, angles, personas, messaging frameworks, and formats, ensuring ideas are grounded in audience insights and clear strategic hypotheses.

• Own creative performance analysis across paid social, using metrics such as hook rate, hold rate, CTR, CPC, CPA, and ROAS to identify patterns, diagnose performance, and determine what to test next.

• Build structured creative testing and experimentation frameworks, isolating variables across hooks, visuals, scripts, messaging, and personas to understand what drives performance.

• Identify and scale winning creative patterns, systematically iterating on successful concepts while continuously introducing new hypotheses and testing opportunities.

• Partner closely with Media Buying, CRO, Copywriting, Video Editing, and Creative teams to connect creative performance with the broader funnel and translate cross-functional insights into stronger advertising strategies.

• Guide and support Video Editors, providing clear strategic direction and performance-based feedback around hooks, pacing, retention, engagement, and overall creative effectiveness.

• Turn research, testing results, and performance data into clear recommendations and next actions, maintaining visibility into key learnings, market trends, competitor activity, and opportunities for growth.

What You Bring

• Deep understanding of direct-response marketing, customer psychology, consumer behavior, and paid social creative strategy.

• Strong hands-on experience in e-commerce, ideally DTC e-commerce, within a high-volume, performance-driven environment.

• Strong experience in Creative Strategy, Performance Marketing, Growth Marketing, or a related performance-driven creative role.

• Hands-on experience analyzing Meta and paid social creative performance, with the ability to understand why creatives perform and translate that analysis into better concepts and testing decisions.

• Strong analytical skills and comfort working with creative performance metrics, including hook rate, hold rate, CTR, CPC, CPA, and ROAS.

• Experience developing creative concepts, hooks, angles, messaging, personas, and testing hypotheses based on audience research and performance insights.

• Strong understanding of creative testing and experimentation, with experience building structured tests, interpreting results, and scaling winning concepts.

• Familiarity with Meta Ads Manager, Triple Whale, or similar performance analytics platforms.

• Experience collaborating closely with Media Buyers, CRO teams, Copywriters, Video Editors, and creative production teams.

• A highly proactive and autonomous approach. You’re naturally curious, comfortable challenging assumptions, and able to move from research to hypothesis to execution without requiring detailed direction.

• Strong communication and organizational skills, with the ability to manage multiple priorities, provide clear creative direction and feedback, and turn performance insights into actionable recommendations.