Full-Time

Director – Intelligence Business Partner

Confirmed live in the last 24 hours

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven consumer data analysis for marketing

AI & Machine Learning
Consumer Goods
Data & Analytics
Financial Services

Senior, Expert

New York, NY, USA

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 5+ years of data-driven strategic consulting, planning or client leadership experience, with focus on sales and revenue generation
  • Marketing (Digital, Integrated, CRM, etc.) experience required; emphasis on knowledge and experience in paid media strategies as well as owned channels such as CRM email, SMS, and direct mail
  • Understanding of advanced analytics, BI/data visualization and modeling is a plus
  • Deep understanding and experience with a CDP, ESP, and DSP is a plus
  • Champion of a high agency mindset with outstanding critical thinking skills and ability to operate independently
  • Comfortable making critical decisions with limited information
  • Handles pressure well in a dynamic environment
  • Enjoys tackling challenges with a creative mindset
  • Works well with a diverse set of stakeholders across an organization
Responsibilities
  • Understand the full suite of tools and capabilities and partner with client teams to identify/prioritize opportunities for client growth and expansion
  • Support opportunity assessment for existing client base – focusing on CRM clients, but ability to expand into Activation and paid media relationships
  • Assist with client discovery for key business problems and align to a suite of Intelligence capabilities that will help grow business and create stickier relationships
  • Assist Zeta teams to become the “first call” for client strategic business questions
  • Analyze existing toolset for expansion of capabilities across other clients and partner with client teams for implementation roadmap; work with client teams to identify common themes across client base for synergies and applications of one-off initiatives that can be scaled/applied to other clients
  • Partner with internal stakeholders on innovative ideas to drive interest and demand, as well as generate marketing & PR support for the company to help support with case studies, thought leadership and content that can improve opportunity pipeline and close rates
  • Provide feedback to the Intelligence team and overall Data Cloud for new, scalable solutions based on internal team and client feedback
  • Ensure seamless integration with client workflow and drive utilization of solutions
  • Support client presentations and deliverables; working primarily with key CRM stakeholders across account, client partnerships, analytics and strategy teams, but ability to expand to related Activation client base
  • Evaluate client needs to match to appropriate Intelligence solutions that can generate expansion opportunities as well as advocate for the solution among competing priorities
  • Active participation in internal training for capabilities to improve adoption
  • Maintain and deliver against KPIs for product adoption and revenue expansion

Zeta Global stands out as a remarkable workplace due to its utilization of artificial intelligence to analyze consumer data signals, which enables personalized brand experiences across diverse marketing channels such as Email, Connected TV, SMS, Website, and Social Media. This focus on AI-driven solutions not only positions the company as a leader in data-driven marketing but also fosters a culture of innovation and strategic thinking among its employees. Working here offers the opportunity to be at the forefront of marketing technology and contribute to cutting-edge projects that elevate consumer engagement and drive business growth.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

6%

1 year growth

8%

2 year growth

26%