Full-Time
Brand Manager
Confirmed live in the last 24 hours
Ritual
51-200 employees
Produces traceable, high-quality multivitamins
Compensation Overview
$82k - $135kAnnually
Mid
Hollywood, Los Angeles, CA, USA
- BS/BA, preferably in Marketing, Business or Communications field. Equivalent experience also accepted.
- 3+ years of experience in Brand Management preferably in CPG or VMS
- Expertise guiding strategic decisions and gaining buy-in across multidisciplinary teams
- Deep understanding of DTC businesses, performance marketing, and digital KPIs
- Exceptional writing and presentation skills
- Lead omni-channel marketing strategy and planning for select Ritual products
- Lead integrated marketing campaigns with Acquisition and Customer that drive revenue & sales growth, product NPS, and product retention and LTV
- Lead go-to-market of new products, including integrated marketing strategy, creative briefing, and campaign execution to deliver against marketing goals
- Lead ongoing messaging optimization to drive ad effectiveness, hook rate and CPA’s across products & persona segments
- Lead monthly omni-channel deep dives of our sales performance across DTC, wholesale, & Amazon, and provide actionable insights and recommendations for optimization
- Manage product renovations, including expansions, reformulations, and packaging refreshes
- Partner with Consumer Insights and Product Innovation to assess the needs of existing customers and prospects and identify new product opportunities
- Oversee company objectives & strategies, providing monthly reporting against KPI’s, and propose and lead projects to ensure goals are achieved
Ritual produces high-quality multivitamins that are traceable and designed for health-conscious individuals, including women, men, and expectant mothers. Their products are vegan-friendly, gluten-free, non-GMO, and free from artificial additives. Ritual stands out in the nutraceutical market by providing a fully transparent supply chain, disclosing ingredient sources and supporting studies, which appeals to consumers who want to know what they are consuming. The company offers multivitamins tailored to different demographics and operates on a direct-to-consumer model, selling primarily through its website with options for individual purchases or subscription plans for regular deliveries. Ritual's goal is to promote health and wellness through scientifically formulated vitamins while ensuring customer trust and convenience.
Company Stage
Series B
Total Funding
$54.3M
Headquarters
Sunnyvale, California
Founded
2015
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -13%
Simplify's Take
What believers are saying
- Ritual's innovative marketing campaigns, such as the one with Giant Spoon, enhance brand visibility and consumer engagement.
- The company's expansion into prenatal vitamins and new supplements like Choline demonstrates its commitment to addressing diverse health needs.
- Ritual's strong financial backing and strategic advisory appointments, like Arthur Hayes, position it well for future growth and innovation.
What critics are saying
- The crowded nutraceutical market means Ritual must continuously innovate to maintain its competitive edge.
- Dependence on a direct-to-consumer model could limit market reach compared to competitors with broader distribution channels.
What makes Ritual unique
- Ritual's fully traceable supply chain and transparency in ingredient sourcing set it apart in the nutraceutical market, appealing to health-conscious consumers.
- The company's focus on scientific rigor and research-backed formulations ensures high-quality, effective products, unlike many competitors who may not prioritize these aspects.
- Ritual's direct-to-consumer model, with subscription options and free shipping, provides convenience and fosters customer loyalty, distinguishing it from traditional retail-based competitors.