Full-Time

Brand Manager

Posted on 8/2/2024

Ritual

Ritual

11-50 employees

Produces traceable, high-quality multivitamins

Biotechnology
Healthcare
Consumer Goods

Compensation Overview

$82k - $135kAnnually

+ Equity

Mid

Hollywood, Los Angeles, CA, USA

Hybrid position requiring in-office presence.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • BS/BA, preferably in Marketing, Business or Communications field. Equivalent experience also accepted.
  • 3+ years of experience in Brand Management preferably in CPG or VMS
  • Expertise guiding strategic decisions and gaining buy-in across multidisciplinary teams
  • Deep understanding of DTC businesses, performance marketing, and digital KPIs
  • Exceptional writing and presentation skills
Responsibilities
  • Lead omni-channel marketing strategy and planning for select Ritual products
  • Lead integrated marketing campaigns with Acquisition and Customer that drive revenue & sales growth, product NPS, and product retention and LTV
  • Lead go-to-market of new products, including integrated marketing strategy, creative briefing, and campaign execution to deliver against marketing goals
  • Lead ongoing messaging optimization to drive ad effectiveness, hook rate and CPA’s across products & persona segments
  • Lead monthly omni-channel deep dives of our sales performance across DTC, wholesale, & Amazon, and provide actionable insights and recommendations for optimization
  • Manage product renovations, including expansions, reformulations, and packaging refreshes
  • Partner with Consumer Insights and Product Innovation to assess the needs of existing customers and prospects and identify new product opportunities
  • Oversee company objectives & strategies, providing monthly reporting against KPI’s, and propose and lead projects to ensure goals are achieved

Ritual produces high-quality multivitamins that are traceable and designed for health-conscious individuals, including women, men, and expectant mothers. Their products are vegan-friendly, gluten-free, non-GMO, and free from artificial additives. Ritual stands out in the nutraceutical market by providing a fully transparent supply chain, allowing customers to see the sources of their ingredients and the research behind their formulations. They operate on a direct-to-consumer model, selling through their website with options for individual purchases or subscription plans for regular deliveries. The company's goal is to promote health and wellness through reliable vitamin supplements while ensuring customers know exactly what they are consuming.

Company Stage

Series B

Total Funding

$39.4M

Headquarters

Sunnyvale, California

Founded

2015

Growth & Insights
Headcount

6 month growth

628%

1 year growth

580%

2 year growth

628%
Simplify Jobs

Simplify's Take

What believers are saying

  • Ritual's Sleep BioSeries™ Melatonin showcases innovative sleep solutions with clinical backing.
  • Collaboration with Nillion enhances AI integration in health and wellness products.
  • Ritual's partnership with EigenLayer leverages blockchain for transparency in nutraceuticals.

What critics are saying

  • Increased competition from personalized nutrition companies may challenge Ritual's market share.
  • Partnership with Nillion may expose Ritual to risks of unproven technologies.
  • Aggressive marketing campaigns might alienate conservative consumers, impacting brand reputation.

What makes Ritual unique

  • Ritual offers a fully traceable supply chain for its multivitamins.
  • The company emphasizes scientific rigor in formulating its vegan-friendly, non-GMO products.
  • Ritual's direct-to-consumer model ensures transparency and customer convenience.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Family Planning Benefits

Mental Health Support

Annual Wellness stipend

Monthly Childcare Allowance

Technology Allowance

New hire Work from Home stipend

INACTIVE