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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesPosted on Nov 11
Full-timeProvidence, RI, USA

About the Job

Requirements

  • Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
  • Possess problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for effective interaction with external clients and internal team members.
  • Prioritize and manage tasks and demonstrate time-management skills to meet deadlines and optimize efficiency.
  • Have intermediate skill in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) tools.
  • Cultivate a distraction-free home office environment.
  • Have 3+ years of business-to-business (B2B) outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Have an associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • Have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
  • Be able to sit, stand, bend, lift, and drive for prolonged periods on a regular basis.

Responsibilities

  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead-generation campaigns.
  • Use company CRM functions for prospecting, account management, activity tracking, sales, and customer relationships.
  • Increase sales within existing accounts by selling across sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage an account list and travel to locations within the assigned territory.
  • Serve as a consultative partner to schools, club, select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs.
  • Execute the full sales cycle, from prospecting and lead generation through account management and post-sale service.
  • Use CRM tools, data insights, and territory planning to identify growth opportunities, expand multisport penetration within existing accounts, and build a pipeline of new business.
  • Engage with clients in person, manage relationships, and follow ethical standards to serve as a long-term partner for athletic programs.

Desired Qualifications

  • A bachelor’s degree is preferred.
  • Sporting-goods business-to-business outside-sales experience is preferred.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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