Director – Product Marketing

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

Why work at Pacvue? 

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.  Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations. 
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. 
• Learn – from the best!  Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.  
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market. 

About the role:

We are seeking a strategic & collaborative Director of Product Marketing to scale our Product Marketing organization and drive demand & adoption of our product suite within our target market. This role is primarily responsible for driving and executing go-to-market strategies for product launches & releases and defining product messaging, positioning and differentiation. This is an important role to accommodate our growing organization with the increasing demand for our platform.

Responsibilities:

• Own & drive go-to-market strategies and plans for a diverse portfolio of products, developing target customer segments, ICPs, personas and points of competitive differentiation.  
• Collaborate with both internal and external teams to refine product positioning and product-market fit through in-depth market research on trends, competitor landscapes, and customer needs.
• Manage end-to-end product launches & releases, serving as the primary liaison between the product marketing team and internal departments and provide regular updates on the status of product launches and distribution, ensuring effective communication within the organization.
• Conduct customer & user interviews to gain insights into customer business needs and pain points to inform both internal education & external content creation.
• Conduct regular win/loss analyses to identify key insights and actionable recommendations for product improvements as well as messaging optimization.
• Translate complex technical features and capabilities into compelling and effective content, including white papers, case studies, sales collateral and more.
• Serve as the connective tissue between the product organization and our GTM team, including process optimization and ongoing support.
• Define and measure impact of Product Marketing strategy.  
• Mentor and coach the product marketing team, fostering a collaborative and high-performance culture to achieve goals and deliverables.

Skills and Qualifications:

• 7+ years of a proven track record of success in product marketing at a B2B SaaS organization, demonstrating expertise in driving successful product strategies leading to business impact
• Retail Media or Commerce experience a plus
• Demonstrated experience in successfully rolling out product go-to-market strategies.
• Deep understanding of market trends, product life cycles and customer behavior
• Strong leadership and team management skills, with a focus on cultivating a collaborative and high-performance culture
• Exceptional strategic thinking and analytical abilities to navigate complex market dynamic and measure impact
• Effective communication and collaboration skills

Benefits:

• Unlimited Paid Time Off 
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave