Full-Time

Head of Integrated Marketing Campaigns

Confirmed live in the last 24 hours

Intercom

Intercom

1,001-5,000 employees

Customer communication platform for businesses

Data & Analytics
Consumer Software
Enterprise Software

Compensation Overview

$233.1k - $270.9kAnnually

+ Bonus + Stock (RSUs)

Senior, Expert

San Francisco, CA, USA

Hybrid working policy requires in-office presence at least two days per week.

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment.
  • Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth.
  • Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations.
  • Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies.
  • Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact.
  • Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.
  • Proficiency in using analytics tools to measure campaign performance and inform decisions.
  • Strong ability to interpret data, extract insights, and drive campaign improvements.
  • Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.
  • Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns.
  • In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.
Responsibilities
  • Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel.
  • Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics.
  • Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.
  • Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns.
  • Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.
  • Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets.
  • Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals.
  • Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
  • Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.
  • Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts.
  • Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
  • Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.
  • Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.

Intercom provides a customer communication platform that enables businesses to connect with their customers through personalized messaging and automation. The platform includes tools for live chat, email marketing, and customer support, allowing companies to manage interactions in one place. Intercom operates on a subscription model, offering various pricing tiers based on the features and scale needed by clients, which range from small startups to large enterprises across different industries. What sets Intercom apart from its competitors is its integrated approach, combining multiple communication tools and analytics to enhance customer experience and measure the effectiveness of engagement strategies. The goal of Intercom is to help businesses improve their customer relationships and streamline their communication processes.

Company Stage

Series D

Total Funding

$234.2M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

5%

1 year growth

9%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven solutions enhances Intercom's automation capabilities.
  • Omnichannel communication trends align with Intercom's multi-channel platform.
  • Remote work increases demand for digital communication tools like Intercom.

What critics are saying

  • Emerging startups offer similar solutions at lower prices, threatening market share.
  • Competitors' rapid AI advancements may outpace Intercom's current offerings.
  • Stricter data privacy regulations could increase compliance costs for Intercom.

What makes Intercom unique

  • Intercom integrates live chat, email marketing, and support into a single platform.
  • The platform supports over 600 million monthly active end users globally.
  • Intercom's subscription model offers scalable pricing for businesses of all sizes.

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Benefits

We reward our people - All full-time Intercom employees are offered a rewards program that includes competitive base salary, bonus, equity, and benefits.

We love to learn - There are so many opportunities here to learn and build a career. We support employees' growth by offering a wide range of continuing education options, including core skills, management training, and guided learning.

We take employee wellbeing seriously - We offer comprehensive healthcare coverage, including medical, dental, and vision, as well as employee assistance programs and mental health resources. We also offer flexible time off, significant paid family leave, and more.

The world has changed. So has the way we work - The majority of our employees say they prefer a hybrid model of work—some in-office time, some WFH—so that's our current approach. No matter what, though, we're committed to listening to our team.