Full-Time

SEM Marketing Lead Experiences & Services

Confirmed live in the last 24 hours

Airbnb

Airbnb

10,001+ employees

Online marketplace for lodging and experiences

Compensation Overview

$160k - $203.5kAnnually

+ Bonus + Equity + Benefits + Employee Travel Credits

Expert

Company Historically Provides H1B Sponsorship

San Francisco, CA, USA

Candidates must live in a state where Airbnb, Inc. has a registered entity. The role may include occasional work at an Airbnb office.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Data Analysis
Excel/Numbers/Sheets
Financial Modeling
Requirements
  • 10+ years of relevant SEM experience in a consumer-facing, fast-paced company.
  • Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects.
  • Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc.
  • Comfortable with Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries.
  • Deep understanding of SEM strategy and management, with strong interest in how it works 'under the hood'.
  • Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking.
  • Strong analytical skills with expertise in data-driven marketing.
  • Exceptional communication skills; with the ability to communicate insights effectively to stakeholders and leadership.
  • Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations.
Responsibilities
  • Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts.
  • Build robust, clear and comprehensive business cases to present new ideas to leadership.
  • Execute flawlessly against a deployment schedule of demand driving product and marketing initiatives, report on results and recommend next steps on scaling.
  • Work closely with regional cross-functional partners to action on demand/supply insights that can drive outsized business growth.
  • Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams.
  • Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs.
  • Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights.
  • Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance.
  • Present updates, findings and recommendations to leadership through decks and in-person presentations.

Airbnb operates an online marketplace that connects travelers with hosts offering lodging and unique tourism experiences. The platform allows hosts to list their properties, which can range from single rooms to entire homes, enabling guests to book accommodations that provide a more authentic local experience. Airbnb earns revenue through a commission system, taking a percentage from each booking made on its platform. With a presence in nearly every country and over 5 million hosts, Airbnb has facilitated more than 1.5 billion guest arrivals. In addition to lodging, the platform also offers various experiences organized by local hosts, allowing guests to participate in activities that enhance their travel adventures.

Company Size

10,001+

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for eco-friendly travel boosts Airbnb's sustainable listings.
  • Workcation trend increases demand for longer stays with work-friendly amenities.
  • AI integration in customer service enhances user experience and operational efficiency.

What critics are saying

  • Increased competition from fee-free platforms like Savvy may attract price-sensitive customers.
  • Departure of Northern Europe's GM could lead to strategic challenges in key markets.
  • Proposed 6% tax on Washington rentals may reduce demand due to higher costs.

What makes Airbnb unique

  • Airbnb offers unique stays and local experiences, enhancing travel authenticity.
  • The platform connects hosts and guests globally, facilitating diverse lodging options.
  • Airbnb's commission-based model incentivizes hosts to list properties, expanding accommodation choices.

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Benefits

Comprehensive health plans

Paid volunteer time

Healthy food and snacks

Generous parental and family leave

Learning and development

Annual travel and experiences credit

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-3%
Short Term Rentalz
Mar 4th, 2025
Cupples to step down from Airbnb GM role

An Airbnb spokesperson said: "Amanda Cupples, general manager of Northern Europe, is leaving Airbnb to pursue new opportunities, effective from next week.

Like123
Mar 4th, 2025
Airbnb: Top UK and Northern European boss checks out

Australian Cupples joined Airbnb from digital health company Babylon Health where she was first chief commercial officer and then chief operating office vice president of business performance.

Savannah Morning News
Mar 1st, 2025
On Our Radar: Hidden historic Savannah property now on National Register of Historic Places

Housing Savannah Inc. received a $20,000 grant from the Airbnb Community Fund to support its 2025 Housing Summit.

PhocusWire
Feb 28th, 2025
Phocuswire'S Weekly Travel Tech News Briefs: Travelperk, Airbnb, Expedia Group, Swa, Hostaway And More...

Here's our roundup of the people, product and partner news from the global travel industry this week.Editor's note: This roundup was created with the help of ChatGPT.Amex GBT names new senior leadership. American Express Global Business Travel (Amex GBT) has announced new senior leadership appointments in marketing and technology. Evan Konwiser is appointed chief product and strategy officer, overseeing product development, corporate strategy, communications and sustainability. Konwiser, who joined Amex GBT in 2020, has held several leadership roles. Alisa Copeman is named chief marketing officer, responsible for brand and marketing strategies. Copeman previously served as senior vice president of global marketing at Amex GBT and CMO at Barclays UK

PYMNTS
Feb 27th, 2025
Seamless Journeys: Ai’S Rising Role In Coordinating Consumer Travel

Artificial intelligence (AI) is making inroads into the travel industry as most consumers now expect seamless travel experiences, and the industry is taking notice. Kayak CEO Steve Hafner told PYMNTS that the company plans to launch AI agents this year to help travelers with everything from trip searching to checkout. “One thing Kayak hasn’t done as well as search is booking,” Hafner said. “We’ve had to hand people off to airline or hotel websites or online travel agencies to complete the booking