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Tory Burch

Designs and retails accessible luxury fashion

Internal Communications Manager

Growth MarketingUpdated on Nov 12
Full-timeNew York, NY, USA$90k - $110kIn-person

About the Job

Requirements

  • 4–6 years of experience in communications, lifecycle or customer relationship management marketing, member engagement, or a closely related field.
  • Demonstrated ownership of a retention or re-engagement program with specific results.
  • Hands-on experience with a marketing automation or customer relationship management platform; Klaviyo is preferred, while HubSpot, Braze, Iterable, or Salesforce Marketing Cloud are considered.
  • Fluency with segmentation, audience data, and campaign reporting.
  • Excellent writing and editing, with the discipline to write within an established voice.
  • Hands-on event marketing experience, including registration campaigns, attendee communications, or audience building.
  • Track record of managing a communications calendar across multiple internal stakeholders, including telling colleagues when something will not go out.
  • Strong project management skills.
  • Familiarity with community platforms such as Circle, Mighty Networks, or Discourse, and event technology such as Swoogo or similar.

Responsibilities

  • Serve as the single intake point for communications to Tory Burch Fellows; prioritize, sequence, and consolidate requests, manage message volume, and set and enforce production deadlines for contributors.
  • Own Fellows' primary messaging in the online Circle community and Klaviyo, including templates, segmentation, automated workflows, list hygiene, and deliverability.
  • Manage the shared Fellows inbox and inbound ticketing in Monday Service; extend communications to social, print, and calendar outreach when warranted.
  • Partner with the Senior Manager of Community to study inactive Fellows' cohorts, stages, and engagement patterns, then determine appropriate messaging and timing to re-engage them.
  • Lead communications for the annual Founders Circle gathering, regional dinners, and virtual programming, including save-the-dates, registration campaigns, waitlist management, and audience-specific messaging.
  • Own event attendance targets, adjust campaigns when pacing is off, and manage post-event communications to convert event engagement into ongoing participation.
  • Review every message to Fellows and partner with Marketing on voice and creative so communications align with the broader Foundation brand.
  • Draft communications about program changes and declined applications with clarity and care.
  • Define and report metrics including reach, engagement, reactivation rate, survey completion, and event attendance, and establish a reporting rhythm for the Experience team.
  • Run a consistent testing practice, document findings, and make data-backed recommendations based on communications and community response.

Desired Qualifications

  • Klaviyo experience is preferred; experience with HubSpot, Braze, Iterable, or Salesforce Marketing Cloud is also considered.

About the Company

Tory Burch

Designs and retails accessible luxury fashion

Tory Burch designs and sells accessible luxury fashion and lifestyle products, including ready-to-wear, shoes, handbags, and accessories, through its own stores, e-commerce, and wholesale partners. The products feature a recognizable preppy-boho style and the double-T logo, and are complemented by licensing for eyewear, fragrances, and watches. The brand differentiates itself with a strong American heritage, art- and travel-inspired details, and a hybrid business model that funds social impact through the Tory Burch Foundation. The goal is to grow a premium American lifestyle brand while expanding opportunities for women through entrepreneurship, education, and access to capital.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, United States
Founded
2004

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