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Affinity Group

Food sales brokerage with analytics

K-12 Sales Specialist - Food Broker

Field SalesConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$65k - $75k

About the Job

Requirements

  • A high school diploma or GED is required.
  • Three or more years of experience in food industry sales or operations is required.
  • Ability to execute and follow through on a sales plan.
  • Knowledge of holistic menu planning across multiple brands and manufacturers.
  • Ability to track legislation and sell through regulations that affect district menus.
  • Ability to provide culinary support for practical meal planning.
  • Knowledge of commodity pricing and programs.
  • Knowledge of health and wellness initiatives and trends such as breakfast, after-school meals, and summer feeding programs.
  • Knowledge of innovative marketing programs and K–12 industry partnerships.
  • Ability to use the CRM system daily and report calls in the CRM system.
  • A valid driver's license is required.
  • The role requires standing for extended periods, walking, bending, stooping, or climbing; it may involve exposure to dust and lifting or pushing up to 50 pounds.

Responsibilities

  • Plan and execute a customized sales strategy for K–12 and education accounts, in conjunction with the Director of K–12.
  • Build and maintain close relationships with food service directors and chefs at assigned operators; contact clients regularly and participate in local functions.
  • Demonstrate products, train and educate key personnel, and understand customer product needs.
  • Work with the sales force to discuss go-to-market strategies, competitive reconnaissance, successes, and challenges.
  • Stay knowledgeable about operators in the account segment and act as a resource and solution provider for customers.
  • Maintain in-depth knowledge of local-market key distributors to gain support for stocking and selling distributor products.
  • Understand strategic accounts' menu rotations, population and trends, desired menu-segment cost structures, opportunities to penetrate or convert items, product training and education needs, and multiple product uses.
  • Maintain an up-to-date profile folder for each customer and use the CRM system weekly to report sales call activity, updates, follow-ups, and customer profile management.
  • Communicate positive or negative usage changes and changes in distributors serving strategic accounts.
  • Provide sales results and updates to manufacturers as needed.
  • Maintain samples in the assigned office.
  • Address client quality-control issues and communicate the resolution process.
  • Participate in visits to key strategic accounts and prepare an itinerary one week in advance.
  • Cook food products and create menu combinations to support sales.
  • Perform other duties as assigned.

Desired Qualifications

  • Some college is preferred.

About the Company

Affinity Group

Food sales brokerage with analytics

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Charlotte, NC
Founded
2014

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