Shameless Foods

Direct-to-consumer keto-friendly high-fiber gummies

Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeSanta Ana, CA, USA

About the Job

Requirements

Four to five years of brand or retail marketing experience in consumer packaged goods and direct-to-consumer; food, beverage, or snacking experience is a plus.
Hands-on experience maintaining a multi-channel marketing calendar across retail and ecommerce.
Experience translating strategy into assigned tasks and keeping Sales, internal teams, and agency partners on schedule.
Ability to assess brand and creative details in layouts, package callouts, and copy.
Strong written and verbal communication, especially for briefs and status updates, and comfort working in a fast-moving environment where priorities shift.
Familiarity with Google Workspace and a project management platform such as ClickUp, Asana, or Monday.
Working fluency with AI tools, particularly Claude, and use of them to streamline daily work such as drafting briefs and recaps, turning calls into action items, and building templates and workflows that reduce manual administration.
Must be based within roughly 30 miles of the Santa Ana office because the role is on-site.

Responsibilities

Maintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team's shared source of truth.
Keep Sales, Ops, Creative, and Growth aligned on dates and priorities, and surface conflicts early as timing shifts.
Translate channel-lead strategy for each new product drop, including omnichannel, channel-exclusive, and retailer-exclusive drops, into clear delivery points specifying what partners receive, in what format, and by when.
Review brand and creative work before leadership review for typography and color, package-claim accuracy, brand-appropriate copy, and channel-specific asset sizing, maintaining consistency across formats.
Partner with Sales to turn brand and channel plans into executable retail programs, clarifying what is happening, when and where, and what teams need to do.
Keep Sales informed about upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next steps.
Serve as the point of contact between Brand and Sales so sales teams have what they need to take programs to retail partners.
Support retailer-specific programs from brief through launch, aligning assets, copy, product information, and approvals with retailer submission and in-market dates.
Track launch readiness across key accounts and identify gaps in assets, content, approvals, or timing before they become issues.
Ensure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpoints.
Build timelines backward from in-market dates and break projects into tasks and briefs for the appropriate internal owners or agency partners.
Capture action items from calls, including owners, tasks, and deadlines, and follow them through to completion.
Keep stakeholders current on project status and provide early notice when issues need attention.
Route completed work to department heads for review, consolidate feedback into a clear set of revisions, and maintain current asset records so teams can find the latest brief, approved creative, and plan.
Serve as the day-to-day contact for brand agencies, including branding and creative, retail marketing, paid advertising, .com listing management, and influencer agencies.
Write and update briefs that specify objectives, audiences, deliverables, and dates, and keep agencies informed of calendar and priority changes.
Track agency deliverables against briefs and flag timing or decisions for the Head of Brand; agency budgets, scopes, and contracts remain with the Head of Brand and GM.

Desired Qualifications

Launching new products into mass or grocery retail.
Experience with retail media platforms including Roundel, Walmart Connect, Kroger Precision Marketing, or Instacart, and retailer .com content management.
TikTok Shop or subscription direct-to-consumer experience.
Influencer and creator program management.

Brand Manager

Shameless Foods · Santa Ana, United States · — · Posted 2026-11-05

Workplace: on_site

Description

Reports to: Head of Brand
Location: Santa Ana, CA (on-site)
Job Type: Full-time
Salary: $90k - $110K

About Us

Shameless Snacks makes low-sugar gummy candy that tastes like the real thing. Every bag has 3g of sugar, is packed with fiber, and is vegan and gluten-free. Our lineup of sour and fruit gummies (worms, bears, peach rings, Cherry Bomb, Green Apple Blast, and more) is sold on Amazon, DTC, and at major retailers across the country.

Small team, no bureaucracy, massive ownership.

The Role

Shameless makes better-for-you candy: low sugar, high fiber, no artificial dyes. We're growing quickly across retail, DTC, Amazon, and TikTok.

As Brand Manager, you’ll keep brand plans moving into market — and make sure Sales has what they need to execute them. You’ll help manage the brand and retail marketing calendar, translate strategy into clear programs and realistic timelines, and keep Sales, Ops, Creative, Growth, and agency partners aligned on what’s happening, when, and what needs to happen next. You’ll be the connective tissue between strategy and execution, making complex plans simple and actionable for the teams responsible for bringing them to life. It’s a hands-on role that will suit you if you enjoy organizing complexity, driving follow-through, and taking pride in the details that make retail execution work.

What You’ll Do

Brand Marketing

- Maintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team’s shared source of truth

- Keep Sales, Ops, Creative, and Growth on the same dates and priorities, surfacing conflicts early as timing shifts

- Take strategy from channel leads on each NPD drop (omnichannel, channel-exclusive, and retailer-exclusive) and translate it into clear delivery points: what partners get, in what format, by when

- Review work for brand and creative detail before it reaches leadership — typography and color, claims that match the pack, copy that sounds like Shameless, assets sized right for each channel — and hold that consistency as the same launch shows up in very different formats

Sales Partnership

- Partner with Sales to turn brand and channel plans into executable retail programs, so teams know what is happening, when, where, and what they need to do

- Keep Sales ahead of upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next steps

- Be the point of contact between Brand and Sales, so sales teams have what they need to take programs to retail partners

Retail Execution

- Support retailer-specific programs from brief through launch, keeping assets, copy, product information, and approvals aligned to retailer submission and in-market dates

- Track launch readiness across key accounts, catching gaps in assets, content, approvals, or timing before they become issues

- Make sure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpoints

Project Management

- Build timelines backwards from the in-market date, then break projects into tasks and briefs for the right internal owner or agency partner

- Capture action items from every call (who, what, by when) and see them through to close

- Keep everyone current on status, with an early heads-up when something needs attention

- Route completed work to heads of department for review, pull feedback into one clear set of revisions, and keep the asset trail current so anyone can find the latest brief, approved creative, and plan

Agency/Team Coordination

- Serve as the day-to-day contact for agencies touching the brand: branding and creative, retail marketing (paid ads, .com listing management), and influencer

- Write and update clear briefs — objective, audience, deliverables, date — and keep agencies current on calendar changes and priority shifts

- Track deliverables against the brief and flag timing or decisions for the Head of Brand. Agency budgets, scopes, and contracts sit with the Head of Brand + GM, so this role can stay focused on the work itself.

Requirements

Let's Work Together if:

4–5 years of brand or retail marketing experience in CPG and DTC. Food, beverage, or snacking is a plus

- Hands-on experience maintaining a multi-channel marketing calendar across retail and ecommerce

- Experience turning strategy into assigned tasks and keeping Sales, internal teams, and agency partners on schedule

- A good eye for brand and creative detail. You can look at a layout, a pack callout, or a line of copy and tell when something’s off

- Strong written and verbal communication, especially in briefs and status updates, and comfort in a fast-moving environment where priorities shift

- Familiarity with Google Workspace and a project management platform (ClickUp, Asana, Monday, or similar)

- Working fluency with AI tools, Claude in particular, and a habit of using them to streamline the day to day: drafting briefs and recaps, turning calls into action items, and building templates and workflows that cut down manual admin

- Based within roughly 30 miles of our Santa Ana office, since this role is on-site

Bonus Points:

- Launching new products into mass or grocery retail

- Retail media platforms (Roundel, Walmart Connect, Kroger Precision Marketing, Instacart) and

retailer .com content management

- TikTok Shop or subscription DTC experience

- Influencer and creator program management

Benefits

Medical, dental, and vision
401(k) Plan
Company-paid life insurance, AD&D, and long-term disability
PTO and 14 Observed Holidays
Amazing, dog-friendly office in Santa Ana, CA
Learning & development opportunities
Stock option plan

Why Shameless Snacks

We operate with speed, ownership, and accountability
Ideas move quickly from concept to execution
Every team member has direct impact on company growth
We value operators who think strategically and execute decisively

Equal Employment Opportunity

Shameless Snacks is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all team members feel valued and respected. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, medical condition, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

We believe diversity drives innovation and strengthens our ability to serve our customers. All qualified applicants will receive consideration for employment based on merit, qualifications, and business needs.

Apply

Apply at Shameless Foods

About the Company

Shameless Foods

Direct-to-consumer keto-friendly high-fiber gummies

Shameless Foods makes Shameless Snacks, a line of gummy candies that are low in sugar, calories, and net carbs, vegan, gluten-free, and keto-friendly, sold direct-to-consumer via eatshameless.com and at times in Target. The gummies use sugar substitutes like erythritol and isomalt with natural fruit flavors to mimic traditional gummies. It differentiates itself with very high fiber per bag (up to 26 g) and a direct-to-consumer model backed by a 30-day satisfaction guarantee, plus occasional retail presence. Its goal is to offer a healthier indulgence that supports weight management and wellness while growing its D2C brand and expanding its retail footprint.

Company size: 1-10
Company stage: Not listed
Total funding: Not listed
Headquarters: United States
Founded: 2022

Recently Posted Jobs

Explore more opportunities at Shameless Foods

See more jobs