Senior Group Manager - Genesis Owner Marketing and Digital Operations

WORK MODEL

WHAT YOU WILL DO

• The SGM, Genesis Owner Marketing and Digital Operations leads the development and execution of the Genesis owner marketing strategy and digital enablement service tools.
• Responsible for creating the strategy of integrated marketing campaigns and digital services used within Retailers to achieve in increase in part sales, customer satisfaction, safety recall, service campaign completion, and service valet objectives.

HOW YOU WILL MAKE AN IMPACT

• Responsible for increased parts sales and recall, service campaign completion rates.
• Effectively utilize and create owner education content to increase owner engagement in the Genesis brand.
• Responsible for the increase of the Genesis Connected Services car population by providing unique marketing, education and promotions that promote subscription renewals, enrollments and feature usage focusing on safety.
• Implement a Cross-Organizational decisioning and reporting platform to operationalize a “one-look, one clear next action” business process through Connex.
• Responsible for content on MyGenesis and Genesis Tier 1 sites, related to Aftersales.
• Establish strategy for Genesis OneApp & Web Aftersales content.
• Oversee creation and standardize digital service tool offerings including but not limited to; online schedulers, tablet check-in, digital multi-point inspection, two-way-texting, technician video walk-arounds, and online bill pay.
• Establish streamline reporting to support each KPI within the digital service tool, supporting Retailer performance with actionable consulting items for field support.
• Responsible for the execution of a digital service valet strategy and reporting on performance to achieve GMA objective within service valet.

• Teamwork - Collaborate within the division and across all workgroups for maximum efficiency, program impact and business results for owner marketing (ownership rules, data privacy, data sharing, lifecycle management, rules and IT integration) and digital (KPI calculations, repair order data, valet claims and IT Integration). Work closely with HMA for shared programs or backend resources on both owner marketing and digital operations.
• Effectively communicate, providing clear, succinct reporting on program KPIs, budget and expenses.
• Employee development and management of direct reports: providing development, training, coaching and direction to ensure candidate is meeting requirements of position, as well as developing employee for future GMA opportunities.
• Financial Prudence - Develop and maintain an annual budget, including responsibilities for expense control, purchase orders, changes to accounting, billing processes and requests for proposals.
• Partnership - Manage the Agency of Record, for owner marketing, for maximum dealer and company benefit with Customer Retention and Dealer Satisfaction as top priorities.
• Flexibility - Accept special projects, assignments or tasks as deemed appropriate and assigned by management.
• Requires frequent interaction with management as it reports directly to the Director, Aftersales and has many opportunities to interact with other Executives and division heads.
• Manages multi-million-dollar contracts that control communication Genesis Guests.
• Manages digital service strategy impacting all Genesis Retailers and Guest interactions.
• Makes business decisions that are critical to overall company success for Parts/Accessory sales, Customer Satisfaction, Customer Safety and Education.
• Works in collaboration with other divisions and business channels for maximum program performance (Marketing, Connected Car, Customer Experience, Fixed Operations, AutoEver, DBP, Finance, Purchasing and HMA).

WHAT YOU WILL BRING TO THE ROLE

• Must be a high school graduate.
• Bachelor’s degree preferred.
• Master’s degree a plus. 
• Ten or more years of work experience, with at least three years of directly related to automotive parts or service, marketing preferred.
• Supervisory experience is preferred.
• Experience in a fast-paced OEM environment with emphasis on fixed operations process, merchandising and marketing.
• Program management and vendor relations experience desired.
• Excellent verbal and written communications skills to allow effective interaction with all levels of the organization.
• Ability to work independently, under pressure of deadlines, handle multiple priorities and pay close attention to detail.
• Strong knowledge of Microsoft Office including Word, Excel, PowerPoint, Outlook, and internet.
• Ability to thrive in a team environment. 

WHAT HYUNDAI CAN OFFER YOU

• Compensation Range: $149,800 - $214,000
• Monthly vehicle lease allowance – Eligible employees receive a monthly vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

• Physical requirements: Normal office duties.