D

Despegar

Online travel agency: flights, hotels, rentals

Marketing Performance Analyst Senior - CRM

Data AnalysisPosted on Nov 10
Full-timeNo salary listed

About the Job

Requirements

  • Completed undergraduate degree in Economics, Engineering, Business Administration, Mathematics, Statistics, or a related area.
  • Substantial experience in Performance Analysis and/or Business Intelligence focused on Marketing or Sales.
  • Ability to handle large volumes of data, apply strategic business perspective, and make complex decisions autonomously based on financial-impact analysis.
  • Ability to break complex problems into manageable components and work through them.
  • Advanced SQL knowledge for structuring, joining, and filtering data efficiently.
  • Advanced spreadsheet analysis and ability to build presentation storylines using Microsoft or Google tools.

Responsibilities

  • Develop analytical frameworks and models to support decisions about strategic investment allocation across channels.
  • Analyze media efficiency and performance across online and offline channels, monitoring impact on business metrics such as return on investment, customer acquisition cost, and sales.
  • Identify opportunities to improve the acquisition funnel.
  • Design customer research to better understand and validate hypotheses.
  • Serve as the primary point of contact for managing sales levers, including coupon and promotion strategy and controls, analyzing the balance between sales volume and profitability.
  • Analyze impact on profit and loss and margins to support Growth initiatives.
  • Create investment and results projections and analyze forecast-versus-actual deviations.
  • Continuously improve media planning and measurement processes.
  • Participate in interdisciplinary projects with Finance, Product, and Sales.

Desired Qualifications

  • Knowledge of data visualization tools such as Power BI or Tableau.

About the Company

Despegar

Online travel agency: flights, hotels, rentals

Despegar.com operates as a travel booking platform in Latin America, letting travelers find and reserve flights, hotels, car rentals, and other travel services. Users search across multiple providers on Despegar’s site, compare options, and complete bookings directly, with the company earning commissions from suppliers for each transaction and additional revenue from advertising and related services. The platform differentiates itself through its regional focus on Latin America, a wide catalog of travel products from various providers, and its business model that relies on commission revenue and ads rather than owning all inventory. Despegar’s goal is to streamline how travelers in the region discover and book travel, expanding its market share in Latin America’s online travel market.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Buenos Aires, Argentina
Founded
1999

Recently Posted Jobs

Explore more opportunities at Despegar

See more jobs