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Freedom Careers

Junior Public Relations Specialist

Full-Time
A$100k - A$120k/yr+ Superannuation
Junior, Mid
Sydney NSW, Australia
In PersonFive days in-office per week required.
Growth & MarketingPR & Communications

About the job

Requirements
  • At least 1 year and up to 3 years of hands-on experience in a fast-paced public relations agency or in-house brand communications environment.
  • A verifiable track record of securing consistent media placements, specifically television, print, or major digital exposure.
  • Strong written communication and copywriting skills, including the ability to draft high-quality press releases under tight deadlines.
  • An established network of Australian media contacts, journalists, producers, and digital influencers is highly desirable.
  • Demonstrated ability to manage high-volume outreach campaigns and navigate fast-moving media cycles.
  • A solid understanding of traditional public relations workflows and modern digital media and influencer landscapes.
Responsibilities
  • Implement targeted public relations campaigns and media outreach to build brand awareness and public trust.
  • Monitor current trends in the Australian economy and property market, and draft and distribute timely, media-ready press releases.
  • Pitch and secure media placements and interview slots for leadership across television, print, radio, and major digital media outlets.
  • Cultivate and maintain daily relationships with journalists, editors, television and radio producers, and industry thought leaders.
  • Lead large-scale digital and traditional outreach to major influencers, YouTube channels, and social media platforms to expand brand reach and support new marketing product launches.
  • Track media coverage, measure public relations campaign effectiveness, and report daily and weekly results using key performance indicators.
  • Act as the primary liaison for media engagements and support executive leadership during interviews to ensure consistent brand messaging.
  • Monitor public sentiment and proactively manage brand reputation across media channels.
Desired Qualifications
  • An established network of Australian media contacts, journalists, producers, and digital influencers.

About the company

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