TikTok Shop and D2C Lead

TikTok Shop and D2C Lead

Karo Healthcare · Maidenhead, United Kingdom (Hybrid) · Full-time · Posted 2026-11-04

Workplace: hybrid

Department: Direct to Consumer

Description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Social Commerce & Shopify Lead for our office in Maidenhead, UK.

What's in it for you?

Ready to turn social commerce into serious commercial growth?

We're looking for an ambitious, commercially driven digital commerce leader to take our TikTok Shop, Shopify and D2C channels to the next level.

This isn't just about managing channels. It's about building, scaling and shaping the future of e-commerce at Karo Healthcare.

You'll take ownership of channel strategy, P&L and performance, initially accelerating growth for Nutravita before expanding your impact across our international brand portfolio.

Expect real ownership, creative freedom and the opportunity to make a visible impact. You'll lead a talented team, challenge traditional ways of working and turn bold ideas into measurable commercial results in a fast-paced, entrepreneurial environment.

What you'll be doing

• Shape Our Social Commerce Strategy: Lead the growth strategy for TikTok Shop and Shopify, initially focusing on Nutravita before identifying opportunities to scale across Karo's wider brand portfolio and international markets.
• Own Commercial Performance: Take full accountability for channel P&L, revenue, profitability and ROAS, delivering ambitious monthly and annual commercial targets.
• Scale TikTok Shop: Drive social commerce growth through creator and influencer outreach, content-led selling, campaign execution and performance optimisation.
• Accelerate Shopify & D2C Growth: Oversee end-to-end webshop performance, including trading, merchandising, customer experience, UX, conversion optimisation and fulfilment.
• Drive Digital Marketing Excellence: Collaborate with marketing and creative teams to deliver effective performance marketing campaigns across TikTok, Meta, PPC, SEO and CRM.
• Lead Cross-functional Execution: Partner with Supply Chain, Finance, Marketing, Creative and Web Development teams to align forecasting, inventory, digital campaigns and commercial priorities.
• Grow Marketplace Performance: Oversee wider D2C marketplace activities, supporting your team in identifying opportunities and delivering sustainable growth.
• Manage Agency Partnerships: Lead external agency relationships, ensuring clear objectives, strong execution and measurable results.
• Develop & Inspire Your Team: Lead, coach and empower a team of three, creating a high-performing, collaborative culture focused on ownership and continuous improvement.
• Build Future E-commerce Capabilities: Introduce new tools, processes and innovative ways of working, partnering with wider Karo teams to accelerate digital commerce growth.

Requirements

• Proven TikTok Shop Expertise: Demonstrable success scaling TikTok Shop sales and delivering sustained double-digit growth, ideally across multiple brands or international markets.
• Strong Shopify Experience: Hands-on experience managing and optimising Shopify webshops, including trading, UX, conversion, web development and overall commercial performance.
• Commercial & P&L Ownership: Proven accountability for e-commerce revenue, profitability, forecasting and performance against commercial targets.
• Digital & Performance Marketing Knowledge: Strong understanding of PPC, Meta Ads, TikTok advertising, SEO, AEO and CRM, with experience delivering measurable campaign results.
• Social Commerce & D2C Mindset: A deep understanding of consumer behaviour, digital customer journeys and how to convert engagement into profitable sales.
• Hands-on People Leadership: Experience developing and empowering teams, with a collaborative, low-ego approach and willingness to roll up your sleeves.
• Growth & Innovation Mindset: A track record of identifying opportunities, introducing new tools or processes and improving digital commerce performance.
• Cross-functional Leadership: Strong stakeholder management, communication and project management skills, with experience driving change across multiple teams.
• Fast-paced Environment Experience: Comfortable working in an entrepreneurial, agile environment where priorities evolve and delivering results matters.
• Industry Experience: Experience in FMCG, consumer healthcare, health & beauty, nutrition or other consumer-focused sectors would be advantageous.
• Additional Skills: International market exposure and additional European languages are a plus, but not essential.

Benefits

• Opportunity to create, grow and encourage new ideas in a business where your contribution matters.
• Competitive salary package alongside opportunities for professional development and career progression.
• Flexible working arrangements supporting a healthy work-life balance.
• Ownership of exciting, challenging projects with a direct and visible impact on our customers and the industry.
• A positive, collaborative and international working environment with ambitious, motivated colleagues.
• The entrepreneurial spirit and agility of a start-up, backed by the scale, resources and opportunities of an established international organisation.

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

Apply

Apply at Karo Healthcare

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