Director of E-Commerce
No salary listed
Expert
Bachelor's
Vaughan, ON, Canada
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- A bachelor's degree in Business, Marketing, E-commerce, or a related field is required.
- At least 8 years of experience in e-commerce, digital commerce, or marketplace management is required.
- Proven experience managing B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, Walmart, or similar is required.
- A strong understanding of online merchandising, category management, pricing, and promotional strategy is required.
- Hands-on experience with marketplace advertising platforms and performance optimization is required.
- The candidate must be able to analyze data, track key performance indicators and return on investment, and translate insights into action.
- Experience with demand forecasting, inventory planning, and cross-functional collaboration is required.
- Strong negotiation and relationship management skills with merchant partners are required.
- Excellent communication, leadership, and organizational skills are required.
Responsibilities
- Define and implement e-commerce strategy for third-party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and Walmart.
- Identify market trends and new product launches or innovations, and stay current on e-commerce and retail industry trends.
- Lead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising, while ensuring appropriate inventory, promotional, and marketing support.
- Manage relationships with buyers and account managers on the merchant side.
- Negotiate contracts and review terms.
- Lead daily e-commerce operations, including sales, promotions, data analysis, and digital merchandising.
- Measure and report performance of e-commerce sales, digital marketing campaigns, and operational costs using return on investment and key performance indicators for the executive vice president.
- Lead the design and monitoring of advertising campaigns and refine them as needed based on data feedback.
- Prepare product forecast reports and work closely with warehouse, merchandising, and purchasing teams to ensure stock levels meet demand and growing trends.
- Evaluate the B2B and B2C customer experience across multiple channels using strong analytical ability.
- Perform other tasks assigned by management.
About the company
CTG Brands sources, owns, and distributes a wide range of consumer-packaged products to North American retailers. It manages the full supply chain—from product development and sourcing to distribution, showrooms, and regulatory compliance—through its own warehouses in Toronto and Vancouver and multiple showrooms. Unlike many brokers, CTG owns the products it sells and controls sourcing, quality checks, and compliance, using its scale and buying power to offer value across seasonal and everyday items. Its goal is to grow its North American footprint by expanding distribution, acquiring brands, and increasing operations in Canada, including more showrooms.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Canada
Founded
1985
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Simplify's Take
What believers are saying
- September 2025 Giftcraft deal expands buying power and customer overlap immediately.
- CTGbrands.com is already booking 2026 Spring/Summer collections, signaling active demand.
- Shared warehouses in Toronto and Vancouver should lower logistics costs for Giftcraft SKUs.
What critics are saying
- Giftcraft remains separate, so integration synergies can stay limited through 2026.
- CTG guaranteed the Giftcraft purchase, concentrating downside if acquired assets underperform.
- Cross-border wholesale faces tariff and freight shocks that crush margins within a quarter.
What makes CTG Brands unique
- CTG owns inventory and controls sourcing, compliance, warehousing, and distribution end-to-end.
- September 2025 Giftcraft acquisition adds 10,000-retailer relationships and broader home-décor reach.
- Atlanta showroom in 2025 gives CTG a U.S. buying-room presence.
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Benefits
- Flexible Work Hours
- Performance Bonus
- Health Insurance
- Dental Insurance
- Vision Insurance
- Mental Health Support
- Paid Vacation
- Company Social Events