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IPG Mediabrands

Global media planning, buying, analytics

Senior Strategist

Brand & Creative MarketingUpdated on Nov 11
Full-timeNo salary listed

About the Job

Requirements

  • You have completed a degree, for example in business administration, media studies, marketing, or sociology.
  • You have comprehensive knowledge of media planning and consulting, and initial experience in media strategy.
  • You can interpret data and convert it into clear recommendations.
  • You combine analytical and creative thinking.
  • You have an interest in trends and innovation and enjoy developing creative ideas.
  • You can maintain oversight of complex projects and lead others.
  • You have strong communication skills and a confident manner.
  • You are comfortable in international environments and have excellent German and very good English skills.

Responsibilities

  • You develop cross-channel media strategies for existing and new clients, integrated with media planning and activation ideas.
  • You advise clients as a trusted partner on strategic topics and align the work with their needs.
  • You work closely with audience strategists to identify valuable target groups, derive insights, and support strategies with data.
  • You develop brand, category, and communications analyses and derive concrete recommendations.
  • You support workshops and creative ideation sessions, help implement strategies, monitor trends and innovative technologies, and advance projects to an award-worthy level.
  • You coordinate closely with consulting teams and exchange regularly with strategists in the international network to advance innovation and strategic excellence.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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