Essential Functions

• Media/Influencer Relations 
• Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same. 
• Strong grasp and creative use of social media channels to engage and support efforts. 
• Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.) 
• Experience measuring the ROI of communications activities. 
• Experience with social media influencer engagement, content campaigns, and media coverage amplification.


• Client Service/Management 
• Deliver exemplary client service for specified clients. 
• This will include: Developing and maintaining a strong working relationship with the client who listens and values your advice. 
• Developing a strong working knowledge of your client’s business, their competitors and relevant industry bodies. 
• Identifying key messages and audiences and developing strategic communications plans. 
• Delivering projects and campaigns on time and on budget. 
• Understanding the financials of each account, the allocated hours per month vs. actual fee and managing the accounts according to the resulting servicing levels. 
• Proactively communicating regularly with clients on the status of deliverables and budget. 
• Identify relevant opportunities to secure organic growth and hit your revenue targets. 
• Develop and maintain strong relationships with appropriate members of the media. 
• Keep abreast of market trends, new technologies and client needs. 
• Own account management to ensure monthly client billing is accurate, client expenses are recouped, and accounts are current. 
• In addition to leading strategic planning efforts, fully partake in the execution of the programs we develop, as determined appropriate by account, including but not limited to writing/editing, media relations, social media, digital communications and crisis work. 
• Be an ambassador for the agency. 


• Writing Proficiencies 
• Ability to generate a plan for a campaign or an entire PR program. 
• Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly. 
• Professional, articulate and timely client communication. 
• Development of consistent, creative, successful pitches.

Requirements

• At least 7 years of PR agency experience 
• Record of high academic achievement with a good degree and A-level results, particularly in English and/or Business 
• Core consumer brand PR background with some knowledge of corporate PR and crisis management 
• Experience in running a reactive and proactive press office and handling incoming press enquiries
• Experience measuring the ROI of communications activities
• Experience with social media influencer engagement, content campaigns, and media coverage amplification
• Excellent publicity skills – a strong understanding of the media, editorial requirements, and what ‘makes’ a story 
• Ability to demonstrate creativity and innovative thinking
• A wide network of national consumers and businesses as well as regional contacts across a broad spectrum of media 
• Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it! 
• Ability to build relationships internally and externally, interfacing at all levels 
• Superior people and communication skills, both verbal and written 
• Strong organizational and time management skills 
• Team player who works well under pressure 
• Thrives in an environment of flexibility and change 

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including an extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Full-time writing Coach
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog-friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth