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Full-Time

Director – Local Marketing

Posted on 7/16/2024

Wonder

Wonder

501-1,000 employees

Curated multi-restaurant meal delivery service

Food & Agriculture
Consumer Goods

Compensation Overview

$210kAnnually

+ Equity + 401K

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Experience in marketing leadership roles within the restaurant, hospitality, or food tech sector
  • Successful track record of developing grand opening marketing campaigns for retail stores in urban and suburban areas
  • Proven track record of managing regional marketing campaigns and achieving measurable results in terms of CAC and ROAS
  • Experience in developing and maintaining local partnerships, organizing local events, and managing a team
  • Experience managing budgets and resources effectively to achieve business objectives
  • Ability to thrive in a fast-paced, entrepreneurial environment and adapt quickly to changing priorities
Responsibilities
  • Develop and implement comprehensive marketing plans and strategies tailored to regional demographics, market conditions, and business goals
  • Lead a team of local marketers, providing guidance, mentorship, and performance management
  • Analyze market trends, consumer insights, and competitive intelligence to identify growth opportunities
  • Manage regional marketing budgets and allocate resources effectively to maximize ROI and achieve growth targets
  • Oversee the execution of regional campaigns, local advertising efforts, and local partnerships
  • Utilize analytics tools to track, measure, and optimize CAC and ROAS across regional campaigns and initiatives

This company excels in the food delivery industry by offering a distinctive approach that allows customers to enjoy a curated selection of meals from top chefs and restaurants, all through a single delivery. Its commitment to enhancing dining convenience through advanced on-site cooking technology and efficient delivery systems positions it as a leader in its sector. Working here, one would be part of a team that values streamlined service delivery and culinary excellence, making it an attractive employer for those passionate about food technology and customer satisfaction.

Company Stage

Series B

Total Funding

$1.7B

Headquarters

New York City, New York

Founded

2018

Growth & Insights
Headcount

6 month growth

9%

1 year growth

13%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The $700 million funding round and Nestlé's $100 million investment provide significant financial backing for rapid expansion and innovation.
  • Wonder's plan to reach 90 units by 2025 demonstrates strong growth potential and market penetration.
  • The creation of a 'mealtime super app' could revolutionize the food delivery industry by offering a wide range of cuisines and services in one platform.

What critics are saying

  • The highly competitive food delivery market poses challenges from established players like Uber and DoorDash.
  • Integrating acquisitions like Blue Apron and Relay could present operational and cultural challenges.

What makes Wonder unique

  • Wonder's vertically-integrated model, controlling every aspect from sourcing to delivery, sets it apart from traditional food delivery services like Uber and DoorDash.
  • The strategic partnership with Nestlé enhances Wonder's capabilities in food production and kitchen equipment, providing a unique value proposition.
  • Wonder's acquisition of Blue Apron and Relay indicates a focus on expanding beyond traditional delivery into meal kits and self-delivery services.

Benefits

Competitive Salary Package

Equity and 401K matching

Medical Plan

Dental Plan

Vision Plan

INACTIVE