Influencer Relations Associate
DNAM Brands
Influencer Relations Associate
DNAM Brands
Vertical fashion house: design, manufacture, distribution
Salary Range: 25 to 25 (Currency: USD) (Pay period: per-hour-wage)
Influencer Seeding & Gifting (Primary Focus): Own the end-to-end execution of product seeding campaigns. Identify, pitch, and fulfill gifting requests for micro, macro, and celebrity influencers to secure organic coverage and high-quality user-generated content (UGC)
Social Commerce & Affiliate Management: Actively recruit and manage creators through the TikTok Affiliate program (TikTok Shop) to drive commission-based sales and increase product visibility on the FYP
Relationship Management: Source, vet, and build an active roster of diverse influencers, content creators, and stylists that align with the distinct identities of our brand portfolio (from streetwear legacy like Von Dutch to Allbirds)
E-commerce & ROI Alignment: Track, measure, and analyze the success of gifting, affiliate, and platform campaigns using e-commerce metrics (affiliate links, TikTok Shop sales, promo codes, reach, engagement, and conversion rates)
Logistics & Inventory Management: Oversee the day-to-day operations of gifting inventory, tracking outbound shipments, and ensuring a premium unboxing experience for talent
Collaboration: Partner closely with internal social media, paid media, and e-commerce teams to ensure influencer content seamlessly integrates into our digital marketing funnels
Affiliate & Tech Savvy: Proven familiarity with running campaigns via creator marketplaces like TRYBE and managing partnerships within the TikTok Affiliate / TikTok Shop ecosystem, META Strategies and "WHITE LISTING"
E-Commerce Alignment: Strong understanding of how influencer marketing integrates with DTC platforms
Communication Skills: Excellent written and verbal communication. You know how to craft a compelling, personalized pitch email or social DM that catches a creator’s or agent's attention
Organizational Skills: Exceptionally organized with the ability to manage high volumes of inventory, creator communication, and campaign tracking across multiple distinct brands simultaneously
Vertical fashion house: design, manufacture, distribution
DNAM Brands designs, manufactures, and distributes apparel and accessories for men, women, and children through a vertically integrated global platform. It operates in-house across creative direction, product development, sampling, and production, and it runs a global logistics network for both direct-to-consumer and wholesale fulfillment, plus a large licensing program with over 20 licenses. Its edge comes from end-to-end control of the supply chain, a diversified portfolio of licensed brands, and a broad distribution network that includes 15 international distributors plus direct-to-consumer channels. Its goal is to provide complete brand-building, manufacturing, and distribution services that connect fashion labels to a worldwide retail network while ensuring consistent quality and scalable growth for its partners.
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