Full-Time

Digital Product Manager

Posted on 10/16/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Designs and manufactures high-performance home appliances

Industrial & Manufacturing
Consumer Goods

Senior

Needham, MA, USA

Hybrid: 3-4 days per week in office.

Category
Product Management
Product
Required Skills
UI/UX Design
Marketing
Web Development
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
  • 5+ years of experience as a Product Manager, with a focus on digital products or e-commerce platforms.
  • Strong understanding of digital product management, including product lifecycle management, user experience, and agile methodologies.
  • Experience with data analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing to measure product performance and drive optimization.
  • Basic technical knowledge of web and mobile development, with the ability to collaborate effectively with engineering teams.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and influence decision-making.
  • Proven ability to work cross-functionally in a fast-paced environment, collaborating with teams across UX, marketing, and engineering.
Responsibilities
  • Define and manage the digital product roadmap in alignment with SharkNinja’s strategic goals and customer needs.
  • Identify opportunities for product improvements and new features based on market trends, customer feedback, and business objectives.
  • Collaborate with stakeholders to prioritize product initiatives, balancing customer satisfaction, business goals, and technical feasibility.
  • Continuously refine and evolve the product strategy to ensure alignment with SharkNinja’s broader digital transformation goals.
  • Lead the end-to-end product development process, from ideation and requirements gathering to release and post-launch analysis.
  • Write detailed product requirements, including user stories, acceptance criteria, and technical specifications for development teams.
  • Coordinate with UX, engineering, and QA teams to ensure that product features are developed, tested, and launched on time and within scope.
  • Serve as the voice of the customer during product development, ensuring that customer needs and pain points are addressed.
  • Use data analytics to measure product performance, identify areas for improvement, and make informed product decisions.
  • Partner with analytics and BI teams to develop key performance indicators (KPIs) for digital products and track success metrics post-launch.
  • Conduct A/B testing and gather user feedback to validate new product features and optimizations.
  • Serve as the key point of contact between digital, marketing, and development teams, ensuring alignment and clear communication throughout the product lifecycle.
  • Provide regular updates to senior leadership on product progress, challenges, and outcomes, ensuring transparency across departments.
  • Act as a product evangelist within the organization, fostering a culture of innovation and user-centric product development.

SharkNinja designs and manufactures home appliances and cleaning products that aim to make everyday tasks easier and more enjoyable. Their product range includes vacuum cleaners, kitchen appliances, and various household gadgets. These products are engineered to be efficient and user-friendly, helping consumers manage their daily chores effectively. SharkNinja stands out from competitors by focusing on high-quality, reliable products that receive positive customer feedback. The company’s goal is to enhance the quality of life for its users by providing solutions that foster consumer satisfaction and encourage brand loyalty.

Company Stage

Private

Total Funding

$558.6M

Headquarters

Needham, Alabama

Founded

1994

Simplify Jobs

Simplify's Take

What believers are saying

  • SharkNinja's partnership with David Beckham boosts brand visibility and global appeal.
  • The rise of e-commerce provides SharkNinja opportunities to expand its online sales channels.
  • Growing demand for health-focused kitchen appliances aligns with SharkNinja's product offerings.

What critics are saying

  • Emerging smart home brands like Roborock threaten SharkNinja's market share in vacuums.
  • Volatile raw material costs could impact SharkNinja's profit margins.
  • US-China trade tensions may disrupt SharkNinja's supply chain operations.

What makes SharkNinja unique

  • SharkNinja offers innovative home solutions with high-performance appliances and cleaning products.
  • The company integrates advanced technology like PowerDetect in its vacuum cleaners.
  • SharkNinja's diverse product range includes unique offerings like the Ninja Luxe Café.

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