Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employeesoperating in over 150 countries, Xylem is at the forefront of addressing the world’s most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

The Role: 

Xylems is seeking a creative, results-driven, and collaborative Senior Director of Global Branding & Partnerships who will be a critical leader in creating best-in-class partnerships. In this position, you will work with external partners and with internal teams to develop high-impact partnership campaigns as well as drive brand expression across multiple international platforms.

The ideal candidate will be a strategic thinker who gets the “big picture”, has a passion for innovation, exemplary communication & relationship management skills, and the ability to thrive in fast-paced environments.

Essential Duties/Principal Responsibilities:

Global Brand Management:

• Brand strategy. Global responsibility for Xylem’s brand strategy (e.g. audiences, architecture, positioning, identity/expression, messaging, activation, measurement) across our master brand, Xylem, and 35+ product brands. 
• Brand management. Drive stakeholder-intensive process of formal brand reviews with output to evolve Xylem, Xylem Watermark, and 35+ product brands. Coordinate with legal team to ensure legal issues, trademarks, and brand equity are properly maintained.
• Brand guidelines. Maintain and evolve global brand guidelines to maximize value of brand expression in all our major languages across multiple international platforms for enterprise brand (Xylem) and 35+ product brands.
• Brand insights. Generate actionable brand insights, using best-in-class tools and customer interviews. 
• Agency management. Global responsibility to cultivate relationships with leading brand agencies, and when needed, quickly scope, on-board, and activate brand agencies to support our objectives. 
• Team management. Direct the work of dedicated team, agency network, and global brand champions network.
• Stakeholder management. Influence key business leaders, marketing leaders, and brand owners across the business.

Global Brand Partnerships

• Overall partnerships strategy. Global responsibility for setting strategy and objectives for global brand partnerships, internal and external messaging and communications, measuring impact, and identifying the brand partnerships and rights that most efficiently meet the partnership objectives.
• Partnership management. Drive outcomes from our brand partnerships, most notably the $6M+ partnership with City Football Group / Manchester City Football Club. This includes all elements from contract negotiation through execution: leading campaign ideation, partner/stakeholder management, production planning and execution, activation planning and execution.
• Business development.  Develop relationships with other potential brand partners engaged in purpose-driven marketing to further our activation impact around the cause of water and raising awareness of global water challenges and solutions.

Minimum Qualifications: Education, Experience, Skills, Abilities, License/Certification:

• Bachelor’s Degree in Marketing or equivalent

• Brand/marketing leader with 10+ years of marketing/brand experience in international context
• Track record developing brand architecture, guidelines and brand identity across a portfolio of brands, products or services
• 5 years’ experience in sport/entertainment brand partnership management
• Experience with launching/growing and/or repositioning a portfolio of brands globally
• Demonstrated ability to build strong business partnerships with Senior Leadership
• Brand insights, strategy and planning experience (agency or in-house)

Work Environment:

(The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• Office based position, can be remote/hybrid
• Will require travel 35-50%

Xylem is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Salary range:

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of diversity, equity and inclusion in driving innovation and allowing us to compete more effectively around the world.