PureFacts Financial Solutions provides cloud-based wealthtech software for financial advisors and institutions, including AI and BI tools for revenue calculations and regulatory compliance, plus fee billing, retirement income insights, and reporting, delivered on a subscription model. The product automates revenue calculations, compliance checks, and reporting by analyzing client data with AI and presenting insights through dashboards and reports accessed via subscription. It differentiates itself with an integrated AI/BI suite focused on revenue and regulatory tasks for wealth managers, backed by recognition as a top WealthTech company. Its goal is to help wealth firms operate more efficiently, improve client experiences, and grow by simplifying complex revenue and compliance tasks with cloud-based software.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$51.7M
Headquarters
Toronto, Canada
Founded
1995
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Ascentix and PureFacts announce strategic partnership to transform revenue optimization for Wealth enterprises. Oct 08, 2026, 06:00 ET Firms to collaborate closely to help wealth management enterprises optimize new and existing fee revenue to unlock opportunities for accelerated organic growth NEW YORK, Oct. 8, 2026 /PRNewswire/ - Ascentix Partners ("Ascentix"), a leading strategy consultancy focused on driving wealth management enterprise growth, and PureFacts Financial Solutions (PureFacts), a leading provider of revenue management software, today announced a strategic partnership where the two firms will combine their expertise and vision to redefine revenue optimization for wealth management firms. Together, Ascentix and PureFacts will deliver a powerful combination of technology, advisory support and private equity expertise. PureFacts' tools and Ascentix's insights will enable enterprises across the wealth management space to maximize transparency, efficiency and growth across fees, billing, compensation and practice management. "There is ever-increasing demand from private equity sponsors for their RIA portfolio companies to achieve aggressive growth targets," said Larry Roth, Founder & Managing Partner of Ascentix. "Historically, solutions for addressing these growth expectations have been restricted to a combination of asset growth, cost cutting and client acquisition." Roth continued, "PureFacts fundamentally transforms this picture by adding a new and powerful component to driving valuations: By considering revenue more holistically and finding overlooked or underutilized earning levers to pull." Fees & Billing, Advisor Compensation and Practice Management for Wealth Managers PureFacts helps wealth and asset management firms accelerate profitable organic growth by managing the revenue lifecycle as one connected process. Through the PureRevenue Platform and its Revenue Book of Record, firms can improve pricing discipline, ensure revenue reflects the value they deliver, reduce the revenue typically lost to fee billing inefficiencies and gain the intelligence to manage revenue performance with greater confidence. PureRevenue brings together three connected capabilities: Fees & Billing helps firms calculate, govern and capture complex fee revenue accurately, with zero tolerance for avoidable errors. Advisor Compensation aligns incentives with firm strategy, helping firms pay advisors accurately, reduce disputes and reinforce the behaviors that drive profitable growth. Practice Management gives advisors and leaders explainable intelligence across client value, loyalty, pricing, benchmarks and practice effectiveness, helping firms strengthen relationships, reduce unnecessary discounting and capture more revenue from the business already in the book. "Organic growth is the defining challenge in wealth and asset management today, and few understand it as deeply as Ascentix and PureFacts do together," said Pete Hess, President of PureFacts. "This partnership puts that understanding to work for the industry's leading firms by helping them improve pricing, capture more earned revenue, align advisor behavior and use trusted revenue intelligence to accelerate profitable growth. We're thrilled to work with Ascentix as one of the foremost experts on growth in the wealth management industry." About PureFacts PureFacts is the leader in the Revenue Performance Management category for wealth and asset management firms. The PureRevenue Platform helps organizations maximize revenue potential by connecting pricing, billing, compensation, advisor behavior and AI-powered intelligence within a single Revenue Book of Record. By transforming fragmented revenue processes into a coordinated growth system, firms gain greater visibility, stronger pricing discipline, improved revenue capture and more effective advisor alignment. The result is faster organic growth, improved profitability and increased enterprise value. For more than 25 years, PureFacts has helped leading financial institutions turn revenue from an operational process into a strategic advantage. For more information, please visit https://purefacts.com/. About Ascentix Partners Ascentix Partners is the leading strategy consultancy focused on driving growth for wealth management enterprises. Headquartered in New York City and with a significant presence in Los Angeles, Ascentix Partners delivers growth planning, M&A consulting, strategic relationship development and brand elevation to RIA enterprises, dual registrant firms, family offices, wealthtech platforms and private market solutions providers across the country. For more information, please visit https://www.ascentix.com/. Media Contacts Mitch Manning or Donald Cutler Haven Tower Group 424 317 4858 or 414 317 4864 [email protected] or [email protected] SOURCE Ascentix Partners
PureFacts Financial Solutions has partnered with WealthTechs to launch a data aggregation and ingestion capability for wealth and asset management firms. The Toronto-based company will license and embed WealthTechs' technology into its platform to improve data connectivity and validation across revenue management functions. The new capability aims to reduce manual data handling, accelerate implementation timelines, and improve data quality for fee billing, advisor compensation, and revenue analytics. PureFacts will deliver the service through its PureRevenue portfolio, maintaining customer relationships whilst WealthTechs' technology powers the underlying data layer. "Revenue Performance Management is only as strong as the data foundation beneath it," said Pete Hess, president of PureFacts. The partnership combines PureFacts' revenue management capabilities with WealthTechs' data integration technology to help firms identify revenue leakage and operational bottlenecks more effectively.
PureFacts Financial Solutions has appointed JJ Jeffries as chief revenue officer and Simona Barcau as chief customer officer as the revenue management platform provider scales operations. Jeffries, who joined PureFacts as chief customer officer in 2025, brings over 15 years of experience in client success and growth strategy. He will now lead sales, strategic partnerships and go-to-market execution. Barcau previously served as vice president of customer success at Auvik and held leadership roles at Cority, Varicent and IBM. The appointments reflect PureFacts' investment in strategic growth as wealth management, asset management and asset servicing firms seek integrated revenue management solutions. The company serves major investment industry firms across Canada, the USA and Europe with its PureRevenue Platform.
PureFacts and Innover Digital forge global partnership to redefine ai-powered transformation in financial services. TORONTO and ATLANTA, March 12, 2026 /PRNewswire/ - PureFacts Financial Solutions, a recognized leader in AI-driven revenue management and data analytics, and Innover Digital, a global player in digital transformation and intelligent automation, today announced a strategic partnership aimed at accelerating innovation in the financial services ecosystem worldwide. The collaboration brings together PureFacts' deep expertise in revenue management, fees and billing, compensation and insight generation for the investment industry with Innover's advanced capabilities in AI, analytics, and digital engineering. Together, the two companies will help financial institutions modernize the revenue lifecycle so they can reduce operational friction, strengthen compliance, improve transparency, and unlock new opportunities for growth. By combining trusted financial data with AI-powered intelligence, PureFacts and Innover will enable firms to make faster, more informed decisions and build a more scalable, resilient foundation for the future. "This partnership advances our vision for a smarter, more connected approach to revenue management," said Pete Hess, President, PureFacts. "PureFacts helps firms turn revenue operations into a strategic growth lever by bringing greater accuracy, transparency, and intelligence to the management of fees, compensation, and performance. Combined with Innover's digital innovation capabilities, we can help organizations modernize with confidence, harness AI responsibly, and create stronger business outcomes across the enterprise." Innover Digital, known for helping enterprises reimagine value through AI and automation, will collaborate with PureFacts to develop scalable, insight-driven solutions that integrate seamlessly into existing technology ecosystems. The collaboration will center on building predictive and generative AI capabilities that reshape how firms engage clients and manage wealth, alongside data modernization and cloud-native platforms that enhance agility, operational efficiency, and regulatory compliance. In addition, the joint initiatives will bring together integrated analytics and intelligent automation to deliver real-time business intelligence at scale, enabling organizations to make faster, more informed decisions and unlock sustained value across their digital operations. "Our partnership with PureFacts aligns perfectly with our mission to fuel digital velocity for enterprises," said Amit Gautam, Co-founder & CEO of Innover Digital. "Together, we're pioneering AI-first solutions that bridge the gap between technological innovation and strategic impact - helping financial and technology leaders embrace the future confidently." As part of their global go-to-market initiative, PureFacts and Innover will target North America, and Europe to meet growing demand for high-performance, secure, and ethically designed AI solutions across the financial and technology sectors. About PureFacts Financial Solutions. Founded in 2010, PureFacts Financial Solutions is an award-winning global provider of revenue management solutions for the investment industry. Serving over 140 clients with a combined $10 trillion in assets under management, PureFacts' wealth-tech solutions are an integral part of the tech stack and services model for 6 out of the 10 largest and most recognizable wealth management firms across North America and Europe, helping grow revenue through better management of fees, compensation, and actionable, data-driven insights. Learn more at www.purefacts.com About Innover Digital. Innover is an award-winning AI-first engineering firm specializing in Digital Engineering, Process Engineering, and Experience Engineering. Its expertise across its engineering competencies are networked seamlessly to deliver comprehensive industry solutions - Experience Engineering defines visionary strategies, Digital Engineering brings them to life, and Process Engineering ensures flawless execution. Backed by deep technical expertise and business acumen, Knowledgenile has empowered over 65+ Fortune 1000 companies to accelerate growth and transformation. Headquartered in Alpharetta, Georgia, Innover operates multiple global delivery centers and boasts an integrated, state-of-the-art Center of Excellence for advanced technologies, sustaining innovation and driving measurable impact. To know more please visit: www.innoverdigital.com SOURCE Innover Digital
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