Vice President - Performance Media, Retail

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Performance Media Vice President is responsible for driving thought leadership and shaping holistic Performance Marketing investments to drive client’s business. The Vice President will partner with clients to address Programmatic, Paid Social, and Retail/Ecommerce media landscape opportunities and bring forth new opportunities for growth. Proven excellence and experience in online retail digital media required. A background in shopper marketing and in-depth knowledge of retailer landscape is a plus. You will be accountable for working with the team to ensure performance is hitting stated revenue, sales, and online goals, and will be key stakeholder for the client and team.  

The ideal candidate brings deep expertise across our key media channels (programmatic, social, Retail), understands marketplace dynamics, and can bridge the gap between channels to improve value, efficiency, and innovation.

Responsibilities

• Lead Unified Investment Strategy:
  • Develop and implement a cohesive media investment approach that spans programmatic, Paid social, Retail/Ecommerce. 
  • Responsible for ongoing thought leadership and opportunities that will drive client business results
  • Works closely with key retail partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that particular retailer
  • Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Break Down Channel Silos:
  • Champion a connected Performance attitude across internal teams and external partners, ensuring collaboration and consistency across media types.
• Drive Marketplace Leadership:
  • Support senior-level relationships with media partners across programmatic, Social, and Retail, ensuring access to premium inventory, innovation opportunities, and first-to-market advantages.
• Client Partnership & Leadership:
  • Serve as a senior client contact for cross-channel investment strategy, providing guidance on budget allocation, optimization, and value creation.
  • Responsible for contributing and attending larger Business reviews (QBRs, Annual Planning, etc.)
  • Connected to inter-Publicis Groupe Commerce Practice, and responsible for distributing Groupe-level POVs, Industry materials, etc.
• Team Integration & Development:
  • Align and lead platform teams across digital fields, fostering a culture of cross-channel fluency and continuous learning.
  • Understanding of all relevant tools for reporting, analytics and competitive analysis
• Performance & Accountability:
  • Ensure investments are tied to business outcomes through rigorous stewardship, tracking, and reporting processes across all media.
  • Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals
  • Support in any new business pitches and related work as required

Qualifications

• 8-10+ years of progressive media investment experience in an agency or holding company environment
• Proven expertise in both digital (programmatic, paid social, digital video, display, retail/ commerce.
• • In-depth experience with Amazon and Walmart is a must
  • Knowledge of activation & optimization techniques across Retailer Media and ecommerce platforms a must
• Demonstrated success in leading cross-functional teams and managing multimillion-dollar investments
• Deep knowledge of the media marketplace and established relationships with major media partners
• Deep knowledge of ad serving platforms and online analytic solutions
• Knowledge of shopper media is a plus
• Strong leadership, negotiation, and communication skills
• Problem-solver with strong project management experience 
• Self-starter with ability to work independently and in a collaborative team setting 
• Excellent communication, diplomacy, and decision-making skills with the ability to think creatively 
• Experience managing and building client relationships 

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $146,490 - $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/16/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].  All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $146,490.00 - USD $210,420.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/26/2025.