Google

Runs Search and YouTube and builds Gemini AI

Strategy and Operations Senior Associate - Retail Performance

Sales OperationsPosted on Nov 10

Full-time

About the Job

Requirements

A bachelor's degree or equivalent practical experience is required.
Four years of experience in management consulting, sales operations, business strategy, or a corporate advisory role is required.
Experience with retail or search advertising products, digital shopping strategy, or the broader media ecosystem is preferred.
Experience with performance-focused or retail advertisers evolving, selling, or competing against retail offerings at major platforms is preferred.
Understanding of the evolution of shopping products, omnichannel and local ad offerings, and technical expertise in tagging, feeds, and measurement solutions is preferred.
Ability to communicate with retail advertisers or partners to help maximize the Google Shopping and Search product suite is preferred.
Ability to build and activate customer segmentations and lead lists, and drive operational excellence is preferred.
Ability to establish scaled processes to support the growth of new product offerings is preferred.

Responsibilities

Develop go-to-market strategy across the Americas, accounting for market-specific nuances and effectively capturing social, search, and shopping budgets.
Oversee the sales pipeline and ensure operations are scaled to grow new product offerings.
Partner on scaling excellence in retail and shopping strategy and apply best practices to ensure offerings meet standards.
Activate ALCS sales by driving retail and shopping messaging, creating ways to activate customers, and establishing a Retail/Commerce Campfire and community cadence.
Work with performance specialists and sales teams on best practices for feed health and tagging (NVR) to measure and attribute omnichannel solutions across the product portfolio.
Support Search go-to-market business growth across the region through product, tool, and program best-practice development and adoption.
Work closely with retail performance specialists and global product solutions teams to help customers succeed with omnichannel and online-to-offline products.
Serve as the go-to expert on omnichannel and online-to-offline products for ALCS sales, activating local ads, omnichannel, and New Customer Acquisition products.

Develop GTM strategy and work across all markets in the Americas ensuring our strategy accounts for "nuance by market" while capturing social, search and shopping budgets effectively.
Oversee sales pipeline and ensure we have a scaled operation to grow new product offerings.
Partner on scaling the excellence around our Retail and Shopping strategy and apply best practices to ensure offerings are up to par.
Activate ALCS sales, driving retail/shopping messaging and creating different ways to activate customers, establish a "Retail/Commerce Campfire" and community cadence.
Work with Performance specialists and sales teams to ensure best practices on feed health and tagging (NVR) to measure and attribute omnichannel solutions across our product portfolio.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications:

Experience with Retail or Search advertising products, digital shopping strategy, or the broader media ecosystem.
Experience with performance-focused or retail advertisers evolving, selling or competing against retail offerings at major platforms.
Understanding the evolution of our shopping products, omnichannel and local ad offerings, and technical expertise in tagging, feeds and measurement solutions.
Ability to communicate with retail advertisers/partners to help maximize the Google Shopping and Search product suite.
Ability to build and activate customer segmentations, lead lists and drive operational excellence.
Ability to establish scaled processes to support growth of new product offerings.

The Go-to-Market Operations (GTM) team ensures that Google's complex and ever-evolving ads business runs smoothly. We are instrumental in setting the go-to-market strategy and guiding flawless execution and operations against the strategy. We stay focused on aligning the highest-level company priorities with strong day-to-day operations, while also helping to evolve early stage ideas into future-growth initiatives. We have teams embedded in each of the major Ads business areas, and global teams that work across the business areas. Team members are self-starters, analytical and strategic with a pragmatic sense of how to get things done.

This role sits within the Product GTM Team, tasked with accelerating LCS Search+ business growth across the region via the development and adoption of products, tools, and program best practices. As the AMER Search Go To Market Retail Performance Lead, you will go deep with our Retail Customers on omnichannel, NCA, Online to Offline and Customer Lifecycle Products.

You will work closely with the Retail Performance Specialist Organization and our Global Product Solutions teams to help ensure our customers are set up for success with our Omnichannel and Online to Offline suite of products. You will be the go-to expert on Omni and O2O products for ALCS sales, tasked with activating local ads, omnichannel, and New Customer Acquisition products.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Canada: $126000 - $129000 (CAD) + 15% bonus target + equity + benefits
US: $124000 - $177000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles/San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco/Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

This posting is for an existing vacancy. Google utilizes AI tools to assist in assessing candidates in our hiring processes.

Please submit your resume in English - we can only consider applications submitted in this language.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; São Paulo, Brazil; Toronto, ON, Canada; Atlanta, GA, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Francisco, CA, USA.

Bachelor's degree or equivalent practical experience.
4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

About the Company

Google

Runs Search and YouTube and builds Gemini AI

Google runs the world's most used search engine and free services such as YouTube, Android, and Gmail, and it builds the Gemini AI models that work inside them. In 2017, its researchers invented the transformer, the neural network design behind ChatGPT and most other AI chatbots. People use these services without paying, and Google earns most of its money from ads placed beside search results and YouTube videos. Businesses rent computing power and Gemini models through Google Cloud, and Google also sells subscriptions and Pixel phones. Larry Page and Sergey Brin founded Google in 1998 as Stanford PhD students; it is based in Mountain View, California, United States, and is the main business of parent company Alphabet.

Company size: 10,001+
Company stage: IPO
Headquarters: Mountain View, CA
Founded: 1998

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