Director of Brand & Integrated Marketing

To maintain a strong connection with our members and local communities and better understand their unique needs, we are currently considering applications from candidates residing in Oregon and Washington for all open positions. We appreciate your understanding as we focus our hiring efforts in these specific regions. And, we encourage all qualified candidates from these states to apply, as we look forward to learning more about your unique skills and experience!

• Owns Peak's brand foundations: positioning, messaging architecture, voice, and visual and verbal standards across every member touchpoint.
   
• Sets creative direction for all brand and campaign work, including work executed by agency and vendor partners. 
   
• Leads integrated campaigns end to end: planning, briefing, creative and content development, launch, and post campaign readout. 
   
• Writes and approves the briefs that drive creative, content, PR, and branch activation. 
   
• Owns the quarterly campaign calendar with the Director of Growth Marketing and runs each quarter from kickoff through readout. 
   
• Partners with Product to bring new products, rates, and offers to market, translating value propositions into audience, message, and campaign plans. 
   
• Supplies creative options to the Director of Growth Marketing and performance partners for testing and optimization. 
   
• Owns and allocates the brand and creative production budget. 
   
• Builds clear ways of working with product, retail/branch, community, growth, insights, and finance for highly cross functional launches and campaigns. 
   
• Sets ownership and makes resource decisions when priorities collide. 
   
• Brings campaigns through senior leadership review ready for approval. 
   
• Defines how Peak measures brand health and creative performance, in partnership with insights and growth, and uses what each campaign teaches to sharpen the next brief. 
   
• Ensures all brand and campaign work meets credit union advertising and lending compliance requirements (for example UDAAP, Reg DD, Reg Z, and NCUA advertising rules). 
   
• Leads and develops a team of direct reports across creative services, video and content, and branch experience, plus PR and creative agency partners; sets goals, coaches, and raises the bar on the work. 
   
• All other duties as assigned. 

• Strong brand and creative judgment; recognizes great work and makes good work better.
   
• Writes briefs that energize creative teams and summaries executives can approve quickly. 
   
• Integrated campaign planning across paid, owned, earned, and branch channels. 
   
• Digital and performance fluency sufficient to connect brand and creative to business results, including upper versus lower funnel measurement. 
   
• Makes quick priority and resource decisions and keeps work moving. 
   
• Strong project management; runs multiple campaigns simultaneously. 
   
• Working knowledge of credit-union advertising and lending compliance requirements. 
   
• Experience managing creative, PR, and production agency partners preferred. 
   
• Experience leading a rebrand, merger integration, or other brand building moment preferred. 

Peak Credit Union participates in E-Verify. We use E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States.

For more information on E-Verify, please click here: E-Verify Participation Poster English and Spanish

For more information on Right to Work, please click here: Right to Work

For more information on the Fair Chance Act, please click here: Fair Chance Act

Peak Credit Union is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email [email protected].

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected]. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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When you apply to a job on this site, the personal data contained in your application will be collected by Peak Credit Union. Your personal data will be processed for the purposes of managing the Credit Union’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under state and federal law. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by the Credit Union to help manage its recruitment and hiring process. Your personal data will be retained by the Credit Union as long as the Credit Union determines it is necessary to evaluate your application for employment and as required under applicable state and federal law. Greenhouse is under contractual obligation to keep such information confidential, and the Credit Union’s privacy practices comply with all applicable state and federal laws.