Full-Time
Client Partner
Posted on 8/15/2024
Sharethrough
51-200 employees
Digital advertising solutions for enhanced engagement
Compensation Overview
$100k - $115kAnnually
Mid, Senior
New York, NY, USA
Hybrid position in New York, NY.
- Passionate about Sales: Eager to dive into a sales-focused role and make a significant impact.
- Highly Organized: Excellent organizational skills to manage multiple client relationships and strategic initiatives.
- Strategic Thinker: Ability to develop and execute advertising campaigns aligned with client objectives and market trends.
- Proactive Learner: Keen to learn about client management, sales processes, and industry best practices.
- Data-Driven: Provide actionable insights and recommendations based on market data.
- Agency Experience (Plus): Previous experience in an agency setting and valuable connections are highly advantageous.
- Build and maintain strong client relationships by understanding their business goals, needs, and challenges
- Collaborate with clients to develop and execute advertising campaigns aligned with their objectives, target audience, and market trends
- Provide data-driven insights and recommendations to clients, keeping their campaigns competitive and effective
- Client prospecting and outreach to drive New Business opportunities
- Identify and propose upsell opportunities throughout the campaign lifecycle to maximize revenue
- Develop and implement client retention and growth strategies through comprehensive YOY analysis and proactive engagement
- Tailor custom offerings and RFPs/RFIs to meet specific buyer needs
- Drive renewals and incremental revenue by highlighting key campaign achievements and optimizing offerings.
- Act as the quarterback, coordinating between Sales, DSP Commercial, Partnerships and internal teams to ensure seamless campaign execution
- Develop materials and presentations for C-Level decision-makers to deepen and expand partnerships
Sharethrough specializes in digital advertising solutions, focusing on native ads that blend seamlessly with the websites they appear on. Their products include native display, native video, and enhanced display ads, which are designed to improve user engagement and ad performance. Sharethrough's technology uses Dynamic Ad Templates to adapt ad content to match the look of the host site, making ads less intrusive and more appealing to users. This approach helps publishers monetize their content effectively while providing advertisers with higher engagement rates and better performance metrics. Sharethrough differentiates itself from competitors by achieving a significantly higher click-through rate and impressive market performance, with 40 billion impressions per month and a 3x year-over-year growth rate. The company's goal is to enhance the effectiveness of online advertising by creating ads that feel like a natural part of the user experience.
Company Size
51-200
Company Stage
Series D
Total Funding
$27.2M
Headquarters
San Francisco, California
Founded
2008
Simplify's Take
What believers are saying
- Sharethrough's merger with Equativ boosts its net recurring revenue above $200 million.
- The Net Zero Publisher Program positions Sharethrough as a leader in sustainable advertising.
- Direct integration with Adform increases media buying power and ad performance.
What critics are saying
- Integration challenges from the Equativ merger may disrupt operations and client relationships.
- Focus on sustainability initiatives may divert resources from core business operations.
- Reliance on partners for carbon data poses risks if data is inaccurate or delayed.
What makes Sharethrough unique
- Sharethrough offers a unique blend of native and enhanced ad formats.
- The company pioneered the native advertising movement, enhancing user engagement.
- Sharethrough's Dynamic Ad Templates adapt ads to match host website aesthetics.
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Benefits
Generous group health insurance plan
Stock options
16 days of vacation per year, which increases with seniority at the company
Offices closed during the holidays
Wellness allocation of $840 per year
In-house training programs
Continuing education & training
Very active social committee & free online sports classes
Pairing with a buddy for your first 6 months
Advantageous referral program
Work from home & flexible hours
Company News
To validate these promising results, Sharethrough partnered with TVision, utilizing their advanced eye-tracking technology to analyze viewer behavior in real-world environments.
Deal comes two-and-a-half years after Sharethrough scrapped TSX IPO plans
Prior to this merger, Sharethrough had raised $39 million in funding.
The combined companies will have a net recurring revenue of above $200 million.
Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say.