Full-Time

Director – Creator Management

VIP/Celebrity

Confirmed live in the last 24 hours

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

Data & Analytics
AI & Machine Learning

Compensation Overview

$130k - $170kAnnually

Senior, Expert

Remote in USA

Preference for candidates located on the east coast.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • An established, deep and extensive network of VIP talent, celebrities, top tiers of influencers and managers/agents or Influencer contacts
  • Minimum of 7 years of experience working in a digital, advertising, or influencer marketing environment in the beauty or luxury space
  • Experience managing VIP partners at one time in a fast-paced environment
  • Expert negotiating skills and management of six figure Influencer campaign budgets
  • 3 years of management experience
  • Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
  • Direct experience with on-site Influencer activations
  • Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
  • Strong project management skills with impeccable attention to detail
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
  • Strong organizational skills and attention to details, while juggling multiple projects and timelines
  • Basic knowledge of paid social media practices in support of influencer campaigns
  • Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
  • Experience with Influencer and Social Media tools including but not limited to Traackr, Tagger
  • Bachelor’s degree or equivalent experience
Responsibilities
  • Lead the project management of key brand campaigns with VIP and Celebrity talent
  • Be accountable for the overall success of the VIP and Celebrity influencer relationships on your dedicated brand
  • Build and execute key influencer campaigns with VIP and Celebrity influencers
  • Maintain close relationships with key talent and agencies in the space
  • Manage a team of creator management in their execution and delivery of successful brand influencer programming
  • Liaise between the creator management team and other key internal groups on the brand (account management, strategy/analytics, creative, operations) to ensure client needs are being met
  • Liaise with the brand contracts regarding VIP and Celebrity Influencer workstreams from development to successful completion
  • Participate in internal casting sessions / brainstorming sessions
  • Manage talent recommendation and vetting process
  • Conduct outreach to Influencers and their representation (agents, managers, publicists, etc.)
  • Participate in the negotiation of the partnership through to Formal Offer and Long-form Agreements on behalf of brand
  • Manage content creators –hosting briefing calls, managing them/content capture on site, facilitating client approvals and getting content live
  • Participate in campaign management & coordinating logistics
  • Manage influencer feedback and approval process at various stages of content development
  • Organize all submitted content for team and brand reviews
  • Supervise and ensure all campaign content is being captured as needed
  • Supervise influencers and their branded content for quality control once live
  • Work closely in partnership with the analytics and data team, consistently mining data for opportunities to improve a campaign’s performance
  • Provide administrative support such as facilitating payment, adhering to data governance processes, and organization of files and data per agency process
  • Support in the development of post-campaign reporting
  • Develop and maintain relationships with the brand’s top talent and representation
  • Conceptualize new opportunities and initiatives with said talent, influencers and representation to amplify brand messaging and engagement

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Unlike many competitors, Influential focuses on providing a comprehensive suite of services, including campaign strategy, influencer matching, and performance analytics, tailored for large enterprises such as Fortune 500 companies. The goal of Influential is to enhance marketing strategies through effective influencer partnerships, making campaigns more efficient and impactful.

Company Stage

N/A

Total Funding

$48.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-4%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
  • AI tools enable scalable, cost-effective content creation for influencers.
  • Partnership with UniComm Media Group expands reach to Hispanic audiences.

What critics are saying

  • Publicis acquisition may shift company culture, affecting client relationships.
  • AI-generated content could disrupt traditional influencer marketing models.
  • Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

What makes Influential unique

  • Influential leverages AI to match brands with over 3.5 million influencers.
  • The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
  • Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

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Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off