Influential is looking for an experienced Director to join our Creator Management team. This role will lead VIP and Celebrity talent relations for a key client in the beauty industry. This role will be accountable for the overall
success of VIP and Celebrity influencer work one of Influential’s largest accounts.

The Director works closely with our Client Solutions, Creative and Creator teams and is responsible for building and maintaining key top relationships with the influencer community.

What You’ll Do:

• Lead the project management of key brand campaigns with VIP and Celebrity talent
• Be accountable for the overall success of the VIP and Celebrity influencer relationships on your dedicated brand
• Build and execute key influencer campaigns with VIP and Celebrity influencers
• Maintain close relationships with key talent and agencies in the space
• Manage a team of creator management in their execution and delivery of successful brand influencer programming
• Liaise between the creator management team and other key internal groups on the brand (account management, strategy/analytics, creative, operations) to ensure client needs are being met
• Liaise with the brand contracts regarding VIP and Celebrity Influencer workstreams from development to successful completion

Talent Procurement:

• Participate in internal casting sessions / brainstorming sessions
• Manage talent recommendation and vetting process
• Conduct outreach to Influencers and their representation (agents, managers, publicists, etc.)
• Participate in the negotiation of the partnership through to Formal Offer and Long-form Agreements on behalf of brand

Campaign Execution & Management:

• Manage content creators –hosting briefing calls, managing them/content capture on site, facilitating client approvals and getting content live
• Participate in campaign management & coordinating logistics
• Manage influencer feedback and approval process at various stages of content development
• Organize all submitted content for team and brand reviews
• Supervise and ensure all campaign content is being captured as needed
• Supervise influencers and their branded content for quality control once live
• Work closely in partnership with the analytics and data team, consistently mining data for opportunities to improve a campaign’s performance.
• Provide administrative support such as facilitating payment, adhering to data governance processes, and organization of files and data per agency process
• Support in the development of post-campaign reporting

VIP/Celeb Relationship Building:

• Develop and maintain relationships with the brand’s top talent and representation
• Conceptualize new opportunities and initiatives with said talent, influencers and representation to amplify brand messaging and engagement.

Being a Director, Campaign Management requires:

• An established, deep and extensive network of VIP talent, celebrities, top tiers of influencers and managers/agents or Influencer contacts
• Minimum of 7 years of experience working in a digital, advertising, or influencer marketing environment in the beauty or luxury space
• Experience managing VIP partners at one time in a fast-paced environment
• Expert negotiating skills and management of six figure Influencer campaign budgets
• 3 years of management experience
• Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
• You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
• Direct experience with on-site Influencer activations
• Knowledge of offline and online space, with a strong understanding of the relationship between brand, media, and consumer
• Strong project management skills with impeccable attention to detail
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Strong organizational skills and attention to details, while juggling multiple projects and timelines
• Basic knowledge of paid social media practices in support of influencer campaigns
• Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more
• Experience with Influencer and Social Media tools including but not limited to Traackr, Tagger
• Bachelor’s degree or equivalent experience
• Physically located within commuting distance of NYC

Salary range:

$130,000 - $170,000