Full-Time

Marketing Associate

Confirmed live in the last 24 hours

Harbinger Motors

Harbinger Motors

201-500 employees

Electric vehicle manufacturer for commercial use

Robotics & Automation
Automotive & Transportation

Compensation Overview

$80k - $100kAnnually

Junior, Mid

Westminster, CA, USA

Category
Brand & Creative Marketing
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Communications
Figma
Social Media
SEO
Canva
Marketing
Graphic Design
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Communications, Business Administration, Graphic Design, or related field
  • 2 - 4 years of experience in marketing, events, social media coordination, or a related role.
  • Strong written and verbal communication skills, including proven copywriting abilities.
  • Proficient in Google Workspace and familiar with marketing tools (e.g., Canva, Figma, Adobe Suite, CapCut, Sprout Social)
  • Knowledge of social media platforms and trends
  • Familiarity with AI tools for content generation, SEO optimization, or other relevant tasks
  • Creative mindset with an eye for visual content
  • Ability to analyze data and optimize strategies
  • Excellent organizational and time management skills, with the ability to effectively manage multiple projects and prioritize tasks.
  • Ability to work independently and as part of a global team
  • Detail-oriented, proactive, and eager to learn
Responsibilities
  • Conduct market and content research to identify trends and opportunities
  • Create engaging content, including still images, videos, and graphics for marketing campaigns, leveraging strong copywriting skills to develop compelling and persuasive messaging
  • Manage and continuously develop company brand collateral, logos, marks, swag designs and the like.
  • Develop visuals that effectively communicate product features, benefits, and brand identity while adhering to brand guidelines
  • Assist in developing and implementing social media strategies across platforms (LinkedIn, Twitter, Instagram and Facebook)
  • Plan, execute, and manage content for social media campaigns, including copywriting, photo/video creation and editing, scheduling, and publishing
  • Monitor social media trends, analytics, and mentions to optimize campaign performance and make data-driven decisions
  • Identify and engage with clients, influencers, and potential brand partners
  • Analyze content performance and incorporate insights into future strategies
  • Collaborate with cross-functional teams (HR, Engineering, Supply Chain, Legal, etc.) on campaign development, messaging, approvals, and goals
  • Coordinate with dealers and external partners on developing and distributing marketing materials and retail packaging
  • Contribute creative input during brainstorming sessions and marketing strategy discussions

Harbinger Motors manufactures electric vehicles specifically for the commercial sector, targeting businesses that need vehicles for delivery, public transportation, and logistics. Their unique chassis design enhances the driver's experience, safety, and productivity, making their vehicles user-friendly and efficient. The vehicles are equipped with features that prepare them for autonomous driving, including drive-by-wire steering, and they prioritize ergonomics with a low floor height for driver comfort. Unlike many competitors, Harbinger Motors employs a data-driven approach, collecting information to better understand customer needs and improve their products and services. The company's goal is to transform the commercial vehicle industry by focusing on the needs of drivers and providing tailored solutions.

Company Stage

Seed

Total Funding

$71M

Headquarters

Gardena, California

Founded

2021

Growth & Insights
Headcount

6 month growth

27%

1 year growth

92%

2 year growth

289%
Simplify Jobs

Simplify's Take

What believers are saying

  • Harbinger secured $400M in pre-orders, indicating strong market demand and customer trust.
  • The company raised $73M in Series A funding, supporting manufacturing and commercialization efforts.
  • Growing demand for medium-duty EVs aligns with Harbinger's market focus and product offerings.

What critics are saying

  • Increased competition from new entrants like ZM Trucks in the US market.
  • Over-reliance on large customers like THOR Industries and Bimbo Bakeries USA.
  • Rapid expansion may lead to operational challenges and quality control issues.

What makes Harbinger Motors unique

  • Harbinger offers a unique EV platform with zero acquisition premium for commercial vehicles.
  • The company focuses on driver experience, safety, and productivity with ergonomic designs.
  • Harbinger's vehicles are autonomous-ready, featuring drive-by-wire steering for future adaptability.

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