Full-Time

Specialist

Creator Partnerships

Posted on 8/2/2024

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

Data & Analytics
AI & Machine Learning

Compensation Overview

$70k - $80kAnnually

Mid

Remote in USA

Remote position with a preference for candidates on the East Coast.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Social Media
Data Analysis
Requirements
  • Bachelor’s Degree from an accredited university
  • 3+ years of relevant experience
  • Extensive knowledge of luxury markets, including national and international markets (beyond NYC and/or LA)
  • Sourcing experience that extends beyond social; you’re comfortable sourcing luxury talent across all verticals
  • Strong writing skills with the ability to compose client-facing collateral
  • You can navigate the nuances of a diverse portfolio of luxury clients across Beauty, CPG, Fashion, Hospitality, Lifestyle, and Travel
  • Deep knowledge of all major social platforms (Facebook, Instagram, Pinterest, TikTok, Snap, Twitter, YouTube) with relevant contacts from each platform
  • Ninja-like skills when it comes to time management, organization, and prioritization while working against tight client deadlines
  • An entrepreneurial spirit who also thinks outside their job responsibilities and can function effectively in a team environment or independently
Responsibilities
  • Own the creator sourcing process and become our resident luxury expert on Influential’s top luxury hospitality account
  • Strategically identify luxury talent for campaigns in a way that maximizes ROI and achieves brand/client KPIs
  • Leverage data and insights to successfully position recommended talent to clients
  • Continue to build relationships with talent and talent managers/agents in the industry; attend industry events and meetings to keep up with current trends of the creator landscape
  • Expand our current pipeline of luxury content creators, identifying the potential for new talent as well as maintaining strong relationships with established talent
  • Lead creator discussion across relevant teams; effectively communicate creator needs and recommendations between Account Management, Campaign Management, Creative, Strategy, and Sales

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Unlike many competitors, Influential focuses on providing a comprehensive suite of services, including campaign strategy, influencer matching, and performance analytics, tailored for large enterprises such as Fortune 500 companies. The goal of Influential is to enhance marketing strategies through effective influencer partnerships, ensuring that campaigns are both impactful and measurable.

Company Stage

N/A

Total Funding

$48.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

16%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
  • AI tools enable scalable, cost-effective content creation for influencers.
  • Partnership with UniComm Media Group expands reach to Hispanic audiences.

What critics are saying

  • Publicis acquisition may shift company culture, affecting client relationships.
  • AI-generated content could disrupt traditional influencer marketing models.
  • Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

What makes Influential unique

  • Influential leverages AI to match brands with over 3.5 million influencers.
  • The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
  • Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

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