Full-Time
Updated on 3/14/2025
Provides marketing analytics and consulting services
No salary listed
Senior
Miami, FL, USA
Hybrid role; specific in-office days not mentioned.
Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. The company specializes in marketing analytics and offers a range of services that extend beyond traditional marketing mix modeling to include Commercial Analytics, which helps clients gain a comprehensive perspective for future decision-making. Their services are delivered through a combination of consulting and software solutions, with revenue generated from service fees and software subscriptions. By utilizing advanced analytics, Analytic Partners enables clients to enhance their marketing efficiency, boost revenue performance, and achieve a strong return on investment. What sets Analytic Partners apart from competitors is its focus on collaboration and a commitment to customer success, ensuring that clients receive tailored support to meet their specific needs.
Company Size
201-500
Company Stage
Private
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
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Hybrid Work Options
Professional Development Budget
MIAMI, Feb. 27, 2025 /PRNewswire/ - Analytic Partners, a global leader in Commercial Analytics, proudly announces an exclusive strategic partnership with the Association of National Advertisers (ANA).
Analytic Partners locks in for 2025 with Analyx acquisition.
MIAMI, Jan. 9, 2025 /PRNewswire/ -- Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners' penetration in Europe and adds significant analytics and software development talent.The acquisition of Analyx expands Analytic Partners' ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx's impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners' presence in Europe."Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective
A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance. MIAMI, Dec. 3, 2024 /PRNewswire/ -- The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite leaders navigating an increasingly complex MMM landscape. It provides primary use cases, as well as must have, standard and optional capabilities. Gartner's report highlights the importance of MMM: "Marketing budgets feature large and discretionary expenditures, most notably in advertising, which are especially difficult to measure. CMOs can employ MMM solutions to illuminate the relationships between investments and outcomes, and to map out pathways to improved efficiency and effectiveness."
MIAMI, Nov. 26, 2024 /PRNewswire/ - Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in the inaugural Gartner(R) Magic Quadrantâ"¢ for Marketing Mix Modeling (MMM) Solutions.