Senior Manager, Performance Marketing

Company Description

Ignite your ideas.

Operating in over 50 countries, including the USA, UK, MENA, Poland, Australia, and China, our team delivers groundbreaking media solutions tailored to diverse markets and audiences. Spark Foundry combines the agility and innovative spirit of a startup with the vast resources and expertise of Publicis Groupe.

Our end-to-end solutions span Data, Technology, Analytics & Insights, Content & Experiences, Performance Marketing, Investment, Commerce, and Strategy, ensuring that every client benefits from a seamless, integrated approach to their media needs.

We’re proud to have been voted ‘Media Agency of the Year’ at the KSA Smarties 2024, a testament to our commitment to excellence and innovation.

Our unique blend of entrepreneurial energy and comprehensive capabilities positions us as a leader in shaping the future of media.

Join Spark Foundry and become part of a team that turns bold ideas into action.

Overview

To oversee strategy, planning, execution, optimization and reporting of key Performance Media channels for the client. To ensure agency Performance Media output is best-in-class by adopting an always-on innovation mindset, partnering closely with key digital media partners and by gaining a deep understanding of your client's business vertical and objectives. To work closely with the Business Director/Lead of your account(s) ultimately ensuring high levels of client satisfaction across your given remit. 

You will be the face of Performance Media for your client and will be responsible and accountable for leading the execution team across channels such as SEM and Social. Serving as a key Performance Media stakeholder internally, you will be looked upon as one of a number of champions across your channel disciplines. 

Responsibilities

Technical & Product:

• Supervise media briefs and work closely with with Business Directors/Leads to ensure excellence in Performance Media planning.
• Ensure planning and execution excellence across Performance Media channels.
• Formulate account-specific product adoption, account optimization & growth plans.
• Ensure best in class reporting capability, ensuring for the robust client communication of Performance Media results. 

Business Acumen & Operational Efficiency:

• Gain a deep understanding of your client's business and vertical at large, understanding their key challenges & objectives and devise a Performance Media strategy that enables competitive advantage for your client.
• Understand the role of Performance Media in your client's media & marketing mix with the objective of heightening the value Performance Media is able to deliver for your client. 
• Lead all Performance Media strategy/planning client communications.
• End-to-end ownership and accountability for Performance Media team and output. 
• Responsible for the smooth operating of day-to-day workstreams, ensuring Performance Media execution teams are working efficiently and effectively. 
• Take ownership for nurturing & growing Performance Media talent.
•  Serve as champion for elevating Performance Media knowledge/capabilities across agency organization at large.

 Innovative & Analytical Mindset:

• Adopt an always-on innovation mindset, with a hunger for delivering competitive advantage for your client. 
• Work closely with key digital media partners ensuring collaboration on innovation.
• Collaborate with other relevant Publicis Groupe entities ensuring the leveraging of all Groupe capabilities in delivering best-in-class innovation.
• Possess an analytical mindset with the ability to make channel planning recommendations by understanding how data sets correlate with one another.
• Have a clear capability of understanding insights behind groups of facts and being able to communicate to client in clear & concise manner. 

People & Leadership:

• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers. 
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Able to provide constructive feedback to others in a timely manner.
• Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
• Empowers individuals to solve problems with full support when needed.
• Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.
• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
• Proactively and continuously work towards improving effective team working and collaboration.
• Able to handle complex messages and is able to convey issues to facilitate others' understanding. 
• Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.
• Capable of creating opportunities for others to grow and demonstrate their learning agility.
• Drives a culture of trust with peers, clients and other stakeholders.

Self:

• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
• Able to set high impact objectives and goes above and beyond to exceed performance.
• Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity, transparency and humbleness.
• Showcases resilience and maintains drive and a positive outlook when faced with challenges.
• Actively listens and is receptive to others' feedback on performance.
• Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned.
• An early identifier of change, able to proactively develop and share plans to seize opportunities.
• Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
• Able to listen to other people in a way that they feel understood, and is respectful of others.
• Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

Qualifications

• Minimum of 7 years experience in a digital media domain, preferably agency experience.
• Experience in being client facing either in a leading or supporting role.
• Excellent understanding of digital eco-system, with a deep understanding of ad platforms, technology and activation expertise.
• Experience in planning, strategy, managing and activating multichannel campaigns.
• BSc degree (or similar) in Marketing, Digital Technologies, Business Management, Business Administration, or relevant field.

Additional Information

R-2572P-2884