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Fivetran

Moves business data into cloud analytics systems

Enterprise Demand Generation Lead

Growth MarketingPosted on Nov 12
Full-timePhiladelphia, PA, USA

About the Job

Requirements

  • Deep, hands-on expertise in paid media and account-based marketing for enterprise buyers, including LinkedIn.
  • Experience in at least one of lifecycle marketing, customer marketing, or product marketing.
  • Experience running campaigns across multiple lifecycle stages targeting enterprise buying committees.
  • Proficiency in using large language model harnesses to automate marketing tasks and improve marketing performance.
  • Experience building and shipping agentic or automated workflows in production, including connecting application programming interfaces or Model Context Protocol servers, defining guardrails, and measuring impact.
  • Hands-on familiarity with customer relationship management data in Salesforce, advertising platform application programming interfaces, and signal tools.
  • Strong business judgment and the ability to constructively challenge senior stakeholders and build alignment around difficult tradeoffs.
  • Ability to communicate business outcomes, headwinds, and tailwinds.
  • Ability to lead through influence, galvanize support when a target is at risk, understand relevant metrics, and move between strategy and execution.

Responsibilities

  • Own the North America enterprise pipeline target, including lead generation, territory hydration, and the touchpoint and marketing-qualified lead volumes needed to support sales targets.
  • Execute account-specific programs to drive account engagement and lead generation, and monitor the funnel from touchpoints through qualified opportunities and pipeline.
  • Own key paid channels, including LinkedIn and Meta, to drive pipeline outcomes.
  • Build and operate an always-on, one-to-many account-based marketing engine for Enterprise accounts in North America, using agent-driven workflows to turn account signals into campaigns, creative, and landing pages with appropriate guardrails and human review.
  • Build agentic workflows using Claude or similar tools to create, launch, and optimize LinkedIn and Meta campaigns across target-account tiers.
  • Connect advertising platforms, Salesforce, and signal sources such as intent and technology-stack data so audiences and creative update without manual list uploads.
  • Run a weekly review loop to assess campaign performance and make improvements.
  • Work across lifecycle marketing, customer marketing, account-based marketing, product marketing, and regional teams to orchestrate integrated programs.
  • Partner with the Director of Global Demand and Regional Marketing and account-based marketing leaders to improve the demand operating model across North America.

Desired Qualifications

  • Familiarity with customer relationship management data in Salesforce, advertising platform application programming interfaces, and signal tools is a strong plus.

About the Company

Fivetran

Moves business data into cloud analytics systems

Fivetran moves data from business applications and databases into cloud analytics systems so data teams can work with reliable records instead of building pipelines by hand. Its ready-made connectors handle changes in source tables and software interfaces, reducing the maintenance needed to keep information up to date. Teams also use its transformation tools to turn raw records into datasets for reporting, operations and AI applications. Fivetran charges for usage, measuring the distinct records changed each month and the data models run, with plans for different security and operational needs. Founded in 2012, Fivetran is headquartered in Oakland, California.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$852.7M
Headquarters
Oakland, CA
Founded
2012

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