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Workana

Freelancer marketplace connecting clients with professionals

Digital Marketing and E-commerce Coordinator

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in MexicoNo salary listed

About the Job

Requirements

  • Experience in digital marketing and managing results-oriented campaigns.
  • Experience working with e-commerce and coordinating initiatives to drive online sales.
  • Experience leading or coordinating teams, organizing tasks, and following up on execution.
  • Ability to interpret metrics and use results to adjust strategies.
  • Knowledge of visual and written content to guide production and assess the quality of materials.
  • Communication and organizational skills to manage multiple brands and competing priorities.
  • Fluent spoken and written Spanish.
  • Availability to work full-time.

Responsibilities

  • Integrate marketing and e-commerce by coordinating campaigns, content, and the online store calendar, ensuring shared objectives and metrics across three brands.
  • Organize the work of a four-person team, set weekly priorities, assign responsibilities, and support team members' development.
  • Plan and monitor marketing initiatives from initial proposal through implementation and evaluation.
  • Coordinate production of banners, videos, manuals, and promotional materials aligned with each brand's identity and objectives.
  • Coordinate customer communications sent by SMS and email, ensuring clarity, consistency, and timeliness.
  • Coordinate the creation and updating of presentations, templates, and other institutional communication resources.
  • Develop hypotheses, organize tests, and measure results to identify growth opportunities.
  • Monitor campaign and digital sales indicators, identify deviations, and propose concrete improvements.

Desired Qualifications

  • Experience in telecommunications or with mobile virtual network operators.
  • Experience managing multiple brands.
  • Knowledge of email marketing, SMS campaigns, and conversion optimization.
  • Experience using digital analytics, campaign management, and task-planning tools.

About the Company

Workana

Freelancer marketplace connecting clients with professionals

Workana connects businesses with independent professionals in Latin America through a freelancer marketplace. Clients post projects and hire talent across fields like IT, design, marketing, and admin support, while freelancers create profiles, showcase skills, and bid on opportunities. The platform earns commissions on completed projects and uses an escrow system to securely hold client payments until the work is finished to the client's satisfaction. It differentiates itself by focusing on the Latin American market, using freelancer rankings and tiers, and growing through regional expansion and partnerships to simplify hiring remote talent with secure transactions.

Company size
5,001-10,000
Company stage
Series C
Total funding
$15.8M
Headquarters
Buenos Aires, Argentina
Founded
2012

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