Full-Time
Senior Manager
Retail Analytics
Mammoth Brands
1,001-5,000 employees
CPG brand incubator and omnichannel retailer
Compensation Overview
$118k - $150k/yr
H1B Sponsorship Available
Bentonville, AR, USA
In Person
Bachelor's
 Data & Analytics (1) |
|---|
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- A bachelor's degree and/or 7+ years in an analytical and strategic data-driven role is required; experience in consumer packaged goods and/or retail is a plus.
- Experience with syndicated data such as Circana or Nielsen is required.
- Passion for working with data and the ability to synthesize complex data from various sources are required.
- Fluency in core digital-shelf and retail-media metrics is required.
- Excellent written, verbal, and presentation communication skills are required.
- Proficiency in Microsoft Office Business Suite, including PowerPoint and Excel, and Google Workspace is required.
- Provide primary customer and internal analytic support for the Walmart business across personal care categories, including category, market, shopper, assortment, and digital or marketplace performance analysis.
- Develop and own the Walmart analytics and insights roadmap and vision to support channel strategy, including ad hoc retail reporting and analysis.
- Bridge retail and digital into one omnichannel view by connecting point-of-sale and syndicated performance with WMT.com and the third-party marketplace.
- Serve as the analytics bridge between Walmart's retail and digital businesses by connecting brick-and-mortar performance with WMT.com, the third-party marketplace, and retail media metrics.
- Own the Scintilla contract and relationship, including scoping capability needs, managing the commercial relationship, and partnering on budgeting and contracting decisions.
- Serve as the internal expert on Scintilla and drive adoption and depth of usage across Brand and Sales.
- Act as a strategic thought partner to sales managers.
- Interpret data, identify the implications and underlying causes, build data-driven presentations, diagnose impact to channel profit and loss, and drive action through weekly and monthly scorecards.
- Independently lead high-impact strategic analyses that uncover new revenue opportunities using category trends, competitive dynamics, shopper behaviors, purchase drivers, and digital or marketplace performance trends.
- Own the omnichannel, stock-keeping-unit-level scorecard by blending Scintilla organic and omnichannel performance with Walmart Connect or Skai paid performance.
- Serve as a retail and consumer packaged goods leader and data expert to peers, cross-functional teams, and external partners.
- Build repeatable processes, tools, and ways of working and identify opportunities to scale successful Walmart practices across other channels.
- Contribute to the team's analytical toolkit, including the use of artificial intelligence and automation.
- Mentor and coach analysts across the Retail Analytics team.
- Create and maintain cross-functional relationships with internal and external partners through understanding interdependencies, proactive communication, and project management.
- Experience with Walmart Scintilla Charter and Walmart's digital and marketplace ecosystem, including WMT.com, the third-party marketplace, and Walmart Connect, is strongly preferred.
- Direct Scintilla digital landscape and paid or organic funnel experience is preferred, including glance views, sessions, conversion rate, click-through rate, return on ad spend, total advertising cost of sales, and new-to-brand metrics.
- Comfort with modern business-intelligence tooling such as Omni, Looker, or similar is preferred.
Mammoth Brands builds and acquires direct-to-consumer consumer brands under a single platform. It grows brands through a direct-to-consumer model and then expands into omnichannel retail, using its Harry’s Labs incubation and M&A engine to create and scale brands while letting founders run their operations. The portfolio includes Harry’s (men’s grooming), Flamingo (women’s body care), Lume and Mando (deodorants), and Coterie (premium baby care), all supported by shared infrastructure and retail partnerships. The company aims to grow a large, multi-brand consumer platform and donates 1% of sales to nonprofit organizations, totaling over $20 million since 2013.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2012
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Simplify's Take
What believers are saying
- Coterie reached over $200 million net revenue in 2025, up nearly 60%.
- Mammoth reported $835 million revenue and nearly $100 million adjusted EBITDA in 2024.
- CNBC reported 2026 IPO talks, which can re-rate the business and recruit talent.
What critics are saying
- Gillette challenged Harry’s Plus claims in 2026, exposing Mammoth to ad disputes.
- Coterie’s $1 billion-plus acquisition price demands flawless integration and growth before 2027.
- An IPO slip or weak public-market reception could trap expansion capital and talent.
What makes Mammoth Brands unique
- Jeff Raider and Andy Katz-Mayfield built a repeatable DTC-to-retail scaling playbook.
- Mammoth Labs buys brands, then keeps founders autonomous and execution local.
- The portfolio spans grooming, deodorant, and diapers, reducing single-category dependence.
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Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Company News
Mammoth Brands, owner of Harry's razors, Lume Deodorant and Coterie diapers, is positioning itself to challenge consumer packaged goods giants like Procter & Gamble and Unilever. The company reported $835 million in revenue and nearly $100 million in adjusted EBITDA for 2024, with over 20% compound annual revenue growth over the prior five years. Co-CEOs Andy Katz-Mayfield and Jeff Raider, who founded Harry's in 2013, have built the company through acquisitions and innovation. Mammoth bought Lume in 2021 and Coterie in late 2025 for over $1 billion. Coterie surpassed $200 million in net revenue over the previous 12 months, up nearly 60% year-over-year. The company is considering an initial public offering as soon as the second half of this year. Mammoth's direct-to-consumer origins give it advantages in product innovation and customer focus that legacy brands struggle to match.
Aussie-owned U.S agency MIRIMAR launches new 'don't Mask It, Mando It' campaign for Mando. As part of its multi-year partnership, Mammoth has partnered with aussie-owned US agency MIRIMAR once again to develop a bold new brand platform for Mando, its men's deodorant brand. For decades, men settled for a category that rewarded inertia, not innovation - piling on scents to mask body odor in an endless cycle. Layer on top of that really generic and formulaic deodorant advertising. But research revealed that men were ready for something better: a real solution, not just a cover-up. The new brand platform "Don't Mask It, Mando It" puts problem-solving front and center - promising to fix, not just cover up, body odor. Powered by mandelic acid to target bacteria, Mando addresses the source of odor and gives men confidence that it's handled for good. The work speaks to men dissatisfied with their deodorant options, who want something that really works rather than simply keeps up the cycle of masking and avoidance. The campaign directed by Jasper Cable Alexander from Drool Productions spotlights Mando's anti-hero. He's the kind of guy who patches things up on the surface but never truly confronts the issue, letting B.O. linger a bit longer than he should, just trying to get by. Enter Mando Man: a hard-working hero who doesn't settle for cover-ups or half-measures. Through their interactions, our anti-hero comes to see there's another way - choosing to face problems head on, using the right tool for the job, and tackling life without compromise. At every touchpoint, the "Don't Mask It, Mando It" platform transforms product benefits into authentic storytelling. The campaign's anthem, performed by an up-and-coming folk music artist, doubles as both soundtrack and a central storytelling device, blending music and marketing to reinforce what sets Mando apart. Social, OOH and digital content extend the idea, celebrating real moments of sweat, work, and pride - built in collaboration with the Mando community and designed to disrupt the category with a new voice. Says Amy Calhoun Robb, CMO, Lume & Mando: "We created Mando for men who want to solve the real problem, not just cover it up. With this campaign, we're celebrating guys who fix - not mask - whatever life throws at them. It's time to expect more from your deodorant." Says Nick Morrissey, Executive Creative Director & Partner at MIRIMAR: "Men masking their issues is an extremely fun tension to play off. Even more so when you do it in the form of a deeply emotional country music song. And with a product solution that genuinely works!" Says Jasper Cable Alexander, Director From Drool Productions: "From day one, the Mirimar team led with creativity, and that spirit carried through as we built this weird, funny little world together. We treated it like a short film, shooting on film, building characters, and layering in tiny details - from the caravan's random trinkets to a bizarre chihuahua obsession - that brought it all to life. If nothing else, I've learned to always keep my armpits clean and fresh, because I've seen what happens when you don't." The campaign which launches today will air the rest of the year and into 2026. Client Team: Mando Co-Founder & Co-CEO, Mammoth: Jeffrey Raider CMO, Lume & Mando: Amy Calhoun Robb Agency: MIRIMAR Co-Founder, CCO: John McKelvey Co-Founder, CEO: Luke McKelvey Managing Director: Stephanie Thiel Executive Creative Director & Partner: Nick Morrissey Creative Director: Chris Cavalieri Chief Strategy Officer: Zach Foster Strategy Director: Chelsea St. Clair Group Account Director: Lauren LongHammer Account Director: Catherine Demmer / Lexie Hudson Group Executive Producer: Bill Berg Senior Producer: Chris Totzke Design: Ooft Studio Business Affairs: Hailstorm Senior Business Affairs Manager: Nikki Balekjian
Harry's owner acquires baby care brand Coterie. The deal adds to Mammoth Brand's growing portfolio of brands, which also includes Flamingo, Lume and Mando. Dive brief: * Mammoth Brands has acquired DTC baby care brand Coterie for an undisclosed amount, according to a press release. * In a statement, a source close to the deal told Retail Dive the transaction consists of a combination of up-front cash, stock and contingent consideration that could value Coterie at more than $1 billion. * Under terms of the agreement, which is expected to close by the end of the year, Coterie CEO Jess Frenchman Jacobs and President Grace Weingard will retain their roles under the new ownership. Coterie's executive team will also continue in their current positions, and the brand will operate independently from Mammoth. Dive insight: Mammoth Brands' acquisition of Coterie was led by its Mammoth Labs mergers and acquisitions division, and marks the company's second such deal since it purchased Lume in 2021. Since its launch in 2019, Coterie has sold more than 700 million diapers, with the majority being sold direct to consumer. Coterie had net sales in 2024 of over $200 million, reflecting 60% year-over-year growth. The U.S. baby diaper market is estimated to be over $7 billion, per Statista. "Our deep understanding of parents brings a distinct perspective to Mammoth, even as our work shares natural parallels with the personal care brands they've supported," Coterie's Frenchman Jacobs said in a statement. "Mammoth's belief in us validates not just our approach, but the potential of the entire baby category." Under Mammoth's direction, Coterie is looking to scale the business and expand its product portfolio. Coterie currently sells on its website, as well as through partnerships with Wegmans, Whole Foods, Erewhon, Babylist.com, PotteryBarnKids.com and Amazon. "We see the tremendous impact Coterie has had on parents' lives, and believe the opportunity ahead of them is massive," Andy Katz-Mayfield, co-founder and co-CEO of Mammoth Brands, said in a statement. "By combining Coterie's beloved brand and products with Mammoth Brands' capabilities and infrastructure, we're partnering to redefine the diaper category and accelerate Coterie's growth to be the leading modern baby care brand." Harry's Inc. rebranded to Mammoth Brands earlier this year to better reflect its goals to acquire more like-minded brands. Other brands in the company's portfolio include Flamingo, Lume and Mando. "We chose the name Mammoth because it reflects the breadth and scale of the business we've been building, and our vision for the future," Katz-Mayfield said in April in a statement.
Mammoth Brands — the modern CPG company behind Harry’s, Flamingo, Lume, and Mando — has signed a definitive agreement to acquire Coterie, the rapidly growing...