Lifecycle Marketing Specialist

About Removery

Join us at Removery - the global leader in laser tattoo removal. We aim to normalize tattoo removal and empower people to feel comfortable in their skin. We provide the highest quality of service and care at every stage of our clients’ removal or fading journeys.  

Removery was formed in 2019 through a merge of the four leading tattoo removal brands. Now, with more than 160 studios located in the United States, Canada, and Australia, and over two million successful treatments to date – we have raised the standard for the entire industry.  

Using best-in-class innovative PicoWay® laser technology, we ensure safe and effective tattoo removal. The foundation is in place continue growing globally, as we are committed to making tattoo removal safe and accessible to as many people as we can. 

Position Overview 
 
The Lifecycle Marketing Specialist will play a key role in driving customer engagement, retention, and revenue throughout the entire customer journey. Partnering closely with the broader Marketing team and our call center, this role is responsible for executing personalized, data-driven campaigns, managing, and optimizing automated life-cycle journeys, and continuously improving performance across all stages from acquisition through loyalty. This is an exciting opportunity for an analytical, growth-oriented marketer to deepen their expertise in lifecycle marketing while making a measurable impact on customer experience and business outcomes. 

 
Key Responsibilities: 
 
Lifecycle Program Execution 

• Builds and deploys lifecycle marketing programs across email, push, SMS, and in-app touchpoints throughout the client journey  

• Owns day-to-day program operations across lifecycle stages: welcome, onboarding, engagement, retention, win-back, and advocacy ensuring timely, accurate deployment  

• Owns end-to-end onboarding programs ensuring new customers receive timely communications that drive early engagement  

• Manages post-treatment follow-up sequences, coordinating send timing, content accuracy, and personalization  

• Drives customer advocacy and referral program success by owning communication workflows, monitoring participation, and creating a seamless experience for advocates 

• Partners with Call Center sales leaders to create customized journeys for new client acquisition and re-engaging leads once in lifecycle journey.  

• Partners with Product-Tech owners to continuously evolve lifecycle program through automations, tech integrations and evaluating new platforms to build lifecycle touch points across Removery’s customer base. 

Email & SMS Marketing 

• Executes QA email and SMS campaigns in Salesforce Marketing Cloud, ensuring accurate audience targeting, correct send logic, and on-time delivery 

• Manages and refines automated customer journey workflows including triggers, wait steps, and branching logic  

• Implements segmentation strategies using behavioral, demographic, and engagement data to deliver personalized, relevant content at scale  

• Designs, executes, and analyzes A/B tests across subject lines, content, send times, and CTAs  

• Enforces brand voice, tone, and compliance standards (CAN-SPAM, TCPA) across all email and SMS communications, including opt-out handling and suppression list management 

Promotional & Revenue Programs 

• Plans and executes seasonal campaigns (Black Friday, holiday, etc.) coordinating copy, segmentation, and send schedules  

• Drives revenue growth through personalized upsell, cross-sell, and package upgrade campaigns powered by purchase history and treatment progress data 

• Implements reactivation campaigns using lapse duration and prior engagement data 

• Coordinates promotional timing with field operations to align with in-location capacity 

• Supports new market launch communications driving awareness and early acquisition in emerging locations 

Campaign Analytics & Reporting 

• Tracks core metrics (open rate, CTR, conversion, revenue attribution, unsubscribe) and generates weekly, monthly, and ad-hoc performance reports 

• Monitors churn and retention patterns by segment and lifestyle stage; conducts post-campaign analysis on promotional and lifecycle programs 

• Compiles NPS and satisfaction data, synthesizes into summaries, and route key themes to stakeholders 

Platform Management 

• Manages day-to-day operations of platform, including campaign configuration, template management, and platform health monitoring 

• Maintains database health through list audits, duplicate suppression, invalid address removal, and opt-out compliance 

• Monitors and troubleshoots deliverability metrics: bounce rates, spam complaints, sender reputation, and inbox placement  

• Documents platform workflows, segment logic, campaign templates, and integration specifications 

Required Qualifications: 

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent practical experience 

• At least five years' professional experience in email marketing or lifecycle marketing 

• Ability to work on-site from Removery’s global headquarters in Austin, TX at least 4 days per week, excluding approved time off and business travel 

Preferred Qualifications:  

• Advance experience with email marketing platforms, Salesforce Marketing Cloud is preferred  

• Experience with A/B testing and campaign optimization 

• Strong analytical skills and data-driven mindset 

• Understanding of email deliverability best practices 

• Excellent writing and communication skills 

• Experience with marketing automation 

• Basic HTML/CSS knowledge preferred 

• This role is ideal for a detail-oriented marketer who is passionate about executing data-driven customer engagement programs and ready to grow their lifecycle marketing expertise. 

Removery offers a competitive compensation package commensurate with experience, complemented by a robust suite of benefits for full-time team members, including: 

• Comprehensive Medical, Dental, Vision 

• Company paid Life Insurance. Plus, the option to purchase more!  

• Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.  

• Paid Parental Leave based on tenure 

• Eight (8) company paid holidays plus additional floating holiday  

• (15) days of Paid Time Off 

• 8 hours of paid volunteer time per year  

• 401(k) Program with generous company match   

• Team Member Referral Bonus Program   

• Employee Assistance Program – resources to help you manage work-life balance  

• Collaborative work environment with an amazing culture, committed to diversity and inclusion   

• Ongoing training and opportunities for advancement with a growing global company 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability needed. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned. 
 
We are deeply committed to attracting talented team members from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas. 
 
Equal Opportunity Employer 
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https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf