Senior Vice President

Key Responsibilities

• Strategic Leadership & Innovation:
• Develop and execute a comprehensive influencer marketing and social media strategy that aligns with clients’ broader communications and business goals.
• Stay at the forefront of influencer marketing and social media trends, platforms, and tools, ensuring Highwire remains an industry leader in both spaces.
• Innovate Highwire’s approach by integrating influencer marketing with social media, maximizing engagement and impact.
• Recommend influencer marketing platforms for internal adoption and ongoing partnerships.
• Demonstrate an evidence-based opinion on the future of influencer marketing, campaign integration, and brand / executive collaborations.
• Represent the agency through thought leadership, speaking engagements and attendance at relevant industry events.
• Collaborate with cross-functional teams to integrate influencer marketing programs into broader PR and digital campaigns.


• Influencer Strategy:
• Lead influencer marketing strategy and execution for key accounts, ensuring programs align with client objectives to maximize results.
• Develop innovative campaigns that leverage influencers, generating organic buzz and increasing engagement across multiple platforms.
• Identify opportunities to expand social media and influencer marketing services with existing clients by introducing new tactics, platforms, and creative approaches.
• Drive content creation strategies that resonate with target audiences, working closely with influencers and internal creative teams to produce compelling, shareable content.


• Business Growth & Client Leadership:
• Lead influencer marketing engagements for key accounts, ensuring impactful programs exceed client expectations.
• Develop and nurture relationships with influencers and social media leaders in key industries, including technology, consumer, and B2B sectors.
• Drive organic growth by identifying opportunities to incorporate influencer marketing into existing client strategies.
• Lead new business pitches, developing and presenting innovative strategies that integrate influencer marketing for maximum impact.
• Build strong senior-level client relationships, providing strategic counsel on influencer partnerships and campaign execution.


• Team Leadership & Development:
• Mentor and lead a team of influencer marketing strategists, fostering a collaborative culture that drives creativity, innovation, and high-quality execution.
• Provide coaching and development opportunities to ensure the team remains on the cutting edge of influencer marketing trends.
• Encourage experimentation with new platforms, tools, and creative strategies to expand Highwire’s capabilities in influencer marketing.
• Collaborate with PR, creative, and content teams to ensure seamless integration of influencer strategies into client campaigns.


• Client Success & Operational Excellence:
• Ensure influencer marketing programs are executed with precision, driving measurable, data-driven results for clients.
• Implement best practices for influencer engagement, content creation, and campaign measurement.
• Establish and track KPIs to ensure client satisfaction, operational efficiency, and consistent growth across influencer programs.
• Manage budgets and resources effectively to optimize performance and deliver on client objectives.

Qualifications

• 12+ years of experience in influencer marketing, social media strategy, digital marketing, or communications, with a proven track record in a leadership role.
• Expertise in identifying, engaging, and managing relationships with influencers across multiple platforms, along with deep knowledge of social media strategy and execution.
• Demonstrated experience leading and growing influencer marketing and social media programs within an agency environment.
• Knowledge and experience developing influencer marketing programs in highly regulated industries is a plus.
• Strong client-facing skills, with experience building, retaining, and growing senior-level client relationships.
• Proven ability to develop and execute data-driven influencer and social media strategies that generate measurable business outcomes.
• Experience mentoring and leading teams, fostering a culture of creativity and innovation.
• Strong understanding of content creation, influencer partnerships, and social media platforms.
• Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels.
• Ability to manage multiple projects and priorities in a fast-paced environment, delivering high-quality results.
• Experience identifying, vetting and managing vendor relationships for role-specific tools such as influencer identification, relationship management or attribution measurement platforms.

Highwire Perks

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Home office equipment stipend
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth