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Full-Time

Senior Vice President

Influencer Marketing

Confirmed live in the last 24 hours

Highwire

Highwire

51-200 employees

Specialized PR agency for tech companies

Consulting

Senior, Expert

Remote in USA

Open to hiring in multiple states, but position is remote with Austin as the primary location.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Communications
Requirements
  • 12+ years of experience in influencer marketing, social media strategy, digital marketing, or communications, with a proven track record in a leadership role.
  • Expertise in identifying, engaging, and managing relationships with influencers across multiple platforms, along with deep knowledge of social media strategy and execution.
  • Demonstrated experience leading and growing influencer marketing and social media programs within an agency environment.
  • Knowledge and experience developing influencer marketing programs in highly regulated industries is a plus.
  • Strong client-facing skills, with experience building, retaining, and growing senior-level client relationships.
  • Proven ability to develop and execute data-driven influencer and social media strategies that generate measurable business outcomes.
  • Experience mentoring and leading teams, fostering a culture of creativity and innovation.
  • Strong understanding of content creation, influencer partnerships, and social media platforms.
  • Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels.
  • Ability to manage multiple projects and priorities in a fast-paced environment, delivering high-quality results.
  • Experience identifying, vetting and managing vendor relationships for role-specific tools such as influencer identification, relationship management or attribution measurement platforms.
Responsibilities
  • Develop and execute a comprehensive influencer marketing and social media strategy that aligns with clients' broader communications and business goals.
  • Stay at the forefront of influencer marketing and social media trends, platforms, and tools, ensuring Highwire remains an industry leader in both spaces.
  • Innovate Highwire’s approach by integrating influencer marketing with social media, maximizing engagement and impact.
  • Recommend influencer marketing platforms for internal adoption and ongoing partnerships.
  • Demonstrate an evidence-based opinion on the future of influencer marketing, campaign integration, and brand / executive collaborations.
  • Represent the agency through thought leadership, speaking engagements and attendance at relevant industry events.
  • Collaborate with cross-functional teams to integrate influencer marketing programs into broader PR and digital campaigns.
  • Lead influencer marketing strategy and execution for key accounts, ensuring programs align with client objectives to maximize results.
  • Develop innovative campaigns that leverage influencers, generating organic buzz and increasing engagement across multiple platforms.
  • Identify opportunities to expand social media and influencer marketing services with existing clients by introducing new tactics, platforms, and creative approaches.
  • Drive content creation strategies that resonate with target audiences, working closely with influencers and internal creative teams to produce compelling, shareable content.
  • Lead influencer marketing engagements for key accounts, ensuring impactful programs exceed client expectations.
  • Develop and nurture relationships with influencers and social media leaders in key industries, including technology, consumer, and B2B sectors.
  • Drive organic growth by identifying opportunities to incorporate influencer marketing into existing client strategies.
  • Lead new business pitches, developing and presenting innovative strategies that integrate influencer marketing for maximum impact.
  • Build strong senior-level client relationships, providing strategic counsel on influencer partnerships and campaign execution.
  • Mentor and lead a team of influencer marketing strategists, fostering a collaborative culture that drives creativity, innovation, and high-quality execution.
  • Provide coaching and development opportunities to ensure the team remains on the cutting edge of influencer marketing trends.
  • Encourage experimentation with new platforms, tools, and creative strategies to expand Highwire’s capabilities in influencer marketing.
  • Collaborate with PR, creative, and content teams to ensure seamless integration of influencer strategies into client campaigns.
  • Ensure influencer marketing programs are executed with precision, driving measurable, data-driven results for clients.
  • Implement best practices for influencer engagement, content creation, and campaign measurement.
  • Establish and track KPIs to ensure client satisfaction, operational efficiency, and consistent growth across influencer programs.
  • Manage budgets and resources effectively to optimize performance and deliver on client objectives.

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
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Simplify's Take

What believers are saying

  • Highwire's strategic acquisitions and partnerships, such as with Candor Content, position it for accelerated growth and expanded service offerings.
  • The company's ability to command premium pricing due to its reputation for excellence in the tech industry suggests strong financial health and stability.
  • Highwire's specialized focus on disruptive companies in the tech sector offers employees the opportunity to work on cutting-edge projects with high-impact potential.

What critics are saying

  • The highly competitive and fast-paced nature of the tech communications market requires Highwire to continuously innovate to maintain its edge.
  • Integration challenges from recent acquisitions like Candor Content and Wonderscript could pose operational risks and affect service quality.

What makes Highwire unique

  • Highwire leverages its deep roots in journalism and strategic Silicon Valley location to offer tailored PR services, setting it apart from more generalized agencies.
  • The company's focus on disruptive tech companies allows it to specialize in navigating complex media environments, unlike competitors who may not have such a niche focus.
  • Highwire's recent acquisitions of Candor Content and Wonderscript enhance its digital marketing and content creation capabilities, providing a more comprehensive service offering than many traditional PR firms.

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