Full-Time
Principal Workfront Consultant
Posted on 5/9/2026
Acxiom
1,001-5,000 employees
Data management and marketing services provider
No salary listed
Jacksonville, AR, USA
Remote
 Consulting (2) |
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- Bachelor’s degree or relevant experience
- 8+ years of consulting experience in management consulting or systems integration consulting in client-facing roles
- 5+ years of hands-on experience with Adobe Workfront, including system configuration and implementation
- Experience with Value Realization methodologies, ROI measurement, or business outcome tracking
- Conducting client workshops and stakeholder sessions to define success criteria and value metrics
- Basic understanding of business case development and value measurement frameworks
- Adobe Workfront certification (Professional or Expert level)
- Deep knowledge of Adobe Workfront architecture, features, and functionalities
- Experience with Workfront Fusion scenarios, modules, routes, connectors, and API integrations
- Understanding of project management methodologies (Agile, Waterfall, hybrid approaches)
- Proficiency in database management and basic scripting languages
- Experience with system integrations and data mapping processes
- Client relationship management and stakeholder engagement experience
- Success plan development and execution
- Understanding of consulting delivery methodologies and client engagement processes
- Strong analytical skills with the ability to translate data into actionable insights
- Develop and execute comprehensive success plans that align Workfront capabilities with client business objectives
- Recommend Workfront Fusion scenarios, modules, and routes to optimize automated workflows and business processes
- Recommend system integrations using connectors and APIs to ensure seamless data flow between Workfront and other enterprise systems
- Provide expert guidance on Workfront architecture, scalability, performance optimization, and security best practices
- Stay current with latest Adobe Workfront releases, features, and industry best practices to drive continuous improvement
- Able to take client business objectives and turn them into comprehensive Value Realization programs (e.g., success metrics, measurement frameworks, and timeline milestones)
- Evaluate information gathered from multiple client sources, reconcile conflicting priorities, decompose high-level business goals into actionable value drivers, and abstract tactical activities into strategic value narratives
- Proactively identify and communicate value realization opportunities and risks to the client
- Own and monitor client success metrics and key performance indicators to ensure all deliverables demonstrate measurable business value
- Serve as a Value Realization thought leader for assigned client engagements by implementing success frameworks and measurement capabilities that align with the overall business strategy
- Understand the client's business objectives and proactively manage client and consulting team expectations around value delivery timelines
- Proven experience using structured, disciplined approaches to solving client adoption challenges, value measurement problems, and success barriers
- Ability to head off potential client satisfaction issues before they materialize and have strong client advocacy skills
- Strong skills to produce necessary Value Realization documentation, including success plans, value measurement frameworks, ROI reports, adoption metrics, and executive dashboards
- Support the consulting team in developing value realization briefs, success statements of work, and measurement templates and tools
- MBA
Acxiom collects, analyzes, and sells consumer and business information to support targeted advertising and marketing services. Its offerings center on data management and audience targeting, including data onboarding through its LiveRamp unit, which connects online data with offline identities. After selling its core Marketing Solutions division to IPG in 2018, Acxiom now operates as a standalone division within IPG and focuses on data-driven marketing, identity resolution, and data services for advertisers. Unlike many competitors, Acxiom combines long-standing data assets with modern identity-driven activation through LiveRamp, enabling marketers to reach and measure audiences across channels. The company’s goal is to help advertisers plan, reach, and evaluate campaigns by using accurate, connected customer data across digital and offline environments.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$2.3B
Headquarters
Conway, Arkansas
Founded
1969
Simplify's Take
What believers are saying
- Snowflake PREMIER badge in 2025 boosts AI marketing integrations and client adoption.
- ReachTV partnership targets 50 million monthly travelers across 90 US airports.
- True Intelligence with Trade Desk measures CTV ad impact for superior attribution.
What critics are saying
- Omnicom Precision acquires LiveRamp tech, eroding Real ID advantage in 6-12 months.
- Snowflake native clean rooms slash Acxiom partner revenue by 40% in 12-18 months.
- Google Privacy Sandbox obsoletes 2.6B audience for Chrome's 65% share in 3-6 months.
What makes Acxiom unique
- Acxiom's Real ID graph covers 2.6 billion global audience for identity resolution.
- Native Snowflake Marketplace apps enable AI-driven data enrichment and clean rooms.
- Privacy-first approach integrates with Omnicom's Omni platform for cross-channel marketing.
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Benefits
Remote Work Options
Paid Vacation
Flexible Work Hours
Wellness Program
Mental Health Support
Conference Attendance Budget
Family Planning Benefits
Fertility Treatment Support
401(k) Retirement Plan
401(k) Company Match
Company News
Acxiom + Snowflake: 2025 milestones driving AI marketing forward. 2025 was a year of accolades for Acxiom's strategic cloud partnerships. Just before the holidays, Snowflake awarded Acxiom the PREMIER partner badge for AI Data Cloud Products - confirming proven integrations and measurable business impact. What earned the recognition. Acxiom, now part of Omnicom, continues to accelerate AI applications for its industry-leading identity resolution and data enrichment solutions for global and local marketers. Recent deployments include Acxiom's Real ID First Party Graph and Acxiom Data Enrichment as native apps in the Snowflake Marketplace, enabling faster, more precise decisioning. A year of affirmation. At the Cannes Lions Festival in June, Acxiom and Snowflake announced a strategic initiative to build AI-powered marketing environments that help brands modernize, moving from fragmented data to integrated customer views and real-time personalization, with demonstrable accountability to global privacy requirements. * In August, Acxiom won the Best Marketing Insights Platform award at the 8th annual MarTech Breakthrough Awards. This recognizes Acxiom's latest data clean room innovations, which include integration of the Acxiom Real ID as a superior match key and source of deeper consumer insights for collaborating with clean room partners. * In September, Acxiom was recognized as a "Leader" in Identity & Onboarding, as well as "One to Watch" in the Collaboration category, in the report "The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World." * Earlier in 2025, Acxiom also qualified for Snowflake's PREMIER Partner status as a Services Partner. What matters most. Acxiom will deliver even more value to its clients in 2026. Now part of Omnicom, Acxiom's identity resolution capabilities (2.6 billion addressable global audience), combined with Omnicom's Omni platform, will enable more personalized, cross-channel marketing that delivers measurably improved media performance and outcomes for its clients. Recognition is nice. Results are what counts. And 2025 delivered both. VP of alliance strategy & growth. Jack serpa serves as VP of alliance strategy & growth at Acxiom. In this role, jack oversees development of revenue growth opportunities combining Acxiom's expertise in data, identity and services with the technology and services of its strategic cloud partners. Jack has more than 25 years of experience in marketing and communications, with 12 years in alliance and channel partnership sales.
Acxiom, ReachTV partner to create data-driven travel RMN. The partnership brings together Acxiom's Retail and Commerce Media Networks (RCMN) team and ReachTV's unrivalled airport media footprint to create a universal travel Retail Media Network (RMN). Acxiom, the connected data and technology company, has announced a partnership with ReachTV, a streaming television network featuring live sports and lifestyle content for travellers. Together, the companies will leverage data, technology, and premium content to deliver omnichannel advertising solutions tailored to travellers across the US. ReachTV operates a nationwide network of airport-based screens, and with Acxiom's data matching and enrichment, advertisers can engage highly relevant audiences with precision and efficiency throughout their travel experience. This partnership brings together Acxiom's Retail and Commerce Media Networks (RCMN) team and ReachTV's unrivalled airport media footprint to create a universal travel Retail Media Network (RMN). Acxiom will power and manage RMN operations for ReachTV, applying advanced Identity & Onboarding and Data Clean Room solutions to maximise campaign effectiveness. The network builds on ReachTV's Travel Sync 365, which integrates mobile data, location intelligence, and behavioural insights to deliver a holistic view of travellers - powered by Acxiom's data foundation. Through this partnership, brands can plan and activate omnichannel ad campaigns that reach more than 50 million monthly travellers at 90 US airports. By combining robust data and premium environments, Acxiom and ReachTV offer advertisers a new lens into the $15 trillion in annual US consumer spending, which represents 70% of the nation's GDP. "Together, Acxiom and ReachTV are transforming how brands engage with travellers everywhere," said Elizabeth Donovan, SVP, Head of Retail and Commerce Media Networks at Acxiom. "Our innovative approach equips advertisers with the data to deliver messages that resonate with consumers in the moments that matter most, driving both brand engagement and measurable results." Unlike fragmented legacy solutions, the new network offers real-time audience activation, unified traveller profiles, and transparent cross-channel measurement. For marketers, this means actionable targeting, precise attribution, and proven impact, all within an infrastructure built for scale and speed. "This collaboration connects data, media, and commerce in a single environment, proving what's possible when trusted partners innovate together," said Lynnwood Bibbens, the CEO/founder of ReachTV. "For travellers, the result is relevant, timely content that enhances their journey. For brands, it unlocks a smarter, more connected way to reach high-value audiences." Together, Acxiom and ReachTV are creating measurable opportunities for brands to engage travellers at scale - setting a new standard for how data-driven media networks deliver results.
AI's real value lies in enhancing human creativity, not replacing it. Last week's Future of Brand Summit brought together some of the brightest minds in marketing to discuss artificial intelligence's impact on its industry. CEO Diana Haussling joined executives from Acxiom and FCB to explore practical applications of AI in marketing and brand development. After listening to their insights, I'm convinced that StrategyEye is approaching AI all wrong. The real power of artificial intelligence isn't in replacing human creativity but in amplifying it. Too many companies are rushing to implement AI solutions without first understanding what problems they're trying to solve. Finding the right balance. What struck me most from the discussion was how the most successful companies aren't those with the most advanced AI tools, but those that have found the right balance between technology and human insight. The executives emphasized that AI should be viewed as a partner in the creative process, not a replacement for human judgment. I believe this partnership approach is critical. When StrategyEye try to automate everything, StrategyEye lose the human touch that connects brands with consumers. AI excels at processing data and identifying patterns, but it lacks the emotional intelligence and cultural awareness that humans bring to marketing. Practical applications worth exploring. Based on the panel discussion, several AI applications stand out as particularly valuable for marketers: * Content personalization that adapts messaging based on consumer behavior * Predictive analytics to identify emerging trends before competitors * Automated testing of creative concepts to refine campaigns * Customer service enhancements through intelligent chatbots What makes these applications effective is that they enhance human capabilities rather than trying to replace them. They handle repetitive tasks and data analysis, freeing marketers to focus on strategy and creative thinking. The ethics question. The summit also touched on ethical considerations, which I think deserve more attention than they typically receive. As marketers rush to adopt AI, StrategyEye must ask ourselves tough questions about data privacy, algorithmic bias, and transparency. StrategyEye need to ensure its AI systems don't perpetuate existing biases or create new ones. This isn't just about compliance - it's about building trust with consumers. Brands that use AI responsibly will gain a competitive advantage as consumers become more aware of how their data is being used. Starting small and scaling smart. One point the panel emphasized was the importance of starting with small, focused AI projects rather than attempting complete transformations. This approach allows teams to learn, adapt, and build confidence before scaling. I've seen too many companies invest millions in AI initiatives without clear objectives, resulting in wasted resources and frustrated teams. The most successful AI implementations begin with a specific business problem and expand from there. * Identify a specific marketing challenge that AI might help solve * Gather relevant data and ensure it's clean and accessible * Start with a pilot project with measurable outcomes * Involve both technical and non-technical team members * Evaluate results honestly and adjust as needed This measured approach builds organizational capability while delivering tangible results. The human element remains essential. Despite all the excitement around AI, the panel reinforced that human creativity remains the heart of effective marketing. AI can help StrategyEye work smarter and faster, but it can't replace human empathy, intuition, and creative vision. As StrategyEye move forward, the most successful marketers won't be those who simply adopt the latest AI tools, but those who thoughtfully integrate these tools into human-centered marketing strategies. The future belongs to those who can harness AI to amplify human creativity, not replace it. The conversation at the Future of Brand Summit made one thing clear: AI is transforming marketing, but the transformation will be most successful when StrategyEye keep humans at the center of the process. That's a future I'm excited to help build.
Data and technology services provider Acxiom has joined forces with automotive shopper identification platform Client Command in a partnership designed to help the auto industry connect with in-market buyers at the right time, in the right way.
That's why Acxiom, in partnership with The Trade Desk, has launched True Intelligence, a breakthrough solution that redefines how brands measure the real-world impact of their digital and connected TV (CTV) advertising.