R

Red Bull

Manufactures and markets energy drinks

Key Account Manager - Wholesale & Distribution

Full-TimePosted on 10/21/2026
No salary listed
Junior
Bachelor's
Copenhagen, Denmark
In PersonRegular customer visits across Denmark; travel is a regular part of the role.
Sales & Account ManagementAccount Management

About the job

Requirements
  • At least 2 years of experience as a Key Account Manager, Area Sales Manager, or in a comparable commercial role in the FMCG industry, with independent customer responsibility.
  • Background in B2B sales through distributors, wholesalers, and indirect sales.
  • Ability to build strong relationships and motivation to deliver measurable results.
  • Strong commercial understanding and experience with sales channels beyond grocery and convenience.
  • Strategic and analytical thinking, with the ability to turn insights into business opportunities.
  • Motivation for both commercial planning and proactive customer-facing work.
  • Knowledge of Power BI and CRM systems, plus experience with Excel and PowerPoint.
  • Relevant higher education within sales, business, economics, marketing, or a similar field.
  • Confident oral and written communication in Danish and English.
Responsibilities
  • Build strong relationships across customer organizations, including procurement, regional managers, local store managers, and point-of-sale employees; understand their day-to-day needs and translate shared ambitions into activities that increase sales.
  • Drive new initiatives and processes, build support, and contribute actively to the development of the company's go-to-market strategy.
  • Identify growth opportunities through market insights, customer analyses, and commercial understanding; translate opportunities into strategies and action plans that strengthen market position and sustain growth.
  • Monitor customer performance and ensure delivery against agreed key performance indicators for revenue, volume, distribution, and profitability.
  • Translate data and market insights into initiatives and ensure effective implementation of campaigns and activities.
  • Maintain a visible presence in the market through regular sales-site visits, meetings with regional managers, and joint customer visits with partner salespeople; ensure agreements increase distribution, visibility, and sales.
  • Visit wholesalers' sales locations and cash-and-carry departments regularly.
  • Engage regional managers and local teams in campaigns, assortment, and growth opportunities.
  • Follow up on availability, visibility, and campaign execution.
  • Use market insights to improve customers' commercial plans.
  • Conduct joint customer visits with distributors' salespeople.
  • Represent Red Bull at trade fairs, customer events, and industry events; make regular customer visits across Denmark.
  • Coordinate internal and external stakeholders and communication across the organization.
  • Prepare ongoing analyses, sales reports, and business reviews for management and business partners.

About the company

R

Red Bull

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Website

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Salzburg, Austria

Founded

1984

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Simplify's Take

What believers are saying

  • Red Bull launched its 2026 Advent Calendar on September 28, expanding premium retail execution.
  • Delhi High Court vacated FSSAI's June 30 order on September 29, preserving India labeling.
  • Red Bull sold products in 178 countries in 2025, giving it massive distribution leverage.

What critics are saying

  • FSSAI will appeal Red Bull's India label loss, threatening packaging and sales changes by 2027.
  • The company depends heavily on a single energy-drink category facing health scrutiny worldwide.
  • Celsius, Monster, and zero-sugar rivals keep taking share, especially among younger consumers.

What makes Red Bull unique

  • Red Bull sold 13.9 billion cans in 2025, sustaining unmatched global scale.
  • Its privately controlled ownership funds years-long brand-building without public-market pressure.
  • The Red Bull sports machine keeps the brand culturally dominant across racing and events.

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Benefits

  • Flexible Work Hours

Company News

TalkEsport
Oct 19th, 2026
Red Bull partners with Team Apex Gaming, backs Jonathan's BGMI and Free Fire rosters.

Red Bull partners with Team Apex Gaming, backs Jonathan's BGMI and Free Fire rosters. 19 Oct 2026, 2:20 PM IST 2 min. read Red Bull India has signed a product partnership with Team Apex Gaming (TAG), the esports organisation founded by BGMI star Jonathan Amaral. The deal was announced in Mumbai on October 19, 2026. It covers TAG's BGMI and Free Fire rosters and its group of gaming content creators. Until now, Red Bull's link with the organisation went through Jonathan alone, who has been a Red Bull Player for three years. What the Red Bull and Team Apex Gaming deal covers. Red Bull will work with TAG on gaming content, esports projects and community events. The partnership includes both competitive teams and the organisation's creators. - Advertisement - It builds on things the two sides have already done together. Shreeman Legend was one of the 100 drivers in Red Bull's MAX vs 100 karting challenge, and Sharkshe got a gaming room upgrade from Red Bull. Jonathan on the Red Bull partnership. Jonathan said the deal means a lot as he starts a new chapter with his own team. "I've been a Red Bull Player for three years now, and some of my most memorable experiences have come through this partnership," he said. He added that he wants to "take this partnership further, bringing even bigger and more memorable gaming experiences to fans across India." Team Apex Gaming's rapid rise. According to the release, Jonathan founded TAG in April 2026. TalkEsport covered the team's BGMI launch in July. The release calls TAG India's most-followed esports organisation, with more than 920,000 Instagram followers in about six months. A large share of that following comes from its creator lineup, which includes some of the biggest names in Indian gaming. Team Apex Gaming BGMI and Free Fire rosters. These are the players Red Bull is now backing in both games. Jonathan is still one of the best-known players in BGMI, with a long competitive record. Fans have debated his place in the game's history in TalkEsport's look at the GOAT of BGMI. Team Apex Gaming content creators. The creator group is a big part of why Red Bull is interested. It brings in audiences outside competitive play. * Yash "LolzZz Gaming" Thacker * Shakshi "Sharkshe" Shetty * Siddhant "Shreeman Legend" Joshi * Tarushika "Sheek Gaming" * Rishab "RakaZone" Karanwal Red Bull's growing role in Indian esports. TAG isn't the only Indian esports partner Red Bull India works with. The brand also partners with GodLike Esports, which recently topped the KIE BGMI team rankings. Its Red Bull Players include Ankit "V3nom" Panth and Techno Gamerz. Red Bull also runs gaming events in India such as Red Bull Solo Legends. - Advertisement - Content writer and Esports enthusiast

MarketScreener
Oct 15th, 2026
PepsiCo warns 'energy drink' ban could run its India supplies dry as Red Bull sells on.

PepsiCo warns 'energy drink' ban could run its India supplies dry as Red Bull sells on. Published on 10/15/2026 at 03:28 am EDT - Modified on 10/15/2026 at 03:29 am EDT BENGALURU, Oct 15 (Reuters) - PepsiCo told an Indian court on Thursday that a continued ban on the "energy drink" label could drive its top-selling products out of stock nationwide in two months, though rival Red Bull is free to sell its own products for now. The remarks came as the Delhi High Court again refused to let PepsiCo resume making drinks carrying the prized label, barred by the regulator, the Food Safety and Standards Authority of India (FSSAI). "There will be no goods in the market after a couple of months," PepsiCo's lawyer, Sandeep Sethi, told the court. "My competitors are able to manufacture." Red Bull won a court reprieve last month from the regulator's order, but rivals PepsiCo, Monster and Reliance Consumer have so far been limited to selling existing stocks bearing the label. The case is a test of how far the food safety regulator can go in policing product labels in India's rapidly growing energy-drink market, built largely on PepsiCo's. In June, the regulator ordered makers of high-caffeine drinks to drop the term "energy drink", amid growing concerns about the health risk of such products. 'HAVOC IN DISTRIBUTION SYSTEM' Energy drinks boomed in India after PepsiCo launched Sting in 2017, with its 20-rupee ($0.21) plastic bottles proving popular among 15- to 19-year-olds and in rural areas, Euromonitor says. PepsiCo also sells its energy drink Adrenaline Rush in the market. Starting over was "a long cumbersome process", Sethi told the court, with the company's cans already bought and printed. "That will play havoc with our entire distribution system," he added. The court has yet to rule on the merits of the ban, with the next hearing in the case set for October 30. (Reporting by Munsif Vengattil in Bengaluru; Editing by Clarence Fernandez) By Munsif Vengattil (C) Reuters - 2026

KamCity
Oct 12th, 2026
Red Bull launches Glacier Edition exclusively through Tesco and Booker.

Red Bull launches Glacier Edition exclusively through Tesco and Booker. 12th October 2026 Red Bull has expanded its flavoured energy drinks range with the launch of Glacier Edition, a new Frosted Raspberry variant available exclusively through Tesco and Booker from 12th October. The full-sugar drink is being introduced in 250ml and 473ml cans, alongside a four-pack multipack, ahead of a wider rollout planned for early 2027. The launch follows the introduction of Red Bull Winter Edition Pistachio and Berries in September and forms part of the brand's strategy to increase sales through new flavours and seasonal product launches. According to Red Bull, flavoured energy drinks have outperformed unflavoured variants over the past three years, increasing their share of the category. The company said its Editions range has contributed to this growth, with new flavours helping to attract additional shoppers and encourage repeat purchases. Red Bull also cited research showing that 60% of energy drink consumers are now aware of its Editions range, reflecting increased recognition of the brand's flavoured products. The Glacier Edition range includes a standard 250ml can priced at £1.80, alongside a £1.75 price-marked version. The larger 473ml format has a recommended selling price of £2.85, or £2.80 for the price-marked pack. A four-pack of 250ml cans will also be available, priced at £5.75. Red Bull said the different formats are intended to appeal to a range of purchasing occasions, with the larger cans targeting existing energy drink consumers and the smaller packs providing an alternative for occasional purchasers. The initial exclusive distribution agreement with Tesco and Booker will give the new variant access to both supermarket shoppers and independent convenience retailers ahead of its wider introduction next year.

Bleeding Cool
Oct 8th, 2026
GALLERY: our photos from The Red Bull SypherPK's Showdown.

GALLERY: its photos from The Red Bull SypherPK's Showdown. Bleeding Cool were in attendance at the SypherPK's Showdown Fortnite event, sponsored by Red Bull, that took place in Ft. Worth, Texas. Published Thu, 08 Oct 2026 07:42:11 -0500 Article summary. * Red Bull invited Bleeding Cool to SypherPK's Showdown, where Fortnite players battled for a $10,000 prize pool in Fort Worth. * The Red Bull event began with multiple lobby rounds, giving competitors several chances to advance before finals. * Action shifted to the Omni Theater for the knockout rounds, where SypherPK's Showdown raised the stakes. * Its coverage captures the full Red Bull SypherPK's Showdown experience from early matches to the main event. A couple of weeks ago, Bleeding Cool were invited out by Red Bull to attend SypherPK's Showdown, where dozens of Fortnite players gathered to compete for a $10k Prize pool at the Omni Theater in Fort Worth, Texas. This is the gallery of images Bleeding Cool took while at the event for its coverage, as Bleeding Cool got to check out the players battling it out across multiple rounds in the lobby area before moving on to the main theater for the knockout rounds. Enjoy the gallery!

PR Newswire
Oct 8th, 2026
The road to Miami begins: RED BULL Wings Cup kicks off A new global EA SPORTS FC(TM) 27 competition.

The road to Miami begins: RED BULL Wings Cup kicks off A new global EA SPORTS FC(TM) 27 competition. Oct 08, 2026, 07:07 ET * EA SPORTS FC 27(TM) players of all levels across almost 80 countries will have the chance to compete in Red Bull Wings Cup, with a route from online and university qualifiers to the World Final in Miami. Registration is now open. * Limited Edition Red Bull Wings Cup cans will unlock EA SPORTS FC(TM) 27 in-game rewards and give eligible consumers the chance to win a trip to watch the World Final in Miami. SANTA MONICA, Calif., Oct. 8, 2026 /PRNewswire/ - The road to Miami begins. Registration is now open in the U.S. for Red Bull Wings Cup, a new EA SPORTS FC(TM) 27 competition giving everyday players the chance to compete for the opportunity to represent their country on a global stage like never before. * Taking place across almost 80 countries and in partnership with EA SPORTS and PlayStation, Red Bull Wings Cup welcomes players of all skill levels to compete, whether from home or on campus. Only those who rise to the top will earn a place at their National Final for the chance to represent the U.S. at the Red Bull Wings Cup World Final at Inter Miami's Nu Stadium in Miami, USA, in early 2027. The once-in-a-lifetime World Final will combine competitive gameplay with real-life soccer moments as finalists compete to become the inaugural Red Bull Wings Cup champion. * The University League - where currently enrolled university students compete on PlayStationR 5 consoles in on-campus qualifiers against other students from across the U.S., playing EA SPORTS FC(TM) 27 Rush * The Open League - where players can log into PlayStation Tournaments on their PlayStationR 5 consoles to compete online using their own squad, playing EA SPORTS FC(TM) 27 Ultimate Team. Red Bull Wings Cup is open to everyone aged 18 and over who is a current resident of the United States. See here for Official Rules. U.S. Open League Qualifiers closes on October 25, 2026, with U.S. University League Qualifiers closing on November 15, 2026. The top players from both the Open and University Leagues will progress to their respective National Finals, with eligible National Champions earning the right to represent their country at the World Final in Miami. The USA National Final will take place in Chicago on December 4, 2026. Beyond the tournament, limited-edition Red Bull Wings Cup cans will be launching worldwide. Each can will give eligible consumers the chance to unlock EA SPORTS FC(TM) 27 in-game rewards and compete to win a trip to watch the World Final in Miami, giving players even more ways to step into the Red Bull Wings Cup experience, wherever they play. ** Red Bull Wings Cup is in partnership with EA SPORTS and PlayStation(R) Tournaments. *US; 18+. Open League: PS 5, EA FC 27 GAME, & VALID EA, PS NETWORK, PS PLUS SUBSCRIPTION & FACEIT ACC'TS REQ'D. University League: RED BULL ACCT. REQ'D (FREE). **CANS AVAIL. WHILE SUPPLIES LAST; PURCH. & ADD'L REQ. FOR CONTEST. US; 18+. Offer ends 10/26/26; Contest ends 10/26/26. US; 18+. Visit here for Official Contest Rules. About Red Bull Red Bull Energy Drink is available in 178 countries worldwide, and more than 13.9 billion cans of Red Bull were sold in 2025 alone. One 8.4 fl oz can of Red Bull Energy Drink contains 80mg of caffeine, about the same as in a home-brewed cup of coffee. For more information, visit RedBull.com. SOURCE Red Bull North America