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Red Bull

Manufactures and markets energy drinks

Key Account Manager - Wholesale & Distribution

Account ManagementConfirmed live in the last 24 hours
Full-timeCopenhagen, Denmark

About the Job

Requirements

  • At least 2 years of experience as a Key Account Manager, Area Sales Manager, or in a comparable commercial role in the FMCG industry, with independent customer responsibility.
  • Background in B2B sales through distributors, wholesalers, and indirect sales.
  • Ability to build strong relationships and motivation to deliver measurable results.
  • Strong commercial understanding and experience with sales channels beyond grocery and convenience.
  • Strategic and analytical thinking, with the ability to turn insights into business opportunities.
  • Motivation for both commercial planning and proactive customer-facing work.
  • Knowledge of Power BI and CRM systems, plus experience with Excel and PowerPoint.
  • Relevant higher education within sales, business, economics, marketing, or a similar field.
  • Confident oral and written communication in Danish and English.

Responsibilities

  • Build strong relationships across customer organizations, including procurement, regional managers, local store managers, and point-of-sale employees; understand their day-to-day needs and translate shared ambitions into activities that increase sales.
  • Drive new initiatives and processes, build support, and contribute actively to the development of the company's go-to-market strategy.
  • Identify growth opportunities through market insights, customer analyses, and commercial understanding; translate opportunities into strategies and action plans that strengthen market position and sustain growth.
  • Monitor customer performance and ensure delivery against agreed key performance indicators for revenue, volume, distribution, and profitability.
  • Translate data and market insights into initiatives and ensure effective implementation of campaigns and activities.
  • Maintain a visible presence in the market through regular sales-site visits, meetings with regional managers, and joint customer visits with partner salespeople; ensure agreements increase distribution, visibility, and sales.
  • Visit wholesalers' sales locations and cash-and-carry departments regularly.
  • Engage regional managers and local teams in campaigns, assortment, and growth opportunities.
  • Follow up on availability, visibility, and campaign execution.
  • Use market insights to improve customers' commercial plans.
  • Conduct joint customer visits with distributors' salespeople.
  • Represent Red Bull at trade fairs, customer events, and industry events; make regular customer visits across Denmark.
  • Coordinate internal and external stakeholders and communication across the organization.
  • Prepare ongoing analyses, sales reports, and business reviews for management and business partners.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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