MFour provides mobile-first consumer research through its MFour Studio platform. It combines behavioral data (GPS, app usage, web history) with direct survey feedback from the Surveys On The Go panel, and uses a Fair Trade Data model that compensates participants. Key features include location-triggered surveys, a Journeys Marketplace with hundreds of millions of quarterly consumer events, and AI tools for survey building and data analysis. The goal is to deliver precise, first-party consumer intelligence that explains why people act the way they do and how paths to purchase unfold across stores and digital touchpoints.
Company Size
51-200
Company Stage
Seed
Total Funding
$5M
Headquarters
Irvine, California
Founded
2001
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