Full-Time

CX Platform Lead

Posted on 9/30/2024

blend360

blend360

201-500 employees

Consulting in marketing analytics and data science

Data & Analytics
Consulting

Senior, Expert

Columbia, MD, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Microsoft Azure
AWS
Google Cloud Platform
Requirements
  • Bachelor’s degree in Computer Science, Information Technology, or a related field.
  • 12+ years of experience in martech, adtech, and CX platform architecture and data integration or related job focus in leveraging and directing technology.
  • Strong technical understanding in martech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), adtech solutions (e.g., Google Marketing Platform, Trade Desk, LiveRamp), and CX platforms (e.g., Qualtrics, Pega, Optimizely, OneTrust, mParticle).
  • Highly experienced in building and communicating complex data and technology integrations.
  • Experience leveraging cloud platforms such as AWS, Azure, or Google Cloud.
  • Understanding of data management, data integration, and ETL processes.
  • Excellent problem-solving skills and the ability to work under pressure.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Proven track record of successfully leading technical projects from conception to completion.
  • Certification in relevant martech, adtech, and/or CX platforms.
Responsibilities
  • Strategically design client solutions that can achieve Omnichannel and Hyper-personalized experiences. Understanding the role of both granular and aggregated data to achieve those results and the types of technologies that can be leveraged.
  • Bring thought-leadership and best practices around the role of AI and emerging CX platforms to grow both the skills of the Blend team, but our client’s maturity as well.
  • Navigate complex enterprise client data ecosystems to draw out key requirements and dependencies in existing setups. Identify new opportunities where Blend can continue to provide technical consulting guidance.
  • Be able to efficiently leverage a diverse team across Blend including Data Engineers and Data Scientists to implement solutions combining cloud data sources with on-prem data sources, assembling data in a logical manner to align with business objectives.
  • Oversee and lead the implementation of martech, adtech, and CX platforms, ensuring integration with existing systems and data flows (which may include, but not limited to web, app, store, call center, etc).
  • Collaborate with marketing, IT, and analytics and stakeholders to understand business needs and translate them into business requirements. Ensure requirements align to positive business outcomes and work with additional stakeholders to develop the technical requirements as needed.
  • Provide technical leadership and mentorship to a team of diverse technical backgrounds (ad ops, tagging, consent management, web analytics implementation, personalization platforms etc.) and ensure adherence to proper process throughout the development process.
  • Communicate effectively with senior stakeholders and be able to effectively escalate and de-escalate delivery challenges.
  • Develop and maintain documentation that can be used for sales, presentations, and client deliverables.
  • Troubleshoot and resolve technical issues related to platform and data integrations.

BLEND360 specializes in consulting services focused on marketing analytics, data science, and marketing technology (MarTech). The company helps businesses improve their marketing strategies by providing insights derived from data analysis. Their services include consulting on marketing analytics, strategy activation, and implementing MarTech solutions, which enable clients to make informed decisions based on performance data. What sets BLEND360 apart from its competitors is its unique approach of integrating its consultants into the clients' teams and cultures, fostering collaboration and ensuring that the consulting process aligns closely with the client's operations. The goal of BLEND360 is to drive business growth for its clients by enhancing their marketing performance through data-driven strategies.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

Columbia, Maryland

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Positioned as a leader in Generative AI services, enhancing market credibility.
  • Acquisitions like Montevideo Labs expand global capabilities and expertise.
  • $100M investment from Recognize supports international expansion and strategic growth.

What critics are saying

  • Increased competition in Generative AI could dilute market position.
  • Integration challenges from acquisitions may affect operational efficiency.
  • Over-reliance on financial services sector exposes Blend360 to sector-specific risks.

What makes blend360 unique

  • BLEND360 integrates seamlessly with clients' teams, fostering a collaborative environment.
  • The company emphasizes data-driven insights to optimize marketing strategies.
  • BLEND360's unique approach blends consulting with client operations for improved outcomes.

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