Simplify Logo

Full-Time

CX Platform Lead

Confirmed live in the last 24 hours

blend360

blend360

201-500 employees

Consulting in marketing analytics and data science

Consulting
Data & Analytics

Expert

Columbia, MD, USA

Category
Data Management
Data Science
Data Engineering
Data & Analytics
Required Skills
Microsoft Azure
Sales
Salesforce
AWS
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Computer Science, Information Technology, or a related field.
  • 12+ years of experience in martech, adtech, and CX platform architecture and data integration or related job focus in leveraging and directing technology.
  • Demonstrated success designing solutions for highly matrixed enterprise organizations.
  • Strong technical understanding in martech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), adtech solutions (e.g., Google Marketing Platform, Trade Desk, LiveRamp), and CX platforms (e.g., Qualtrics, Pega, Optimizely, OneTrust, mParticle).
  • Highly experienced in building and communicating complex data and technology integrations.
  • Experience leveraging cloud platforms such as AWS, Azure, or Google Cloud.
  • Understanding of data management, data integration, and ETL processes.
  • Excellent problem-solving skills and the ability to work under pressure.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Proven track record of successfully leading technical projects from conception to completion.
Responsibilities
  • Strategically design client solutions that can achieve Omnichannel and Hyper-personalized experiences. Understanding the role of both granular and aggregated data to achieve those results and the types of technologies that can be leveraged.
  • Bring thought-leadership and best practices around the role of AI and emerging CX platforms to grow both the skills of the Blend team, but our client’s maturity as well.
  • Navigate complex enterprise client data ecosystems to draw out key requirements and dependencies in existing setups. Identify new opportunities where Blend can continue to provide technical consulting guidance.
  • Be able to efficiently leverage a diverse team across Blend including Data Engineers and Data Scientists to implement solutions combining cloud data sources with on-prem data sources, assembling data in a logical manner to align with business objectives.
  • Oversee and lead the implementation of martech, adtech, and CX platforms, ensuring integration with existing systems and data flows (which may include, but not limited to web, app, store, call center, etc).
  • Collaborate with marketing, IT, and analytics and stakeholders to understand business needs and translate them into business requirements. Ensure requirements align to positive business outcomes and work with additional stakeholders to develop the technical requirements as needed.
  • Provide technical leadership and mentorship to a team of diverse technical backgrounds (ad ops, tagging, consent management, web analytics implementation, personalization platforms etc.) and ensure adherence to proper process throughout the development process.
  • Communicate effectively with senior stakeholders and be able to effectively escalate and de-escalate delivery challenges.
  • Develop and maintain documentation that can be used for sales, presentations, and client deliverables.
  • Troubleshoot and resolve technical issues related to platform and data integrations.

BLEND360 specializes in consulting services focused on marketing analytics, data science, and marketing technology (MarTech). The company helps businesses improve their marketing strategies by providing insights derived from data analysis. Their services include consulting on marketing analytics, strategy activation, and implementing MarTech solutions, which enable clients to make informed decisions based on performance data. What sets BLEND360 apart from its competitors is its approach of integrating its consultants into the clients' teams and cultures, fostering collaboration and ensuring that they work closely with clients to drive success. The goal of BLEND360 is to enhance marketing performance for its clients, leading to measurable results and business growth.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

Columbia, Maryland

Founded

N/A

Growth & Insights
Headcount

6 month growth

7%

1 year growth

7%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of a generative AI suite positions BLEND360 at the forefront of innovation in the data science space.
  • Acquisitions of companies like Montevideo Labs and FutureproofAI expand BLEND360's global footprint and enhance its service offerings.
  • A $100M minority investment from Recognize provides strategic guidance and resources for international expansion.

What critics are saying

  • The competitive landscape in marketing analytics and data science requires BLEND360 to continuously innovate to maintain its edge.
  • Integrating multiple acquisitions could pose challenges in aligning company cultures and technologies.

What makes blend360 unique

  • BLEND360's unique approach of integrating seamlessly with clients' teams and cultures fosters a collaborative environment that drives success, unlike traditional consulting firms.
  • The company's focus on data-driven insights and performance data to optimize marketing strategies sets it apart in the competitive marketing analytics landscape.
  • Recent acquisitions like Montevideo Labs and FutureproofAI enhance BLEND360's global capabilities and expertise in omnichannel decision management solutions.