Analyst – Analytics
Publicis Groupe
Analyst – Analytics
Publicis Groupe
Runs advertising and digital transformation services
Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.
What does our Team do?
Working closely with Business Planning, Media Activation, Strategy, and other cross-functional teams, Analytics develops data strategies that connect our clients’ marketing investments to real-world business outcomes.
We bring together data from multiple sources to evaluate campaign performance, uncover opportunities, and develop insights that help improve marketing effectiveness. Through reporting, measurement, and analysis, we help our clients understand whether they are reaching the right audiences, how their campaigns are performing, and how media contributes to broader business goals.
Our work combines data accuracy, analytical thinking, collaboration, and storytelling to turn complex information into actionable recommendations.
What does a successful Analyst look like?
We don’t all look the same, and we don’t expect you to, either. A successful Analyst is curious, detail-oriented, and eager to understand not only how we do things, but why.
They bring a data-driven approach to problem-solving, communicate their ideas and questions constructively, and are comfortable speaking up when they encounter a challenge or see an opportunity. They take initiative in their own learning, collaborate effectively with teammates, and actively seek to understand the bigger picture behind their work.
They are willing to take on new challenges, receptive to feedback, and motivated to continuously improve their analytical, technical, and communication skills.
Prior professional experience working with data, reporting, or quantitative analysis is highly preferred.
What does an Analyst do day-to-day?
Analysts form the foundation of the Analytics team, supporting the collection, organization, validation, and analysis of data that informs campaign performance and business decisions.
Working closely with Senior Analysts and Managers, Analysts pull and quality-check data from multiple sources, validate reporting outputs, maintain reporting templates, and help develop presentations and reports that communicate performance and insights to clients.
Analysts support the team in the following areas:
Reporting and data quality: Prepare, organize, and validate campaign data; confirm reporting accuracy; investigate discrepancies; and help ensure deliverables are complete, consistent, and delivered on time.
Insights and storytelling: Assist in identifying performance trends, opportunities, and potential areas of concern. Contribute to the development of insights and recommendations that connect media performance to business objectives.
Research and measurement support: Assist Senior Analysts and Managers with brand studies, traffic studies, and other campaign-specific or ad hoc analyses.
Cross-functional collaboration: Participate in internal Analytics status meetings and cross-functional meetings with Media Activation, Business Planning, Strategy, and other channel teams. Share relevant updates, ask questions, raise potential roadblocks, and communicate when additional context or support is needed.
Learning and development: Build an understanding of media channels, campaign objectives, measurement methodologies, and the relationship between marketing activity and business outcomes.
Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).
1-2 years of experience working with large data sets or conducting quantitative analysis.
Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
Proficiency in Microsoft Office software such as Word, Excel and PowerPoint.
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understand their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
Knowledge of digital marketing and advertising landscape and concepts.
Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
Knowledge of visualization tools like Tableau and PowerBI.
Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access).
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables).
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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