Our mission to positively impact people’s lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.  As we continue to grow, we are excited to add a Vice President, Strategic Sales and Analytics - Ninja role to our global team.

Overview:

We are seeking an accomplished and forward-thinking Vice President of Strategic Sales and Analytics, specializing in specific Ninja categories, to join our company’s leadership team. In this pivotal role, the Vice President of Strategic Sales and Analytics will be responsible for driving revenue growth, optimizing sales processes, and leveraging data-driven insights to enhance our competitive advantage in specific categories. The ideal candidate will have a proven track record of developing and executing successful sales strategies, leading high-performing teams, and utilizing advanced analytics to drive business outcomes.  This passionate leader will have oversight over some or all of the following categories - Outdoor, Kitchenware, Beverage & Consumables.

Responsibilities:

• Develop and execute comprehensive strategic sales plans to achieve revenue targets and increase market share in targeted categories.
• Collaborate closely with the executive team to align sales strategies with overall business goals and objectives.
• Lead the development of category-specific sales forecasts, budgets, and performance metrics.
• Oversee the category analytics team in analyzing sales data, market trends, and customer insights to identify growth opportunities and drive strategic decision-making.
• Utilize advanced analytics tools and techniques to generate actionable insights that inform sales strategies and initiatives.
• Develop customer segmentation models and targeted sales approaches based on data-driven insights.
• Provide strong leadership and guidance to the sales team, setting clear objectives, performance metrics, and expectations.
• Foster a culture of continuous improvement, innovation, and accountability within the sales organization.
• Mentor and develop sales team members, providing coaching and support to help them achieve their full potential.
• Collaborate closely with cross-functional teams including marketing, product development, and operations to ensure alignment of sales strategies with product offerings and market positioning.
• Lead cross-functional initiatives to drive customer-centric approaches, improve customer experience, and optimize sales processes.
• Work with the sales and marketing teams to develop and/or recommend pricing strategies, promotional initiatives, and go-to-market plans.
• Stay abreast of industry trends, competitor activities, and emerging technologies in the categories of focus.
• Conduct regular market analysis and competitive intelligence gathering to identify opportunities and threats.
• Translate market insights into actionable strategies to enhance our competitive position.
• Prepare and present regular sales performance reports, insights, and recommendations to the executive team and board of directors.
• Provide strategic guidance on sales trends, market dynamics, and growth opportunities.
• Develop and implement product sell-in strategies – gaining product placement selling into our retail partners.
• Roadmap – Influencing collaborating on the future product roadmap to ensure that each category will grow profitably YoY.
• Approach problems with an Obsessed With Winning Mindset – ensure there are G2M and product roadmaps to ensure we are winning share, growth Yoy and more profitable each quarter.

Qualifications:

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field. Master’s degree preferred.
• Minimum of 10 years of progressive experience in strategic sales management, analytics, or related field, with at least 5 years in a leadership role.
• Demonstrated success in developing and executing strategic sales plans that have driven revenue growth and market share expansion.
• Experience in Outdoor, Kitchenware, Beverage & Consumables categories strongly preferred. 
• Strong analytical skills with proficiency in excel, sales analytics tools such as CRM systems, Salesforce, or similar.
• Experience in developing customer segmentation models, pricing strategies, and promotional initiatives based on data analysis.
• Exceptional leadership and communication skills, with the ability to inspire and motivate a sales team.
• Proven track record of building and leading high-performing sales teams.
• Strategic thinker with the ability to translate data into actionable insights and initiatives.
• Ability to thrive in a fast-paced, results-oriented environment and manage multiple priorities effectively.