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Lenskart

Vertically integrated D2C eyewear retailer

D2C Business Head

Business & StrategyUpdated on Nov 13
Full-timeGurugram, Haryana, IndiaNo salary listed

About the Job

Requirements

  • Proven P&L ownership and D2C brand-building experience, ideally in beauty, cosmetics, fashion, or lifestyle.
  • A genuine eye for fashion, beauty, and trends, including anticipating colour and styling direction.
  • An entrepreneurial track record with founder-like ownership.
  • A strong grounding in brand building, retail operations, and style-led consumer behaviour.
  • Experience working with global teams while balancing brand consistency with local relevance.
  • A Bachelor's or Master's degree in Business, Marketing, Fashion, or a related field.

Responsibilities

  • Own Aqualens India's P&L end-to-end.
  • Define the growth strategy, including the colour and style range, channel mix, pricing, and expansion roadmap.
  • Position Aqualens as Lenskart's fashion-first cosmetic lens brand and decide where to invest to maximise growth and return.
  • Treat the range like a fashion line, using drops, seasonal colourways, and hero shades to drive desire and full-price sell-through.
  • Drive growth across the app, website, and D2C channels.
  • Build new channels, including beauty marketplaces, influencer collaborations, and makeup and fashion crossovers.
  • Own Aqualens' brand voice and aesthetic.
  • Set the direction for brand campaigns, creators, community, and performance marketing.
  • Build a deep understanding of India's Gen Z and Millennial beauty consumers to keep the proposition ahead of the curve.
  • Act as the primary interface between the global brand team and India leadership.
  • Work across Retail, E-commerce, Category, Supply Chain, and Finance.
  • Build and mentor a lean, high-performing, fashion-fluent India team.

Desired Qualifications

  • An MBA is preferred.

About the Company

Lenskart

Vertically integrated D2C eyewear retailer

Lenskart runs a vertically integrated eyewear business that sells prescription glasses, sunglasses, and contact lenses through a direct-to-consumer, omnichannel model. It designs and manufactures in-house (including an automated factory) and retails its own brands while also carrying acquired brands, using AI-powered virtual try-on and even home eye tests to help customers choose frames. Its advantage comes from controlling the full supply chain—from design to retail—and pursuing growth through strategic acquisitions like Owndays and Meller. The goal is to make high-quality eyewear affordable and accessible at scale, expanding in India and internationally with technology to improve the shopping experience.

Company size
10,001+
Company stage
IPO
Headquarters
Faridabad, India
Founded
2008

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