Partnerships Lead
Posted on 11/30/2023
INACTIVE
Flow

51-200 employees

Real estate enhancement platform
Company Overview
Flow's mission is to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.

Company Stage

Seed

Total Funding

$350M

Founded

2022

Headquarters

,

Growth & Insights
Headcount

6 month growth

43%

1 year growth

126%

2 year growth

578%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 10+ years of business development or partnerships experience in consumer tech, hospitality, or related industries
  • Entrepreneurial acumen; a leader who thrives in tackling and solving first-of-kind problems that do not have a template or playbook yet
  • A student of culture with a curiosity and passion for popular culture and consumer trends
  • Experience with aspirational lifestyle brands and working across consumer audiences
  • Ability to rigorously structure, analyze, and solve complex business problems, as well as deliver impact against concrete business goals through first-of-kind growth partnerships
  • Track record in managing complex partners at senior executive levels
  • Experience sourcing and pitching new partnerships, and in negotiating non-standard business or corporate development agreements
  • Strong analytical skills and demonstrated strategic and financial acumen
  • Experience in successfully navigating and leveraging ambiguity on multiple fronts
  • Demonstrated hands-on execution abilities
  • MBA degree preferred but not required
Responsibilities
  • Define and drive a robust partnership and brand strategy for the resident journey, in partnership with Flow’s cross functional team
  • Design, evaluate and execute first of its kind, innovative and creative partnerships with leading industries
  • Enable Flow to become a magnetic brand and to attract other brands. This role will leverage the creativity and resources of other brands to ensure a disproportionate impact of our marketing and partnership efforts
  • Build and execute co-marketing campaigns with partners to drive awareness and adoption
  • Collaborate and provide strategic perspectives to internal stakeholders across product, marketing, data, engineering, legal, finance
  • Structure and negotiate high impact, creative deals increase value for Flow’s residents and brand, as well as the partner.
  • Explore growth strategies to increase brand awareness and attract and retain new residents across Flow’s properties
  • Identify ways to drive revenue growth through partnerships to increase earnings per rental unit as well as innovative revenue models with partners
  • Advise Flow’s leadership on new products and services needed to enhance the brand and resident experience
Desired Qualifications
  • MBA degree