PC/Console Publishing Data Analyst
About the job
- At least 5 years of data analysis experience, including at least 2 years of game-industry data analysis with PC/Console preferred, or at least 5 years of data analysis experience combined with being a highly engaged PC/Console player with a Steam, PSN, or Xbox library of more than 100 games and deep understanding of player behavior and the game ecosystem.
- At least 5 years in data analysis, business analysis, or data science roles, with practical experience building predictive or forecasting models.
- English as a working language, including the ability to read industry reports in English, analyze the sentiment of English Steam reviews, and participate in English meetings.
- Proficiency in SQL and ability to independently perform complex queries and data cleaning.
- Proficiency in Python or R for data modeling and statistical analysis.
- Proficiency in at least one BI tool: Tableau, Power BI, Metabase, or Looker Studio.
- Ability to turn analytical results into clear, structured reports and visual presentations.
- Understanding of the PC/Console game ecosystem, including wishlists, store pages, review mechanisms, and seasonal operations.
- Build and iterate publishing forecasting models using genre benchmarks, wishlists, beta tests, and UR tests to produce conservative, baseline, and optimistic sales and revenue forecasts.
- Calibrate key parameters such as Steam wishlist-to-first-week conversion and first-month-to-first-year coefficients, and establish an internal benchmark database.
- Break forecasts down by platform, including Steam, Xbox, PlayStation, and Epic, and model revenue shares, regional pricing, and refund rates.
- Maintain a core PC/Console competitor database covering estimated sales, daily and monthly active users, pricing, update frequency, and review sentiment.
- Produce regular genre trend reports covering new-release success rates, market concentration among leading titles, and signals of genre growth or decline.
- Build multi-year profit and loss models covering revenue from base games, games as a service, and downloadable content, and costs for development, marketing, platforms, and operations.
- Calculate break-even sales, payback periods, lifetime value, and customer acquisition cost metrics for investment decisions.
- Design core metrics for acquisition, including wishlists and click-through rate; activity, including daily and monthly active users; retention, including day 1, day 7, and day 30; and monetization, including average revenue per user, conversion rate, and lifetime value.
- Analyze beta-test data on player progression and willingness-to-pay signals, and provide optimization recommendations.
- Support post-launch live operations data analysis, including season performance and the impact of version updates.
- Drive automated data collection and extract, transform, and load pipelines for competitor, platform, and in-game data.
- Build publishing-side business intelligence dashboards using Tableau, Power BI, or Metabase to provide self-service querying for the team.
- Hands-on experience with Steam data sources such as SteamDB, GameSensor, VG Insights, or GameDiscoverCo.
- Experience using game analytics tools such as Game Analytics, Firebase, or PlayFab.
- Web scraping development experience using tools such as Scrapy or API integrations.
- Ability to analyze game economy systems.
- Experience designing and analyzing A/B tests.
About the company
Tencent is a Chinese technology conglomerate that operates a wide range of consumer platforms and enterprise services. It connects over a billion users through WeChat and QQ, combining messaging, social features, and mobile payments, while Tencent Cloud offers AI, big data, and cloud infrastructure for businesses. It stands out by blending a huge user base with major investments in gaming studios and an integrated ecosystem that spans media, fintech, cloud, and enterprise tools. Its goal is to create a large, connected digital ecosystem for people and businesses in China and worldwide, using AI-powered products and services.
Company Size
10,001+
Company Stage
IPO
Headquarters
Shenzhen, China
Founded
1998
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Simplify's Take
What believers are saying
- Reuters reported Tencent's September 30, 2026, Oracle lease for 100,000 AI chips.
- Tencent launched TenPayGo on September 24, 2026, onboarding overseas cards and wallets.
- PayPal World integration began May 27, 2026, expanding WeChat Pay access for U.S. visitors.
What critics are saying
- SAMR warned Tencent on February 13, 2026, against cutthroat competition and predatory pricing.
- SAMR conditioned Ximalaya approval on June 2026, restricting exclusivity, bundling, and fee hikes.
- A U.S.-China chip cutoff would cripple Hunyuan's training roadmap and Tencent's AI ambitions.
What makes Tencent unique
- WeChat and QQ span messaging, payments, commerce, content, and services across China.
- Tencent controls premium gaming via Riot, Supercell, and Honor of Kings globally.
- Hunyuan and Weixin Pay embed deeply into Tencent products and enterprise infrastructure.
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Benefits
Professional Development Budget
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
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