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Tencent

Global tech conglomerate: social, gaming, cloud

Publishing Data Analyst

Data Science +1Confirmed live in the last 24 hours
Full-timeShenzhen, Guangdong Province, ChinaNo salary listedIn-person

About the Job

Requirements

  • Have at least 5 years of data analysis experience, including at least 2 years of game-industry data analysis with PC/Console preferred, or have at least 5 years of data analysis experience and be a heavy PC/Console gamer with a library of 100 or more Steam, PSN, or Xbox games and deep understanding of player behavior and the game ecosystem.
  • Use English as a working language, fluently read English industry reports, analyze sentiment in English-language Steam reviews, and participate in English meetings.
  • Have at least 5 years of cumulative experience in data analysis, business analysis, or data science roles and practical experience building predictive or estimation models.
  • Be proficient in SQL and independently perform complex queries and data cleaning.
  • Be proficient in Python or R for data modeling and statistical analysis.
  • Be proficient in at least one BI tool: Tableau, Power BI, Metabase, or Looker Studio.
  • Translate analytical results into clear, structured reports and visual presentations.
  • Understand the PC/Console game ecosystem, including wishlists, store pages, review mechanisms, and seasonal operations.

Responsibilities

  • Build and iterate publishing forecast models using genre benchmarks, wishlists, beta tests, and UR tests to produce conservative, baseline, and optimistic sales and revenue estimates.
  • Calibrate key parameters such as Steam wishlist-to-first-week conversion and first-month-to-first-year multipliers, and build an internal benchmark database.
  • Create forecasts by platform, including Steam, Xbox, PlayStation, and Epic, modeling revenue-share tiers, regional pricing, and refund rates.
  • Maintain a competitor database for core PC/Console genres covering estimated sales, DAU/MAU, pricing, update frequency, and review sentiment.
  • Produce regular genre trend reports covering new-release success rates, market concentration, and signals of genre growth or decline.
  • Build multi-year P&L models covering revenue from base games, GaaS, and DLC, and costs for development, marketing, platforms, and operations.
  • Calculate break-even sales, payback periods, LTV/CAC, and other investment decision metrics.
  • Design core metrics for acquisition, including wishlists and CTR; activity, including DAU/MAU; retention, including D1/D7/D30; and monetization, including ARPU, conversion rate, and LTV.
  • Analyze beta-test player progression and signals of willingness to pay, and provide optimization recommendations.
  • Support post-launch live operations analytics, including season-effect analysis and measurement of version-update lift.
  • Drive automated data collection and ETL pipelines for competitor, platform, and in-game data.
  • Build publishing-side BI dashboards using Tableau, Power BI, or Metabase to enable self-service queries for the team.

Desired Qualifications

  • Have hands-on experience with Steam data sources such as SteamDB, GameSensor, VG Insights, or GameDiscoverCo.
  • Have experience using game analytics tools such as Game Analytics, Firebase, or PlayFab.
  • Have web-scraping development experience using Scrapy or API integrations.
  • Have game-economy analysis capability.
  • Have experience designing and analyzing A/B tests.

About the Company

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Tencent

Global tech conglomerate: social, gaming, cloud

Tencent is a Chinese tech group that runs major consumer platforms, online gaming, music and video streaming, fintech services, and cloud/enterprise software. Its products include Weixin/WeChat and QQ for messaging and social features with integrated payments, Tencent Cloud for AI and cloud infrastructure, and a large portfolio of games (in-house titles and stakes in studios like Riot Games and Epic Games). It differentiates itself through a massive global user base, a broad, interconnected ecosystem, and deep investments across gaming, media, fintech, and cloud, creating synergies across consumer and enterprise offerings. Its goal is to connect people and businesses through a comprehensive digital platform, expanding its services and AI-powered tools at scale.

Company size
10,001+
Company stage
IPO
Headquarters
Shenzhen, China
Founded
1998

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