Social Media Marketing Manager

Company Overview

Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds.

Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, Amazon, Walgreens, Target, CVS, The Vitamin Shoppe, Sam’s Club and iHerb. Currently, more than 35,000 people buy our products daily, and that number is growing every month. You have the potential to make a real impact on people’s lives by working at Force Factor to create products that Unleash Potential!

Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now thinking about how to scale up and conquer the next decade’s challenges and opportunities. We’ve accomplished a lot in our first 16+ years, but fundamentally know that we’re just at the beginning of our journey, and that’s where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.

Force Factor is based in Boston’s innovative Seaport District. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you’ll feel like you’ve finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to learn a ton, work with other A players and generate significant wealth, and we hope you’ll choose to help us build an enduring and successful business for decades to come.  There are two reasons we’re included on Bain’s Insurgent Brands list of high-achieving CPG brands outperforming market growth: our people and our culture.

The Role

We’re looking for a dynamic, creative, and data-driven Social Media Marketing Manager to join our team. This person must live and breathe social media, have a deep understanding of every major platform, and be obsessed with TikTok - knowing how to leverage it to build engagement, virality, and authentic connections with our audience. The ideal candidate is a strategist and a creator in one: someone who can plan, execute, and measure social campaigns while also spotting trends before they go mainstream. They should thrive on speed, creativity, and experimentation, always pushing to make Force Factor stand out in a competitive landscape.

Key Responsibilities

• Develop and execute social media strategies: Create and implement comprehensive strategies that align with Force Factor’s business objectives, target audience, and brand voice.
• Own our social channels: Manage and grow our presence on Facebook, Instagram, TikTok, YouTube, and emerging platforms. Actively engage with our community by responding to comments, messages, and conversations.
• Drive TikTok leadership: Lead TikTok strategy end-to-end - identify trends, create platform-native content, partner with creators, and experiment with viral formats to maximize reach and engagement.
• Content creation and curation: Collaborate closely with our Creative Team to produce engaging text, images, and short-form video content. Curate relevant cultural and industry trends to keep our channels fresh and relevant.
• Influencer partnerships: Build and manage relationships with influencers and creators who align with our brand. Oversee collaborations, sponsorships, and promotional activities that drive awareness and conversions.
• Campaign planning and execution: Conceptualize and launch social campaigns tied to product launches, brand moments, seasonal promotions, and cultural events. Measure performance in real-time and optimize for impact.
• Analytics and insights: Track, analyze, and report on KPIs, including reach, engagement, follower growth, conversions, and ROI. Translate data into actionable insights to refine strategies.
• Trendspotting and innovation: Stay on the pulse of social media culture, platform updates, and competitor activity. Proactively recommend and test new formats, tools, and strategies to keep Force Factor ahead of the curve.
• Brand advocacy: Represent Force Factor’s brand with authenticity, creativity, and energy, ensuring every piece of content reflects our mission to unleash consumer potential.

Ideal Qualifications

• Bachelor's degree in marketing, communications, public relations, or a related field is preferred.
• 3+ years of hands-on social media management, ideally with consumer brands.
• Strong understanding of various social media platforms, their features, algorithms, and best practices. Proficiency in using social media management and analytics tools.
• Proven success driving growth and engagement on TikTok; must have a strong grasp of TikTok culture, algorithms, and trends.
• Proficiency in short-form video creation, editing tools (Adobe Premiere, etc.), and platform-native editing features.
• Experience with paid social campaigns and understanding of targeting, budgeting, and performance optimization.
• Strong copywriting skills with the ability to adapt tone and style across platforms.
• Comfortable interpreting data and turning insights into strategy.
• Passion for experimenting with content, storytelling, and new social formats.
• Strong work ethic and a desire to continuously learn and improve.
• A scrappy, startup mindset, with no fear of taking ownership to develop and drive your vision.
• The desire to win, with an inherently competitive spirit.
• You live, breathe, eat, sleep, and dream social media; if talking about the TikTok algorithm doesn’t excite you, this role may not be a good fit!